Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an experienced Brand Marketer with a strong background in developing and executing data-driven campaigns, enhancing brand presence, and driving revenue growth. At Swarovski, I have contributed to expanding market reach through impactful trade marketing initiatives, cross-functional brand activations, and strategic partnerships that reinforce brand integrity and accelerate sales. Creative by nature, I am experienced in influencer events and campaigns, always aiming to deliver compelling marketing solutions that engage and retain clients.…I am an experienced Brand Marketer with a strong background in developing and executing data-driven campaigns, enhancing brand presence, and driving revenue growth. At Swarovski, I have contributed to expanding market reach through impactful trade marketing initiatives, cross-functional brand activations, and strategic partnerships that reinforce brand integrity and accelerate sales. Creative by nature, I am experienced in influencer events and campaigns, always aiming to deliver compelling marketing solutions that engage and retain clients.

Liz Wei

Marketer, Brand Strategist, Marketing Strategist, +2





I am an experienced Brand Marketer with a strong background in developing and executing data-driven campaigns, enhancing brand presence, and driving revenue growth. At Swarovski, I have contributed to expanding market reach through impactful trade marketing initiatives, cross-functional brand activations, and strategic partnerships that reinforce brand integrity and accelerate sales. Creative by nature, I am experienced in influencer events and campaigns, always aiming to deliver compelling marketing solutions that engage and retain clients.…I am an experienced Brand Marketer with a strong background in developing and executing data-driven campaigns, enhancing brand presence, and driving revenue growth. At Swarovski, I have contributed to expanding market reach through impactful trade marketing initiatives, cross-functional brand activations, and strategic partnerships that reinforce brand integrity and accelerate sales. Creative by nature, I am experienced in influencer events and campaigns, always aiming to deliver compelling marketing solutions that engage and retain clients.

Available to hire

I am an experienced Brand Marketer with a strong background in developing and executing data-driven campaigns, enhancing brand presence, and driving revenue growth. At Swarovski, I have contributed to expanding market reach through impactful trade marketing initiatives, cross-functional brand activations, and strategic partnerships that reinforce brand integrity and accelerate sales. Creative by nature, I am experienced in influencer events and campaigns, always aiming to deliver compelling marketing solutions that engage and retain clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Trade Marketing Specialist at Swarovski

January 1, 2024 - Present

Manage over $250K in branding contracts and retail deals, including the "Project Air" Air Jordan Anniversary product launch and celebrity collaboration. Organized influencer and launch events, including a 60-person event for the Motorola Brilliant Collection Launch. Conducted post-campaign analysis tracking key performance indicators such as impressions and click-through rates. Utilized tools like Asana to create marketing campaigns aimed at gaining and retaining clients such as Crocs.

Channel Marketing Specialist at Brother

January 1, 2024 - September 2, 2025

Produced co-branded marketing materials for 30+ national retail partners, enhancing visibility across B2B and B2C channels. Boosted organic traffic by 18% year over year through strategic SEO and content optimization. Launched multi-channel digital campaigns using Salesforce, driving a 20% lift in partner engagement and a 10% increase in channel sales.

Sales Development Specialist at Brother

January 1, 2022 - September 2, 2025

Generated 40+ qualified leads per quarter leveraging events and inbound support, contributing directly to pipeline growth. Collaborated with marketing teams to create sales collateral that supported a 12% increase in quarterly revenue. Boosted organic traffic by 18% year over year through strategic SEO and content optimization. Used tools such as Tableau and SEMrush to gather analytics and optimize SEO.

Sales Development Associate at Brother

December 31, 2021 - September 2, 2025

Coordinated over 20 trade events and webinars, strengthening B2B and B2C partner relationships. Learned to map customer journeys and use that data to secure and retain future business by focusing on addressing pain points.

Field Sales and Marketing Intern at Techtronic Industries

December 31, 2020 - September 2, 2025

Grew market share in cordless power tools to 26% within regional Home Depot stores through merchandising and product demos. Collected customer feedback and proposed product innovations, securing high-traffic retail space.