Hi, I'm Aditi Manchanda, a dynamic social media and marketing professional with extensive experience managing and strategizing social media campaigns across various platforms like Instagram, LinkedIn, Pinterest, YouTube, and Facebook. Skilled in content creation, video editing, and web management, I excel at boosting brand visibility and engagement through creative and data-driven approaches. Over the years, I have worked remotely with startups and established companies, driving online and offline sales through targeted ad campaigns and SEO-optimized content. I continuously adapt to rapidly changing environments and enjoy collaborating with clients and key opinion leaders to generate leads and enhance community relationships.

Aditi Manchanda

Hi, I'm Aditi Manchanda, a dynamic social media and marketing professional with extensive experience managing and strategizing social media campaigns across various platforms like Instagram, LinkedIn, Pinterest, YouTube, and Facebook. Skilled in content creation, video editing, and web management, I excel at boosting brand visibility and engagement through creative and data-driven approaches. Over the years, I have worked remotely with startups and established companies, driving online and offline sales through targeted ad campaigns and SEO-optimized content. I continuously adapt to rapidly changing environments and enjoy collaborating with clients and key opinion leaders to generate leads and enhance community relationships.

Available to hire

Hi, I’m Aditi Manchanda, a dynamic social media and marketing professional with extensive experience managing and strategizing social media campaigns across various platforms like Instagram, LinkedIn, Pinterest, YouTube, and Facebook. Skilled in content creation, video editing, and web management, I excel at boosting brand visibility and engagement through creative and data-driven approaches.

Over the years, I have worked remotely with startups and established companies, driving online and offline sales through targeted ad campaigns and SEO-optimized content. I continuously adapt to rapidly changing environments and enjoy collaborating with clients and key opinion leaders to generate leads and enhance community relationships.

See more

Work Experience

Social Media Associate (Contract) at Moxy
February 1, 2024 - September 2, 2025
Developed social media strategy and collaborated on diverse social content initiatives across platforms. Conducted research, analysis, and brainstorming to innovate content and capitalize on trends for better platform performance. Proactively solved day-to-day operational challenges. Assisted in maintaining and efficiently administering team assets to uphold operational excellence.
Marketing Executive at Cycling Bears
December 1, 2022 - Present
Managed all social media channels, increasing followers from 600 to over 5,000 within a year. Drove online and offline sales through strategic website management and targeted ad campaigns. Produced engaging content across multiple platforms including recurring newsletters, generating leads and opportunities. Conducted SEO-optimized research for website content and blogs. Engaged with clients, followers, and key opinion leaders to enhance brand visibility and relationships. Managed customer inquiries and partnerships across various channels. Utilized analytics to track campaign performance and provide actionable insights. Evaluated marketing strategies and campaigns to enhance future efforts. Adapted to dynamic work environments by effectively managing ad-hoc tasks and projects.
Freelance Content Creator at Elem Design Pte Ltd
September 1, 2022 - September 2, 2025
Created and maintained a content calendar to grow the brand. Designed, created, and posted social media posts and wrote captions. Acted as a face for the brand showcasing product via video content. Conducted competitor and hashtag research.
Marketing Intern at Loggie Logistics
September 1, 2022 - September 2, 2025
Ideated, created, and presented new social media campaigns and content for Facebook, Instagram, and LinkedIn. Conducted market research on assigned topics and wrote articles accordingly. Maintained a monthly social media calendar. Undertook other ad hoc duties as assigned.
Junior Executive – Events and Admin at Manav Mangalsmart School
May 1, 2022 - September 2, 2025
Ensured smooth functioning of online operations during the pandemic. Facilitated smooth organization and execution of multiple events. Acted as point-of-contact between instructors, vendors, and participants to ensure smooth flow of logistical requirements. Served as point-of-contact between students and management, providing advisory and support services. Prepared documentation and addressed third-party queries.
Social Media and Marketing Intern at Michelle Hon International Pte. Ltd.
May 1, 2022 - September 2, 2025
Planned and managed client’s Instagram and Facebook accounts including editing and posting. Designed and implemented direct email marketing campaigns and newsletters. Responded to mentions, comments, and messages over Instagram and Facebook, managing the online community. Developed social media timelines for product releases, ad campaigns, and other brand messages. Undertook other ad hoc duties as assigned.
Social Media Content Intern at Bazu
May 1, 2022 - September 2, 2025
Maintained a monthly social media calendar. Ideated, created, and presented new social media campaigns and content for Facebook, Instagram, TikTok, LinkedIn, and EDMs. Performed market analysis, researched trends, and evaluated competitors to develop and implement growth strategies. Aided in daily administrative duties.
Social Media Content Strategist at Tender Loving Milk
April 1, 2022 - September 2, 2025
Formulated social media content strategies and campaigns to grow the brand. Designed and scheduled social media posts and wrote captions. Conducted competitor and hashtag research.
Business Management Intern / Executive at Manchanda Traders and Suppliers
August 1, 2019 - September 2, 2025
Handled the cash register and stock replenishment on a regular basis. Tallied book-lists, checked for anomalies, and made projections and orders. Assisted with data-entry, bookkeeping, and addressing customer queries.

Education

Master of Science in Management at Singapore Management University, Singapore
January 1, 2018 - January 1, 2019
Diploma in Luxury Brand Management at London School of Trends, London
September 1, 2022 - October 1, 2022
Bachelor of Commerce - Management at MCMDAV College, Panjab University - Chandigarh, India
July 1, 2014 - May 1, 2017
Diploma in Interior Decoration and Design at MCMDAV College, Panjab University - Chandigarh, India
July 1, 2015 - May 1, 2017

Qualifications

Advanced Google Analytics - Certification
January 11, 2030 - September 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Wholesale & Distribution