I am a bold and dynamic Social Media & Marketing Specialist with over 8 years of experience transforming brands, driving engagement, and creating high-impact digital strategies. I thrive on helping businesses, founders, and brands elevate their online presence, build communities, and generate tangible results through strategic marketing, content creation, and brand storytelling. I don’t just market, I craft experiences that leave a lasting impact. Over the years, I have secured major brand collaborations, led award-winning campaigns, and scaled social audiences significantly. I specialize in creative copywriting, brand storytelling, SEO, social media ads management, and community engagement, with proven success in diverse sectors including media, property, fitness, charity, and creative industries. I am passionate about empowering diversity, mentoring aspiring marketers, and leading impactful community programs.

Crystal Nyarko

I am a bold and dynamic Social Media & Marketing Specialist with over 8 years of experience transforming brands, driving engagement, and creating high-impact digital strategies. I thrive on helping businesses, founders, and brands elevate their online presence, build communities, and generate tangible results through strategic marketing, content creation, and brand storytelling. I don’t just market, I craft experiences that leave a lasting impact. Over the years, I have secured major brand collaborations, led award-winning campaigns, and scaled social audiences significantly. I specialize in creative copywriting, brand storytelling, SEO, social media ads management, and community engagement, with proven success in diverse sectors including media, property, fitness, charity, and creative industries. I am passionate about empowering diversity, mentoring aspiring marketers, and leading impactful community programs.

Available to hire

I am a bold and dynamic Social Media & Marketing Specialist with over 8 years of experience transforming brands, driving engagement, and creating high-impact digital strategies. I thrive on helping businesses, founders, and brands elevate their online presence, build communities, and generate tangible results through strategic marketing, content creation, and brand storytelling. I don’t just market, I craft experiences that leave a lasting impact. Over the years, I have secured major brand collaborations, led award-winning campaigns, and scaled social audiences significantly.

I specialize in creative copywriting, brand storytelling, SEO, social media ads management, and community engagement, with proven success in diverse sectors including media, property, fitness, charity, and creative industries. I am passionate about empowering diversity, mentoring aspiring marketers, and leading impactful community programs.

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Language

Akan
Fluent
English
Fluent
Korean
Beginner

Work Experience

Freelance Social Media and Marketing Specialist at Clear Narrative Media
November 1, 2021 - Present
Supporting brands, businesses and founders in media, advertising, music, entertainment, fitness, property, charity, and creative industries. Delivered successful digital growth strategies, including increasing a health brand Instagram followers from 8K to 35K, growing a digital magazine audience from 20K to 45K with over 1 million IG story views, managing influencers and securing major collaborations, and coaching clients to achieve award nominations and business success.
Freelance Social Media and Marketing Manager at Clear Narrative Media
November 1, 2021 - September 2, 2025
Led social media management and marketing projects focused on strategic business consultation, content creation, and scaling online presence for clients across various industries.
Freelance Social Media and Community Manager at Media for All (MEFA)
December 31, 2024 - September 2, 2025
Empowering diversity in the media and advertising industry through strategic social media and community engagement. Liaised with sponsors such as Omnicom Media Group, Channel 4, Talon, Clear Channel, PPA, Global, Sky Media, and Microsoft. Led digital and social strategy that grew MEFA’s community by 60%, managed marketing assets for the Diversity & Inclusion Awards, oversaw content creation for social channels, website, and WhatsApp groups, and organised community and partner engagement events.
Freelance Social Media Executive at Media for All (MEFA)
December 31, 2023 - September 2, 2025
Supported diversity-driven media initiatives through social media execution and community support.
Social Media and Marketing Manager at Rehoboth Property International
November 1, 2021 - September 2, 2025
Directed marketing and business strategy for a property investment firm in London. Developed marketing strategies raising channel engagement by 80%, organised industry events including the Property X Tech conference, boosted Google My Business views to 3,294 in one month, managed Facebook and Instagram ads for targeted property campaigns, and led a team managing marketing initiatives across three businesses.
Social Media Associate at Rehoboth Property International
March 31, 2021 - September 2, 2025
Assisted with social media content and marketing operations within the property investment firm.

Education

MBA in Business and Entrepreneurship at SOAS
January 1, 2024 - December 31, 2024
Digital Marketing Certification at Accenture
January 1, 2019 - December 31, 2019
Marketing Level 1 at Brentwood Open Learning College
January 1, 2020 - December 31, 2020
BA Sociology at University of Leicester
September 1, 2016 - May 31, 2019

Qualifications

Digital Marketing Certification
January 1, 2019 - December 31, 2019
Marketing Level 1
January 1, 2020 - December 31, 2020

Industry Experience

Media & Entertainment, Real Estate & Construction, Non-Profit Organization, Professional Services