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I am an experienced marketing professional with a strong background in hospitality and international fashion modeling. Throughout my career, I have collaborated with diverse teams worldwide, managed influencer partnerships, and produced compelling content that drives growth and engagement. I excel in building strategic partnerships and crafting integrated marketing campaigns that deliver measurable business results. With a passion for creative direction and brand development, I continuously seek to blend creativity with data-driven strategies to elevate brands and achieve their goals. I have a Bachelor of Science in Human and Organizational Development and Cognitive Studies from Vanderbilt University, graduating cum laude. My diverse professional experience spans luxury hospitality and digital marketing, with proven success in increasing revenue, social media engagement, and brand visibility. I bring a friendly, collaborative, and proactive approach to every project, eager to make impactful contributions and grow alongside innovative teams.…I am an experienced marketing professional with a strong background in hospitality and international fashion modeling. Throughout my career, I have collaborated with diverse teams worldwide, managed influencer partnerships, and produced compelling content that drives growth and engagement. I excel in building strategic partnerships and crafting integrated marketing campaigns that deliver measurable business results. With a passion for creative direction and brand development, I continuously seek to blend creativity with data-driven strategies to elevate brands and achieve their goals. I have a Bachelor of Science in Human and Organizational Development and Cognitive Studies from Vanderbilt University, graduating cum laude. My diverse professional experience spans luxury hospitality and digital marketing, with proven success in increasing revenue, social media engagement, and brand visibility. I bring a friendly, collaborative, and proactive approach to every project, eager to make impactful contributions and grow alongside innovative teams.

Abby Bush

Marketing Strategist, Content Creator, Social Media Manager, +2

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I am an experienced marketing professional with a strong background in hospitality and international fashion modeling. Throughout my career, I have collaborated with diverse teams worldwide, managed influencer partnerships, and produced compelling content that drives growth and engagement. I excel in building strategic partnerships and crafting integrated marketing campaigns that deliver measurable business results. With a passion for creative direction and brand development, I continuously seek to blend creativity with data-driven strategies to elevate brands and achieve their goals. I have a Bachelor of Science in Human and Organizational Development and Cognitive Studies from Vanderbilt University, graduating cum laude. My diverse professional experience spans luxury hospitality and digital marketing, with proven success in increasing revenue, social media engagement, and brand visibility. I bring a friendly, collaborative, and proactive approach to every project, eager to make impactful contributions and grow alongside innovative teams.…I am an experienced marketing professional with a strong background in hospitality and international fashion modeling. Throughout my career, I have collaborated with diverse teams worldwide, managed influencer partnerships, and produced compelling content that drives growth and engagement. I excel in building strategic partnerships and crafting integrated marketing campaigns that deliver measurable business results. With a passion for creative direction and brand development, I continuously seek to blend creativity with data-driven strategies to elevate brands and achieve their goals. I have a Bachelor of Science in Human and Organizational Development and Cognitive Studies from Vanderbilt University, graduating cum laude. My diverse professional experience spans luxury hospitality and digital marketing, with proven success in increasing revenue, social media engagement, and brand visibility. I bring a friendly, collaborative, and proactive approach to every project, eager to make impactful contributions and grow alongside innovative teams.

Available to hire

I am an experienced marketing professional with a strong background in hospitality and international fashion modeling. Throughout my career, I have collaborated with diverse teams worldwide, managed influencer partnerships, and produced compelling content that drives growth and engagement. I excel in building strategic partnerships and crafting integrated marketing campaigns that deliver measurable business results. With a passion for creative direction and brand development, I continuously seek to blend creativity with data-driven strategies to elevate brands and achieve their goals.

I have a Bachelor of Science in Human and Organizational Development and Cognitive Studies from Vanderbilt University, graduating cum laude. My diverse professional experience spans luxury hospitality and digital marketing, with proven success in increasing revenue, social media engagement, and brand visibility. I bring a friendly, collaborative, and proactive approach to every project, eager to make impactful contributions and grow alongside innovative teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Editorial & Runway Model at Fashion IMG Models Worldwide

December 31, 2023 - September 3, 2025

Traveled internationally with a global leader in talent management, collaborating with diverse teams to create advertising campaigns and editorial content. Coordinated and produced an international digital cover for Numéro Netherlands by managing the team, location, and styling. Modeled for runway, campaigns, and editorials including Calvin Klein, Vogue Netherlands, Neiman Marcus, Bergdorf Goodman, Women Wear Daily, Flaunt Magazine, Lela Rose, Virgin Hotels, Steve Madden, Fossil, and Kendra Scott.

Marketing Coordinator & Designer at Casa Nela

June 1, 2023 - Present

Led marketing efforts, influencer partnerships, and design initiatives that contributed to a 12% year-over-year revenue growth in 2023 across five popular Manhattan restaurant brands. Developed a partnership program managing over 50 creator relationships, expanding reach by over 3.5 million TikTok and Instagram users. Increased social media following by 23% to 70k with a 7% engagement rate through data-driven strategies. Designed and developed a new employer website to aid recruitment goals. Facilitated strategic partnerships with local stakeholders and executed integrated marketing campaigns for events generating over $13k in sales.

Marketing Manager at Hôtel Swexan

July 1, 2024 - Present

Managed marketing, partnerships, and PR for a Michelin-key luxury hotel and its five European- and Texas-inspired food and beverage concepts. Achieved 1.8 billion PR impressions valued at $16 million within four months through strategic partnerships, pitching, and trend reporting. Generated $1.1 million revenue from email marketing. Partnered exclusively with the NHL's Dallas Stars to produce their sold-out 2025 calendar and large-scale social media campaigns reaching over 637k followers. Collaborated with designers to create custom merchandise and programming that strengthened brand alignment and revenue streams.