Available to hire
Experienced freelance digital marketer with over eight years specialising in luxury travel brands. Proven ability to support founders and small teams by shaping and delivering digital marketing strategies that drive brand awareness, engagement, and qualified lead generation. Brings a thoughtful, audience-first approach to content, combining creativity with performance insight. Highly organised, proactive, and comfortable working independently in remote, fast-paced environments. Strong alignment with values-led travel, sustainability, and culturally respectful storytelling.
Experience Level
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Language
English
Fluent
Work Experience
Social Media & Content Manager at Where To Stay (formerly Edge Retreats)
January 1, 2024 - PresentLed organic content and social media strategy targeting high-net-worth travellers. Created and published multimedia content aligned with seasonal travel campaigns across social, email, and web. Managed content calendar ensuring consistent brand voice and visual presence. Contributed to website rebranding by sourcing imagery and writing diverse content including homepage, destination guides, and articles. Collaborated with SEO agency for fresh and AI-optimized content. Utilized AI tools like Canva for workflow improvements and visual content enhancement. Created and scheduled weekly email newsletters, maintained brand tone, supported video content development, coordinated with marketing, sales, editorial teams and external creators. Delivered weekly performance reports and competitor analyses. Managed community with high standards, supporting customer leads and relationships.
Social Media Strategist at Edge Retreats / Where To Stay
January 1, 2024 - September 3, 2025Built and scaled social media presence for a luxury villa rental platform across multiple networks including Facebook, Instagram, Pinterest, X, and LinkedIn. Developed campaign-specific strategies supporting launches, partnerships, and press features. Supported rebranding transitioning to Where To Stay through new content development across web, social, and email channels. Worked with SEO agency optimizing copy for visibility and AI-readiness. Created social visuals embracing AI enhancements for efficiency. Managed influencer relationships, ran outreach campaigns during growth phase, and repurposed influencer assets to boost trust and engagement with significant KPIs improvements including Instagram reach (+31%), engagement (+8.9%), and social media referrals (+97%). Produced monthly KPI and engagement reports.
Social Media Manager at Etsy UK
January 1, 2024 - September 3, 2025Managed content strategy and execution for Etsy UK's Facebook and Instagram accounts. Created and scheduled seasonal and reactive content using Canva and InShot. Delivered community engagement including competitions and influencer collaborations. Collaborated with paid media team to align organic and paid content strategies. Curated and repurposed user-generated content enhancing brand authenticity. Ensured content compliance with legal and brand guidelines. Used SproutSocial for performance monitoring and content planning. Implemented influencer campaigns supporting seasonal marketing and community growth.
Social Media Consultant at Victoria Hill Social Media Consultancy
January 1, 2024 - September 3, 2025Provided tailored social strategies for clients in luxury travel, e-commerce, and digital startups. Delivered training, platform audits, campaign support, and ongoing social media management across various sectors.
Various Digital Content Management Roles at Captive Media, Universal Outdoor, Ram Vision, ASG Media, Avanti Screenmedia, Hart Media
January 1, 2015 - September 3, 2025Held progressive roles specializing in content scheduling, media planning, and creative production for digital and broadcast media. Managed content and campaigns for national DOOH networks, retail, and music channels.
Interim Communications Planning Manager at Prostate Cancer UK
September 1, 2025 - December 1, 2025Hybrid, full-time interim role focused on strategic communications planning, campaigns and cross-charity coordination. Cleaned and aligned briefs with organisational priorities; supported planning and scheduling of campaigns and content activity; helped maintain shared activity calendars and improved briefing processes and workflows; collaborated closely with senior colleagues to improve cross-channel coordination.
Social Media & Content Manager at Where To Stay
May 1, 2024 - September 1, 2025Led social media and content activity across key platforms to support brand awareness, engagement and lead generation for UK and US audiences. Planned and delivered social-first campaigns across Instagram, Facebook, Pinterest and LinkedIn. Created, filmed, edited and published a broad range of content including short-form video, reels, stories and graphics using Canva and InShot. Managed content from idea through to delivery, including scripting, stakeholder sign-off, scheduling and optimization. Monitored day-to-day community management, responding to comments and messages and building positive relationships with followers. Worked with influencers and creators to extend reach and support campaign activity. Tracked performance and produced regular reports to shape content and results over time. Delivered weekly email newsletters and supported content testing and optimization. Collaborated with digital, SEO and commercial peers to ensure social activity aligned with broader campaigns.
Social Media Strategist at Edge Retreats
January 1, 2017 - December 31, 2024Supported the growth of the brand’s social media presence across multiple platforms. Managed channels including Instagram, Facebook, Pinterest, X, LinkedIn and TikTok. Produced campaign content to support partnerships, launches and press activity. Created regular performance reports to track results and inform content planning. Designed visual content using Canva and AI-powered tools. Worked with influencers and creators to increase reach and engagement, achieving notable results such as increased reach and engagement metrics and social media referrals.
Social Media Manager at Etsy UK
January 1, 2022 - December 31, 2024Managed social content for Etsy UK within a large, well-established brand. Planned, created and published content across Facebook and Instagram. Produced seasonal, campaign and evergreen content using Canva and InShot. Coordinated with paid media, legal and brand teams to ensure content met guidelines and received timely approvals. Actively moderated social channels, responding to comments to help build trust and maintain a positive brand presence. Curated user-generated content to support authenticity and community engagement. Used Sprout Social to monitor performance.
Social Media Consultant at Victoria Hill Social Media
January 1, 2015 - December 31, 2024Provided social media consultancy remotely for a range of clients, including luxury travel, e-commerce and digital start-ups. Managed small creative teams, offering line management and final content sign-off to ensure quality and consistency. Delivered audits, campaign support, and ongoing management aligned with client brand guidelines. Mentored marketing students and junior team members, fostering creativity and professional growth.
Earlier Roles in Digital Content Management at Various (Captive Media, Universal Outdoor, Ram Vision, ASG Media, Avanti Screenmedia, Hart Media)
January 1, 2002 - December 31, 2015Progressive roles across digital and broadcast media, specializing in content scheduling, media planning and creative production. Clients included national retail and entertainment brands with a focus on dynamic storytelling and visual impact.
Social Media & Content Manager at WhereToStay (formerly Edge Retreats)
January 1, 2024 - January 1, 2025Led day-to-day delivery of social media and content activity across Instagram, Facebook, Pinterest, and LinkedIn for UK and US audiences; supported both organic and paid social campaigns focused on brand awareness and qualified lead generation; collaborated closely with an external paid media agency; developed campaign copy, creative direction, and imagery to support paid social performance while ensuring alignment with brand tone and values; planned and delivered restructured content calendars for seasonal campaigns, destination storytelling, and ongoing brand activity; managed community engagement and responded to comments/messages to nurture trust and inquiries; monitored analytics and campaign performance, translating insights into clear recommendations to improve engagement and inquiry quality; collaborated with senior leadership and cross-functional teams to adapt messaging as the brand evolved; maintained a consistent brand voice across all digital touchpoints to reinforce credi
Social Media Strategist at Edge Retreats / WhereToStay
January 1, 2017 - January 1, 2024Built and scaled the brand’s social media presence across Facebook, Instagram, Pinterest, X, and LinkedIn; designed and executed social strategies balancing brand awareness, engagement, and lead-focused objectives; worked closely with founders and senior stakeholders to refine marketing direction during growth and change periods; supported paid social campaigns through audience-informed copy, creative concepts, and testing frameworks; created data-informed strategies to support partnerships, product launches, and press coverage; managed influencer collaborations and creator partnerships to boost visibility and brand trust, delivering measurable results such as increases in reach and engagement and referral metrics; produced monthly performance reports covering reach, engagement, traffic, and social-assisted conversions; designed visuals using Canva (and AI-enabled tools) to streamline workflow and elevate creative output; led influencer outreach and community engagement initiatives.
Digital Content Management (Various Roles) at Captive Media; Universal Outdoor; Ram Vision; ASG Media; Avanti Screenmedia; Hart Media
January 1, 2002 - December 31, 2015Progressive roles across digital and broadcast media, specializing in content scheduling, media planning, and creative production for national retail and entertainment brands; experience across dynamic storytelling and visual impact.
Education
BA Hons Media & Cultural Studies at University of East London
September 1, 1997 - July 1, 2000BA Hons Media & Cultural Studies at University of East London
January 11, 2030 - January 1, 2000Socia l Media Marketing Associate at Digital Mums
January 1, 2015 - January 6, 2026Google Ads for Business Growth at Digital Mums
January 1, 2021 - January 6, 2026Facebook Certified Digital Marketing Associate at Meta
January 1, 2020 - January 6, 2026Facebook Ad Accelerator Training Programme at Emma Van Heusen
January 1, 2020 - January 6, 2026BA Hons Media & Cultural Studies (2:1) at University of East London
January 1, 2000 - December 31, 2000Digital Mums - Social Media Marketing Associate at Digital Mums
January 1, 2015 - December 31, 2015Facebook ADcelerator Training Programme at Emma Van Heusen
January 1, 2020 - December 31, 2020Meta - Facebook Certified Digital Marketing Associate at Meta
January 1, 2020 - December 31, 2020Google Ads for Business Growth at Digital Mums
January 1, 2021 - December 31, 2021Qualifications
Google Ads for Business Growth
January 1, 2021 - September 3, 2025Facebook Certified Digital Marketing Associate
January 1, 2020 - September 3, 2025Facebook ADcelerator Training Programme
January 1, 2020 - September 3, 2025Social Media Marketing Associate
January 1, 2015 - September 3, 2025Google Ads for Business Growth
January 1, 2021 - January 6, 2026Facebook Certified Digital Marketing Associate
January 1, 2020 - January 6, 2026Facebook Ad Accelerator Training Programme
January 1, 2020 - January 6, 2026Socia l Media Marketing Associate
January 1, 2015 - January 6, 2026Google Ads for Business Growth
January 1, 2021 - December 31, 2021Facebook Certified Digital Marketing Associate
January 1, 2020 - December 31, 2020Facebook ADcelerator Training Programme
January 1, 2020 - December 31, 2020Digital Mums - Social Media Marketing Associate
January 1, 2015 - December 31, 2015Industry Experience
Travel & Hospitality, Retail, Media & Entertainment, Professional Services, Consumer Goods, Non-Profit Organization, Healthcare, Software & Internet
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