Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an experienced digital marketing professional with a Bachelor of Commerce majoring in Finance and Marketing from the University of Melbourne. I have developed strong capabilities in multiple methods of market analysis, customer-focused product development, brand management, and digital marketing strategies including SEO, SEM, email, social media marketing, and data analysis. My experience spans handling paid and organic campaigns, web management, and marketing communications for leading hospitality companies. In my current role as Campaign Manager, I oversee the planning and execution of complex retail media campaigns across 200 venues nationwide. I am proficient in numerous marketing and analytics platforms such as Google Ads, Meta Ads Manager, Google Analytics 4, and Mailchimp, and adept at delivering data-driven marketing insights and brand strategy in a fast-paced environment.…I am an experienced digital marketing professional with a Bachelor of Commerce majoring in Finance and Marketing from the University of Melbourne. I have developed strong capabilities in multiple methods of market analysis, customer-focused product development, brand management, and digital marketing strategies including SEO, SEM, email, social media marketing, and data analysis. My experience spans handling paid and organic campaigns, web management, and marketing communications for leading hospitality companies. In my current role as Campaign Manager, I oversee the planning and execution of complex retail media campaigns across 200 venues nationwide. I am proficient in numerous marketing and analytics platforms such as Google Ads, Meta Ads Manager, Google Analytics 4, and Mailchimp, and adept at delivering data-driven marketing insights and brand strategy in a fast-paced environment.

Matt Boyden

Digital Marketer, Marketing Strategist, PPC Manager, +7





I am an experienced digital marketing professional with a Bachelor of Commerce majoring in Finance and Marketing from the University of Melbourne. I have developed strong capabilities in multiple methods of market analysis, customer-focused product development, brand management, and digital marketing strategies including SEO, SEM, email, social media marketing, and data analysis. My experience spans handling paid and organic campaigns, web management, and marketing communications for leading hospitality companies. In my current role as Campaign Manager, I oversee the planning and execution of complex retail media campaigns across 200 venues nationwide. I am proficient in numerous marketing and analytics platforms such as Google Ads, Meta Ads Manager, Google Analytics 4, and Mailchimp, and adept at delivering data-driven marketing insights and brand strategy in a fast-paced environment.…I am an experienced digital marketing professional with a Bachelor of Commerce majoring in Finance and Marketing from the University of Melbourne. I have developed strong capabilities in multiple methods of market analysis, customer-focused product development, brand management, and digital marketing strategies including SEO, SEM, email, social media marketing, and data analysis. My experience spans handling paid and organic campaigns, web management, and marketing communications for leading hospitality companies. In my current role as Campaign Manager, I oversee the planning and execution of complex retail media campaigns across 200 venues nationwide. I am proficient in numerous marketing and analytics platforms such as Google Ads, Meta Ads Manager, Google Analytics 4, and Mailchimp, and adept at delivering data-driven marketing insights and brand strategy in a fast-paced environment.

Available to hire

I am an experienced digital marketing professional with a Bachelor of Commerce majoring in Finance and Marketing from the University of Melbourne. I have developed strong capabilities in multiple methods of market analysis, customer-focused product development, brand management, and digital marketing strategies including SEO, SEM, email, social media marketing, and data analysis. My experience spans handling paid and organic campaigns, web management, and marketing communications for leading hospitality companies.

In my current role as Campaign Manager, I oversee the planning and execution of complex retail media campaigns across 200 venues nationwide. I am proficient in numerous marketing and analytics platforms such as Google Ads, Meta Ads Manager, Google Analytics 4, and Mailchimp, and adept at delivering data-driven marketing insights and brand strategy in a fast-paced environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Duty Manager at Sarah Sands Hotel

March 1, 2023 - September 4, 2025

Managed front-of-house responsibilities including waiting tables, bartending, opening and closing the venue, shift management, product management, staff management, and maintaining the atmosphere of the venue. Responsible for end-of-day reporting and function bartending.

Digital Marketing Coordinator / Campaign Manager at Australian Venue Co.

March 1, 2025 - March 14, 2025

Responsible for executing and coordinating digital marketing communications for a leading hospitality company. Managed websites, paid and organic social media focused on brand, lead generation, and seasonal campaigns, along with email marketing and data analysis. Provided data-backed insights, copywriting, brand management, and implemented paid media strategies in a dynamic marketing environment. Promoted after one year to Campaign Manager in the newly formed Retail Media Team overseeing retail media campaigns across 200 venues nationwide using paid social, email, web channels, and loyalty apps. Also created and managed marketing communications for the loyalty app itself.