Hi, I'm Michael Schofield, a founding engineer and VP of Engineering with deep experience building and scaling omnichannel communication and personalization platforms, including integrations with HubSpot. I have designed and led complex systems for content delivery across various channels like email, SMS, in-app notifications, and social media, with a strong focus on audience targeting, pacing logic, and extensibility. I'm a hands-on technical leader who grows autonomous teams, builds scalable systems with measurable impact, and partners across product, data, and design to ship high-impact features. Experienced in AI-assisted developer tooling, experimentation frameworks, and compliance-heavy enterprise SaaS, I thrive in growth-stage environments and enjoy solving challenging technical and organizational problems.

Michael Schofield

Hi, I'm Michael Schofield, a founding engineer and VP of Engineering with deep experience building and scaling omnichannel communication and personalization platforms, including integrations with HubSpot. I have designed and led complex systems for content delivery across various channels like email, SMS, in-app notifications, and social media, with a strong focus on audience targeting, pacing logic, and extensibility. I'm a hands-on technical leader who grows autonomous teams, builds scalable systems with measurable impact, and partners across product, data, and design to ship high-impact features. Experienced in AI-assisted developer tooling, experimentation frameworks, and compliance-heavy enterprise SaaS, I thrive in growth-stage environments and enjoy solving challenging technical and organizational problems.

Available to hire

Hi, I’m Michael Schofield, a founding engineer and VP of Engineering with deep experience building and scaling omnichannel communication and personalization platforms, including integrations with HubSpot. I have designed and led complex systems for content delivery across various channels like email, SMS, in-app notifications, and social media, with a strong focus on audience targeting, pacing logic, and extensibility.

I’m a hands-on technical leader who grows autonomous teams, builds scalable systems with measurable impact, and partners across product, data, and design to ship high-impact features. Experienced in AI-assisted developer tooling, experimentation frameworks, and compliance-heavy enterprise SaaS, I thrive in growth-stage environments and enjoy solving challenging technical and organizational problems.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Work Experience

VP of Engineering at Letterhead
July 1, 2021 - Present
As founding engineer and VP of Engineering at Letterhead, I designed and built the content curation, personalization, conditional promotion, and delivery platforms that became the company's core suite. I iterated the platform through growth stages, migrations, and scaled it to handle hundreds of millions of enterprise business emails. I grew the engineering organization to 25 engineers distributed across autonomous squads on- and offshore, maintaining low churn, strong ownership, and measurable ROI with few regressions and frequent releases. I briefly served as interim Head of Product, hiring the first PMs and UXR team members. I also drove compliance and due diligence readiness for SOC2, GDPR, CAN-SPAM, unlocking enterprise deals, strategic integrations, and Seed and Series A funding rounds.
Director of Engineering at Where By Us
July 1, 2021 - September 4, 2025
Led engineering at Where By Us, a local media network that spun out Letterhead. Unified legacy city-based publishing infrastructure and stabilized DevOps across distributed markets. Built internal tooling that monetized email-first journalism and adapted it for external use in Letterhead. Built and mentored the engineering team through the spin-out, drafting early playbooks for software development lifecycle, hiring, and platform growth.

Education

M.S. at Florida State University
January 11, 2030 - September 4, 2025
B.A. at Western Michigan University
January 11, 2030 - September 4, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services