I am a senior visual designer and creative director with extensive experience in branding, campaigns, editorial work, and events. Throughout my career, I have worked in various design studios and magazines across Spain and the Netherlands, honing my skills and leading design teams. I am passionate about delivering spot-on design solutions that meet my clients' perspectives and needs. Driven by a commitment to continuous learning and clear communication, I work independently as well as collaboratively within teams. If you're looking for an experienced designer who asks questions, avoids assumptions, and proactively communicates, then let's create great work together.

Sara Landeira

I am a senior visual designer and creative director with extensive experience in branding, campaigns, editorial work, and events. Throughout my career, I have worked in various design studios and magazines across Spain and the Netherlands, honing my skills and leading design teams. I am passionate about delivering spot-on design solutions that meet my clients' perspectives and needs. Driven by a commitment to continuous learning and clear communication, I work independently as well as collaboratively within teams. If you're looking for an experienced designer who asks questions, avoids assumptions, and proactively communicates, then let's create great work together.

Available to hire

I am a senior visual designer and creative director with extensive experience in branding, campaigns, editorial work, and events. Throughout my career, I have worked in various design studios and magazines across Spain and the Netherlands, honing my skills and leading design teams. I am passionate about delivering spot-on design solutions that meet my clients’ perspectives and needs.

Driven by a commitment to continuous learning and clear communication, I work independently as well as collaboratively within teams. If you’re looking for an experienced designer who asks questions, avoids assumptions, and proactively communicates, then let’s create great work together.

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Language

English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
Dutch
Advanced

Work Experience

Internship at Totem Taller Creatiu
December 31, 2008 - September 5, 2025
Handled packaging, branding, and illustration projects during the internship period in Barcelona, Spain.
Junior designer at Totem Taller Creatiu
December 31, 2009 - September 5, 2025
Worked as a junior designer focusing on packaging, branding, and illustration in Barcelona, Spain.
Internship at B-Guided Magazine
December 31, 2009 - September 5, 2025
Focused on editorial design during internship in Barcelona, Spain.
Junior designer at B-Guided Magazine
December 31, 2010 - September 5, 2025
Engaged in editorial design projects at B-Guided Magazine in Barcelona, Spain.
Internship at De Designpolitie
December 31, 2010 - September 5, 2025
Worked on branding, campaigns, editorial, web, and illustration projects as an intern in Amsterdam, The Netherlands.
Junior designer at De Designpolitie
December 31, 2013 - September 5, 2025
Contributed to branding, campaigns, editorial, web, and illustration projects in Amsterdam, The Netherlands.
Junior designer at What Design Can Do
December 31, 2013 - September 5, 2025
Worked on branding, campaigns, editorial, and events in Amsterdam, The Netherlands.
Senior designer | Design team lead at De Designpolitie
December 31, 2017 - September 5, 2025
Led design teams while working on branding, campaigns, editorial, web, and illustration projects in Amsterdam, The Netherlands.
Senior designer | Design team lead at What Design Can Do
December 31, 2017 - September 5, 2025
Led design teams creating branding, campaigns, editorial, and events in Amsterdam, The Netherlands.
Creative director | Senior designer | Co-founder at What The Studio
January 1, 2017 - Present
Co-founded and led creative direction and visual design projects including branding, campaigns, editorial, and events in Amsterdam, The Netherlands.
Freelance Senior designer | Creative director at Sara Landeira, Visual design & Creative direction
January 1, 2025 - Present
Providing freelance expertise in branding, web, illustration, and consultancy.
Masterclass teacher at Design Masters Studies LABASAD
January 1, 2024 - September 5, 2025
Taught masterclasses focusing on branding and concept development in Barcelona, Spain.
Senior freelance designer at Superunion
December 31, 2021 - September 5, 2025
Provided senior freelance design expertise in branding for the London, UK office.
Senior freelance designer at Verve
December 31, 2021 - September 5, 2025
Delivered senior freelance design services specializing in branding, based in Amsterdam/The Hague, The Netherlands.
Senior freelance designer at ...staat
December 31, 2022 - September 5, 2025
Focused on branding and event design as a senior freelance designer in Amsterdam, The Netherlands.

Education

Graphic design & Art Direction at IDEP Escola Superior d’Imatge i Disseny
January 1, 2005 - January 1, 2009
Creative entrepreneurship at Driving Dutch Design | BNO
January 1, 2020 - January 1, 2020

Qualifications

Nederlandse Huisstijlprijs (Dutch Corporate Identity Award)
January 1, 2011 - September 5, 2025
Dutch Creativity Awards Silver Lamp
January 1, 2015 - September 5, 2025
Dutch Creativity Awards Bronze Lamp
January 1, 2015 - September 5, 2025
European Design Jury Award
January 1, 2015 - September 5, 2025
European Design Gold Award
January 1, 2015 - September 5, 2025
European Excellence Awards Winner
January 1, 2017 - September 5, 2025
Ministry of Justice of The Netherlands Innovation Award
January 1, 2018 - September 5, 2025
European Design Awards Nomination (2x)
January 1, 2019 - September 5, 2025
Dutch Creativity Awards Bronze
January 1, 2019 - September 5, 2025
European Design Awards Bronze
January 1, 2020 - September 5, 2025
Laus Awards Gold
January 1, 2020 - September 5, 2025
Jury member Dutch Creativity Awards (2016 & 2020)
January 1, 2016 - December 31, 2020
Jury member BNO Infographics Awards
January 1, 2013 - December 31, 2013

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Other