Hello! I’m Karthik Kaza, a Global Sales & Marketing Consultant based in Varese, Italy, with a strong track record driving insights, brand positioning, product innovation, and international expansion for premium brands in the FMCG space. I collaborate cross-functionally to translate data into go-to-market strategies, manage eCommerce and digital DTC P&L across EMEA, and lead market-entry initiatives in emerging regions. I Partner with operations, finance, and executive leadership to align insights with growth objectives, while building and guiding cross-border sales structures and external partnerships. I’m passionate about turning consumer and market data into actionable strategies, optimizing pricing and promotions, and delivering ROI through data-driven dashboards and KPI tracking. Outside of core duties, I support trade shows, industry studies, and talent development in sales and marketing, always focused on sustainable, insight-driven growth for multi-territory brands.

Hello! I’m Karthik Kaza, a Global Sales & Marketing Consultant based in Varese, Italy, with a strong track record driving insights, brand positioning, product innovation, and international expansion for premium brands in the FMCG space. I collaborate cross-functionally to translate data into go-to-market strategies, manage eCommerce and digital DTC P&L across EMEA, and lead market-entry initiatives in emerging regions. I Partner with operations, finance, and executive leadership to align insights with growth objectives, while building and guiding cross-border sales structures and external partnerships. I’m passionate about turning consumer and market data into actionable strategies, optimizing pricing and promotions, and delivering ROI through data-driven dashboards and KPI tracking. Outside of core duties, I support trade shows, industry studies, and talent development in sales and marketing, always focused on sustainable, insight-driven growth for multi-territory brands.

Available to hire

Hello! I’m Karthik Kaza, a Global Sales & Marketing Consultant based in Varese, Italy, with a strong track record driving insights, brand positioning, product innovation, and international expansion for premium brands in the FMCG space. I collaborate cross-functionally to translate data into go-to-market strategies, manage eCommerce and digital DTC P&L across EMEA, and lead market-entry initiatives in emerging regions. I Partner with operations, finance, and executive leadership to align insights with growth objectives, while building and guiding cross-border sales structures and external partnerships.

I’m passionate about turning consumer and market data into actionable strategies, optimizing pricing and promotions, and delivering ROI through data-driven dashboards and KPI tracking. Outside of core duties, I support trade shows, industry studies, and talent development in sales and marketing, always focused on sustainable, insight-driven growth for multi-territory brands.

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Language

English
Fluent
Italian
Advanced
German
Intermediate
Hindi
Advanced
Telugu
Fluent

Work Experience

Global Sales & Marketing Consultant at Hammerstein Group GmbH
May 1, 2024 - Present
Leading global insights and analytics initiatives to drive strategic brand positioning, product innovation, and international expansion for Hammerstein 1870’s premium Swiss spirits portfolio, including Vodka, Gin, Rum and Brandy. Responsible for P&L accountability for eCommerce & digital DTC across EMEA, coordinating cross-functional teams to translate market data into go-to-market strategies, messaging, and growth opportunities. Led market entry initiatives in emerging regions, negotiated terms with international distributors, and secured average net price uplifts on pilot rollouts. Managed global B2B/off-trade partnerships, data-driven campaign ROI, and talent development for sales structures. Analyzed syndicated data (Nielsen/IWSR), built dashboards, and supported participation in international trade fairs to drive market expansion.
E-Commerce Consultant at Creazioni Bip Bip SRL
March 31, 2024 - September 19, 2025
Collaborated with marketing, merchandising, and planning teams to deliver online merchandising, content, and acquisition strategies. Drove commercial and online merchandising initiatives to optimize sales, margins, profitability, and inventory turnover. Designed and managed quantitative consumer research across IT/DE/CH, translated results into actionable segmentation and pricing recommendations, and established KPIs aligned with eCommerce goals. Led end-to-end content planning, SEO and performance marketing to boost traffic and ROAS, and supported omnichannel initiatives with in-store digital tools.
E-Commerce Specialist at G.M. SRL
March 31, 2023 - September 19, 2025
Owned e-commerce growth strategy for wilfred.shop, delivering +30% online sales via SEO/SEM and promotional campaigns. Led website content management and redesigns to improve user experience, increase organic traffic, and optimize conversions. Managed retail vendor relationships, resolved fulfillment issues, and built the digital DTC team to align GTM initiatives. Oversaw budget for digital enhancements and performance marketing to optimize ROI/ROAS.
FMCG Operations Associate at Gorillas Technologies GmbH
March 31, 2022 - September 19, 2025
Implemented real-time inventory tracking to reduce stock discrepancies and improve accuracy across fulfillment points. Optimized logistics to shorten transit times, enhance delivery speed, and ensure regulatory compliance, contributing to improved customer satisfaction and operational efficiency.
Founder & Director at Delivea Kitchens Private Limited
September 30, 2019 - September 19, 2025
Launched and grew a DTC food e-commerce business from inception, achieving $150K in sales in two years with a 10-member cross-functional team. Drove +50% YoY revenue in new territories through distributor onboarding and performance-based incentives.

Education

Integrated Master of Arts at Indian Institute of Technology Madras
August 1, 2011 - July 22, 2016
Economics
Master in Food and Beverage Management at Rome Business School
October 14, 2019 - October 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Software & Internet, Professional Services, Retail, Wholesale & Distribution, Travel & Hospitality, Media & Entertainment, Manufacturing