Available to hire
I’m Nora Asad, a creative and detail-oriented Graphic & UX/UI Designer with a foundation in engineering. I blend functionality with aesthetics, turning complex ideas into clean, user-centered designs and intuitive experiences. As the founder of Pali Shields, I design artwork for custom phone cases and merchandise, leveraging Procreate and digital tools to explore cultural, minimalist, and modern aesthetics.
I’m entrepreneurial, adaptable, and eager to contribute innovative design solutions. I combine branding, digital illustration, and web-focused thinking to craft cohesive experiences across products and interfaces, while continuing to grow my skills in web design and interactive user experiences.
Experience Level
Language
English
Fluent
Arabic
Fluent
Turkish
Advanced
Work Experience
Controls Design Engineer at TurnKey Modular Systems
September 1, 2023 - September 7, 2025Contributed to project execution for modular automation equipment by assisting with PLC/HMI programming and documentation. Supported system testing, commissioning, and troubleshooting, applying design thinking and problem-solving in fast-paced project environments.
Technical Program Manager at Monarch Tractor
December 1, 2022 - September 7, 2025Coordinated electrical engineering deliverables, aligning tasks and milestones with project goals. Acted as a bridge between technical and non-technical stakeholders, demonstrating adaptability and communication skills transferable to design program management.
Electronics Design Engineer II – ADAS Electronics at Rivian, Inc.
October 1, 2022 - September 7, 2025Investigated and resolved failures in ADAS hardware through structured analysis and cross-functional collaboration. Experience reinforced skills in identifying user pain points, validating solutions, and improving systems – directly applicable to UX problem-solving.
Electronics Design Engineer – Battery Electronics at Tesla, Inc.
January 31, 2022 - September 7, 2025Owned design of the Cybertruck Battery Management Board (BMB), coordinating across teams to deliver reliable solutions. Communicated risks, progress, and testing outcomes to stakeholders – strengthening project management and collaboration skills.
Founder & Designer at Pali Shields
January 1, 2021 - PresentFounded and operate a custom phone case and merchandise business with a focus on cultural, minimalist, and modern design aesthetics. Created original artwork using Procreate and digital illustration tools, incorporating patterns such as tatreez, gold foil accents, and 3D elements into product design. Led branding, packaging, social media, and customer engagement; built an Instagram portfolio and sales channel (@pali_shields) across Canada. Planned and executed marketing campaigns (reels, auto-replies, promotions) to grow the customer base and online presence. Managed production logistics, shipping, and customer service, gaining hands-on e-commerce experience.
Electronics Design Intern – Battery & Energy Teams at Tesla, Inc.
August 31, 2020 - September 7, 2025Designed PCB hardware including breakout boards and interface circuits, demonstrating precision and creativity in design layouts. Collaborated with firmware engineers to create user-friendly test environments, bridging technical execution with usability goals.
Electronics Design Intern – Battery & Energy Teams at Tesla, Inc.
December 31, 2019 - September 7, 2025Designed PCB hardware including breakout boards and interface circuits, demonstrating precision and creativity in design layouts. Collaborated with firmware engineers to create user-friendly test environments, bridging technical execution with usability goals.
Education
Bachelor of Electrical Engineering at McMaster University
January 11, 2030 - April 1, 2021Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Manufacturing, Professional Services
Experience Level
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