I'm Betty Yu Li, a Creative Technologist and Multimedia Designer working at the intersection of generative AI, real-time engines, and interactive storytelling. I craft AI-driven visuals and immersive experiences for beauty, fashion, and lifestyle brands, collaborating across creative and technical teams to turn ideas into production-ready campaigns. I'm deeply curious about AI-enabled pipelines, prototyping new tools, and mentoring others to explore the frontiers of digital storytelling. My work has spanned AR/VR, live campaigns, and immersive installations for Netflix, Dior, Warner Bros., Nike, and Michael Kors, with exhibitions at DA Z, ASVOFF, and the AI Artist Festival.

Betty Yu Li

I'm Betty Yu Li, a Creative Technologist and Multimedia Designer working at the intersection of generative AI, real-time engines, and interactive storytelling. I craft AI-driven visuals and immersive experiences for beauty, fashion, and lifestyle brands, collaborating across creative and technical teams to turn ideas into production-ready campaigns. I'm deeply curious about AI-enabled pipelines, prototyping new tools, and mentoring others to explore the frontiers of digital storytelling. My work has spanned AR/VR, live campaigns, and immersive installations for Netflix, Dior, Warner Bros., Nike, and Michael Kors, with exhibitions at DA Z, ASVOFF, and the AI Artist Festival.

Available to hire

I’m Betty Yu Li, a Creative Technologist and Multimedia Designer working at the intersection of generative AI, real-time engines, and interactive storytelling. I craft AI-driven visuals and immersive experiences for beauty, fashion, and lifestyle brands, collaborating across creative and technical teams to turn ideas into production-ready campaigns.

I’m deeply curious about AI-enabled pipelines, prototyping new tools, and mentoring others to explore the frontiers of digital storytelling. My work has spanned AR/VR, live campaigns, and immersive installations for Netflix, Dior, Warner Bros., Nike, and Michael Kors, with exhibitions at DA Z, ASVOFF, and the AI Artist Festival.

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Language

English
Fluent
Chinese
Fluent

Work Experience

AI Specialist/ Multimedia Designer at Scriptic Ltd
November 4, 2024 - July 14, 2025
• Directed the creation of cinematic, emotionally resonant visuals using RunwayML, Midjourney, and Stable Diffusion, applying refined prompt engineering to meet production-quality standards. • Partnered with writers, directors, and engineers to design and prototype AI-assisted workflows for branching narrative games, balancing rapid iteration with narrative cohesion. • Led creative R&D, testing model behaviour, refining visual consistency, and building AI pipelines optimised for serialized, mobile-first storytelling featured on Netflix Games.

Education

MFA Computational Arts (Distinction) at Goldsmiths University
January 11, 2030 - September 7, 2025
BFA Visual Communication Design (Merit Scholarship) at School of the Art Institute of Chicago
January 11, 2030 - September 7, 2025
MFA Computational Arts (Distinction) at Goldsmiths University
January 11, 2030 - September 19, 2025
BFA Visual Communication Design (Merit Scholarship) at School of the Art Institute of Chicago
January 11, 2030 - September 19, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Consumer Goods

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