I'm a digital marketing professional with a passion for creating engaging content, developing SEO strategies, and managing online platforms. I enjoy turning ideas into compelling web content, blogs and newsletters, and coordinating social media campaigns. I bring hands-on experience with WordPress, Canva, Photoshop, CapCut and Figma, plus tools like Google Analytics, Google Ads and Mailchimp. I thrive in collaborative environments, including festival projects like Lucca Comics & Games, applying data-driven tactics to deliver measurable results.

Shannen Serafini

I'm a digital marketing professional with a passion for creating engaging content, developing SEO strategies, and managing online platforms. I enjoy turning ideas into compelling web content, blogs and newsletters, and coordinating social media campaigns. I bring hands-on experience with WordPress, Canva, Photoshop, CapCut and Figma, plus tools like Google Analytics, Google Ads and Mailchimp. I thrive in collaborative environments, including festival projects like Lucca Comics & Games, applying data-driven tactics to deliver measurable results.

Available to hire

I’m a digital marketing professional with a passion for creating engaging content, developing SEO strategies, and managing online platforms. I enjoy turning ideas into compelling web content, blogs and newsletters, and coordinating social media campaigns.

I bring hands-on experience with WordPress, Canva, Photoshop, CapCut and Figma, plus tools like Google Analytics, Google Ads and Mailchimp. I thrive in collaborative environments, including festival projects like Lucca Comics & Games, applying data-driven tactics to deliver measurable results.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Intermediate

Work Experience

Digital Marketing Intern at DM Italia SRL
January 1, 2024 - September 7, 2025
Internship focused on content creation, social media marketing (Instagram, Facebook), SEO, WordPress updates, and newsletter campaigns. Created content using Canva, Adobe Photoshop, CapCut and Figma; managed email marketing with Brevo and Mailchimp. Used Google Analytics, Google Ads, Google Search Console, Looker Studio, and Semrush for performance tracking. Collaborated with Lucca Comics & Games festival teams and Prato partners, contributing to newsletters and website/blog content.

Education

Liceo Linguistico at Liceo Linguistico A. Vallisneri, Lucca
January 11, 2030 - September 7, 2025
Laurea in Lingue e Letterature Straniere at Università di Pisa
January 11, 2030 - September 7, 2025
Diploma di Liceo Linguistico at Liceo Linguistico A. Vallisneri, Lucca
January 1, 2018 - January 1, 2023
Master in Marketing Digitale at DM Italia SRL
January 1, 2023 - January 1, 2024

Qualifications

Master in Marketing Digitale
January 11, 2030 - September 7, 2025
SEO & SEM Training
January 11, 2030 - September 7, 2025
WordPress & Content Management
January 11, 2030 - September 7, 2025
Google Analytics Certification
January 11, 2030 - September 7, 2025
Mailchimp / Email Marketing Training
January 11, 2030 - September 7, 2025
Adobe Photoshop & Illustrator Mastery
January 11, 2030 - September 7, 2025
Diploma di Liceo Linguistico
January 1, 2018 - January 1, 2023
Master in Marketing Digitale
January 1, 2023 - January 1, 2024

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other, Retail