Rebecca Loechler

Sole graphic designer on a multi-disciplinary product team for eco-friendly pop-up cards and paper flower bouquets. Responsibilities included digital PR content (product placements in Forbes, Real Simple, NBC), packaging & print production optimization, 3D display graphics and dielines, and B2B/B2C content creation including technical illustrations, catalog design, tradeshow collateral, photography & retouching, and fabrication/prototyping for print & display.

Sole graphic designer on a multi-disciplinary product team. Led print and packaging design, optimized mass-production production files, created 3D display graphics and dielines for retail placement, and produced polished B2B/B2C content including technical illustrations, catalogs, direct mailers, tradeshow collateral, photography, and display prototyping. Drove PR digital Gift Guides with broad product placements (Forbes, Real Simple, NBC) and secured prime retail visibility (e.g., PETCO).

Fulfills packaging and product orders, updates production templates and files for B2B needs, led development of a new product from concept to 3D engineering, prototyping, and technical illustration, and created sales-ready style guides and presentations.