Available to hire
Hi, I’m Daniel Arturo Serna Martinez, a product-focused technology leader based in Zapopan. I’ve led cross-functional teams across healthcare, education, private and government sectors, delivering scalable software and cloud-based solutions. My strengths lie in turning complex ideas into concrete roadmaps, shaping backlogs, and driving high-impact outcomes through close collaboration with product managers, engineers, and QA.
I’m comfortable with Agile/Scrum, CI/CD, and modern cloud/dev tooling. I’ve orchestrated large migration projects, built robust automation, and ensured quality through thorough testing and proactive issue resolution. I thrive in fast-paced environments and enjoy mentoring teammates to reach their best work while keeping momentum toward product goals.
Skills
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Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Technical Product Owner at Phase 2 Technology
June 1, 2025 - September 9, 2025Led multi-sector healthcare, education, private and government projects; managed stakeholder requirements and roadmaps; implemented CI/CD pipelines and microservices; built frontend automation using tokenized Figma components and Storybook; implemented visual regression testing and collaborated with front-end, back-end and QA teams to maintain momentum; mentored team members and contributed code; resolved roadblocks and maintained delivery cadence.
Product Owner at Palantir.net
August 1, 2023 - September 9, 2025Led large multi-sector projects across healthcare, education, private and government sectors; managed migrations and custom functionality integrations with tools such as Salesforce, Formstack, Acquia DAM, Binary Fountain, Press Ganey, and Marketo; developed detailed user stories and epics; supported cross-functional team alignment; performed data migration architecture to central Drupal CMS; coordinated client and stakeholder demos; mentored teams; contributed patches and pull requests to the Drupal community.
Full Stack Engineer at Unosquare
August 1, 2014 - September 9, 2025Designed, built and maintained server-side logic; deep knowledge of modern web technologies and frameworks to develop robust, scalable apps. Proficient in Python, JavaScript (Node.js), PHP, and Go, with experience in Django, Flask, Express.js, Laravel, and Symfony.
Head of Internet at SAT (Tax Administration Service)
May 1, 2013 - September 9, 2025Administration of in-house content management system; developed scripts to automate tasks; built using PHP, MySQL, JavaScript; managed testing servers (Linux Debian and Windows Server 2008); implemented SIP-based guidelines for accessibility and navigability; managed SLA-driven projects using tools such as IBOPE, SharePoint migration, and electronic bill programs; coordinated publish workflows and supported site governance.
Technical Product Owner
June 20, 2025 - September 9, 2025Led multiple high-stakes health-care sector projects, driving cross-functional collaboration with project managers and stakeholders. Expertly managed requirements collection, eliciting user needs, and building agile roadmaps using Scrum and Kanban to keep tasks on track and within schedule. Facilitated post-assembly sessions, removed roadblocks to maintain momentum, and ensured roadmaps aligned with project goals. Prioritized backlogs based on user needs, defined acceptance criteria, and orchestrated API integrations. Directed release planning and deployment across cloud hosting platforms (Acquia, Platform.sh, Pantheon), ensuring smooth transitions and minimal downtime. Implemented automated testing and CI/CD pipelines, and provided coaching to front-end, back-end, and QA teams to improve turnaround times. Prepared pre-launch artifacts and supported robust launches, with a focus on quality, security, and performance.
Product Owner at Palantir.net
August 20, 2023 - September 9, 2025Spearheaded large-scale, multi-sector projects across healthcare, education, private, and government clients. Managed complex migrations and custom integrations with Salesforce, Formstack, Acquia DAM, Binary Fountain, Press Ganey, and Marketo. Created detailed user stories, epics, estimates, and ensured alignment with acceptance criteria. Guided API integrations and orchestrated cloud deployments on AWS, Acquia, Platform.sh, Pantheon, and Platform.sh to ensure smooth transitions. Provided coaching and technical support across front-end, back-end, QA, and product teams, improving turnaround times and collaboration. Implemented and refined CI/CD practices with Docker and automated testing, enabling faster, more reliable releases. Collaborated with stakeholders to plan MVPs and release milestones, driving alignment and delivering value.
Full Stack Developer at Uno Square
August 20, 2014 - September 9, 2025Designed, built, and maintained server-side and front-end components for scalable web applications. Worked with Python, JavaScript, PHP, and Go; used Django, Laravel, Symfony, and Express; developed RESTful endpoints and integrated external tools via APIs. Led migration to containerized deployments and implemented unit tests and linting, contributing to continuous delivery with Docker, Kubernetes, and cloud hosting (AWS). Built responsive UI using React and Vue, created wireframes and prototypes, and focused on performance, security, and cross-browser compatibility.
Head of Internet at Tax Administration Service (SAT)
May 20, 2013 - September 9, 2025Administration of a content management system for Mexico's Tax Administration Service, built in-house using PHP, MySQL, JavaScript, and XML. Led testing servers on Linux (Debian) and Windows Server 2008. Developed automation scripts in Bash for Cron tasks and SSH workflows. Implemented guidelines from the Internet Presidency System (SIP) to ensure accessibility and navigability, and defined layout and theming guidelines. Managed site layouts, pages, and documentation libraries to support public-facing services.
Product Owner at Palantir.net
August 20, 2023 - September 9, 2025Led multi-sector health care, education, private, and government sector projects; collaborated with project managers and stakeholders to define requirements and roadmaps; developed backlog and release strategies; implemented agile practices (Scrum and Kanban); planned roadmaps; drove cross-functional collaboration among frontend, backend, QA, and operations; orchestrated releases and launches; prepared use case stories and epics; integrated APIs; mentored team; improved performance and reduced roadblocks; built a culture of proactive issue resolution and continuous improvement.
Full Stack Engineer at Uno Square
August 1, 2014 - September 9, 2025Specialized in designing, building, and maintaining server-side logic and front-end interfaces; focused on high performance and responsive applications; leveraged modern web technologies and frameworks to develop robust, scalable software.
Head of Internet at Tax Administration Service (SAT)
May 1, 2013 - September 9, 2025Administration of a content management system built in-house using PHP, MySQL, JavaScript, and XML; tested on Linux (Debian) and Windows (2008 server); authored Bash scripts to automate tasks; applied Internet Presidency System (SIP) guidelines to ensure accessibility and navigability, and implemented layout and typography standards for the tax administration website.
Technical Product Owner at Palantir.net
June 20, 2025 - September 9, 2025Phase 2: Orchestrated health care sector projects; spearheaded multi-stakeholder collaboration; gathered and refined requirements; managed backlog and roadmaps; coordinated cross-functional teams across front-end, back-end, QA, and DevOps; scheduled releases and guided go-to-market launches; contributed to API integration and overall product delivery in a fast-paced agency environment.
Technical Product Owner
June 1, 2025 - September 23, 2025Led healthcare-sector initiatives with multi-stake projects; drove collaboration with project managers; defined roadmaps; gathered requirements; managed backlogs; planned releases; integrated APIs; orchestrated cloud deployments on Acquia, Platform.sh, Pantheon, and related hosting platforms; implemented frontend token-based component reuse with design-system articulation via Storybook; introduced CI/CD pipelines; resolved roadblocks to maintain momentum; mentored teammates; prepared for go-live; ensured QA and acceptance criteria alignment.
Product Owner at Palantir.net
August 1, 2023 - September 23, 2025Led multi-sector projects across healthcare, education, private, and government sectors. Built detailed user stories and epics; supported migrations and custom functionality integrations with Salesforce, Formstack, Acquia DAM, Binary Fountain, and Marketo; ensured team alignment and acceptance criteria; managed API integrations; scheduled and executed cloud deployments; created frontend tooling and CI/CD pipelines; guided front-end, back-end, and QA teams toward on-time deliveries.
Full Stack Engineer at Uno Square
August 1, 2014 - September 23, 2025Designed, built, and maintained full-stack web applications, combining robust back-end services with modern front-end interfaces. Implemented front-end automation strategies and component reuse, leveraging modern web technologies and frameworks to deliver scalable, responsive experiences.
Head of Internet at Tax Administration Service (SAT)
May 1, 2013 - September 23, 2025Led the in-house CMS and web presence for the tax administration service. Built and maintained scripts to automate tasks, implemented accessibility and layout guidelines based on W3C, and managed public-facing websites, documentation libraries, and rollouts.
Technical Product Owner at Phase 2 Technology
June 1, 2025 - September 23, 2025Spearheaded multi high-stake healthcare projects, collaborated with project managers, gathered requirements, planned roadmaps, and led agile processes (Scrum/Kanban). Drove release scheduling, managed roadblocks, and coordinated cross-functional teams (front-end, back-end, QA) to deliver robust software solutions.
Product Owner at Palantir.net
August 1, 2023 - September 23, 2025Led large-scale multi-sector projects across healthcare, education, private, and government sectors. Managed migrations and custom functionality integrations with Salesforce, Formstack, Acquia DAM, Binary Fountain, Press Ganey, and Marketo. Authored detailed user stories, epics, estimates, and acceptance criteria; supported API integrations.
Full Stack Engineer at Unosquare
August 1, 2014 - September 23, 2025Designed, built, and maintained server-side logic; deep understanding of modern web technologies; implemented scalable, responsive back-ends; collaborated across front-end and back-end teams.
Head of Internet at Tax Administration Service (SAT)
May 1, 2013 - September 23, 2025Administration of in-house content management system for the tax administration service. Built with PHP, MySQL, JavaScript; configured testing servers (Linux Debian) and Windows Server 2008; automated tasks with Bash, Cron, and SSH; implemented W3C-based accessibility and navigational guidelines.
Product Owner at Palantir.net
August 1, 2023 - September 23, 2025Supported project managers by crafting detailed user stories, epics, and estimates; ensured team alignment and acceptance criteria; led backlog refinement and cross-functional collaboration to drive timely delivery. Orchestrated CI/CD pipelines, API integrations, and risk mitigation while maintaining stakeholder transparency and alignment across multiple initiatives.
Technical Product Owner at Phase 2 Technology
June 1, 2025 - September 23, 2025Led high-stakes health-care sector projects with multi-team collaboration, defining roadmaps and ensuring delivery of robust, scalable solutions. Guided front-end and back-end architecture, managed cloud deployments (AWS, Platform.sh), and prepared demos and acceptance criteria to drive alignment with stakeholders.
Head of Internet SAT at Tax Administration Service (SAT)
May 1, 2013 - September 23, 2025Administration of the in-house content management system for the tax administration service. Built using PHP, MySQL, JavaScript, and XML; maintained testing servers on Linux (Debian) and Windows (2008 Server). Automated tasks with BASH, CRON, and SSH; implemented SIP-based guidelines (W3C/TWA) for accessibility and navigability; applied layout themes and design systems.
Education
Qualifications
Industry Experience
Healthcare, Education, Government, Professional Services, Software & Internet, Other
Skills
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Experience Level
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