Game Designer at Hitwicket

Designed recurring LiveOps events increasing player retention by 14%. Reworked the game economy by redesigning currencies and resources, improving player progression and ARPPU by 10%. Led development of a new co-op multiplayer mode that boosted social play by 42%. Led rapid design experiments with The Experimentation Group (TxG) to improve onboarding, core loops, and engagement, resulting in a 7% improvement in D1 retention. Managed a team of 4 designers to conceptualize, prototype, and iterate on new mechanics. Revamped matchmaking with a multi-factor Elo system incorporating win rate, win margins, win/loss streaks, and playtime frequency, reducing churn by 12% within first 3 weeks.

Product Analyst Intern at Hitwicket

A/B tested loot box mechanics (drop rates, pricing tiers, guaranteed rewards) to optimize player spending, driving a 17% increase in Gacha revenue. Revamped the Season Pass challenges, increasing completion and repeat conversion to go up by 12% & 8%. Conducted user interviews and analyzed player feedback to identify pain points, leading to data-driven design decisions.