Available to hire
I’m a Sydney-based graphic designer specializing in brand identities, packaging, and digital visuals. I work across print and online media to deliver cohesive branding that resonates with target audiences.
I freelance under Shen Creative Studio, run storefronts, and collaborate with clients to shape project goals, timelines, and creative briefs. I’m passionate about clear communication, a friendly client experience, and delivering on-brand results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Graphic Designer at Shen Creative Studio
May 1, 2021 - PresentCreated high-quality visuals for digital and print using industry software. Ensured brand consistency across all projects; collaborated with clients to refine concepts.
Founder & Manager at Found & Shop Beads
January 1, 2015 - December 31, 2017Founded and managed a small jewellery beads business selling products through Etsy, overseeing product design, listings, sales, and customer service.
Founder & Baker at Shen Baked
January 1, 2018 - December 31, 2022Home-based dessert business producing fresh baked goods and managing social media sales and in-store product displays.
Sales Assistant at Paul's Warehouse
January 1, 2018 - December 31, 2022Picked and packed customer orders accurately. Inspected products for quality before dispatch. Packaged items securely for shipment. Maintained a clean, safe, and organized warehouse. Supported daily store operations with team members.
Process Worker at D&D Technologies / Paul's Warehouse
January 1, 2022 - December 31, 2024Conducted site audits to ensure compliance with energy-saving programs. Verified project data for accuracy and regulatory compliance. Liaised with clients on compliance requirements. Maintained records and prepared compliance reports.
Founder & Shop Manager at Shen Baked
September 1, 2020 - PresentFounded and managed a dessert brand in Sydney; built brand identity, packaging, in-store displays, and online presence; oversaw orders and local marketing.
Sales Assistant at Paul’s Warehouse
June 1, 2015 - August 1, 2017Customer service, inventory management, and merchandising support.
Process Worker at Avon Brookvale
July 1, 2018 - February 1, 2022Managed production and packaging workflows; coordinated tasks and supported daily operations.
Shop Operations Lead (Etsy) at D&D Technologies
July 1, 2018 - February 1, 2022Led daily shop operations on Etsy, product design, listings, sales, and customer support; produced visuals to drive growth.
Founder & Shop Manager
May 1, 2021 - PresentLed and managed a small business, overseeing product design, inventory, branding, and daily operations to drive growth and ensure timely delivery.
Freelance Graphic Designer at Shen Baked
February 1, 2021 - PresentProvided freelance graphic design services, developing brand visuals, packaging concepts, and marketing collateral for clients.
Sales Assistant at Shen Creative Studio
June 1, 2015 - August 1, 2017Supported retail and studio operations, assisted customers, and contributed to in-store displays and packaging presentation.
Picker/Packer at Paul's Warehouse
March 1, 2018 - May 1, 2018Picked and packed customer orders, maintained accurate inventory records, and ensured timely shipment.
Process Worker at Avon, Brookvale
July 1, 2018 - February 1, 2022Supported daily manufacturing processes, maintained quality, and contributed to safe, organized operations.
Compliance Officer at D&D Technologies
August 1, 2022 - June 1, 2024Oversaw compliance processes, ensuring regulatory alignment and document management across operations.
Founder & Shop Manager at Typical Beads
May 2, 2021 - PresentFounder & Shop Manager overseeing product design, branding, and retail operations. Built and maintained store displays, coordinated daily tasks with team, managed orders, inventory and customer support to drive growth.
Freelance Graphic Designer at Shen Baked
September 2, 2020 - PresentFreelance graphic designer delivering branding concepts, packaging design, and visual assets for client brands; collaborated with clients to define goals and produce high-quality visuals.
Sales Assistant at Shen Creative Studio
February 2, 2021 - PresentAssisted in sales operations, client consultations, design collaboration, and in-store merchandising; supported in-store product discovery and customer engagement.
Picker / Packer at Paul’s Warehouse
June 1, 2015 - August 2, 2017Picked and packed customer orders; ensured accuracy for daily shipments; supported inventory management.
Process Worker at Avon Brook Vale
March 2, 2018 - May 2, 2018Performed production-related processes and supported general manufacturing tasks.
Compliance Officer at D & D Technologies
August 2, 2022 - June 2, 2024Maintained regulatory compliance records, supported audits and quality assurance activities.
Shop Operator / Etsy Store Manager at Ecovantage
August 2, 2022 - PresentLed daily shop operations on Etsy, including product design, listings, sales and customer support to drive growth; also built and operated a home-based dessert business, managing baking and inventory; coordinated social channels and fulfillment.
Picker at Paul's Warehouse
June 1, 2015 - August 1, 2017Picker responsible for efficient stock handling and order fulfillment.
Founder at Shen Baked
September 1, 2020 - PresentLaunched a baking venture, managing product development, production, and customer engagement.
Sales Assistant at Paul's Warehouse
June 1, 2015 - August 1, 2017Supported store operations, customer service, and sales; maintained inventory and contributed to daily tasks.
Picker/Packer at Avon Brookvale
March 1, 2018 - May 1, 2018Picked and packed customer orders; ensured accuracy and timely dispatch.
Process Worker at D&D Technologies
July 1, 2018 - February 1, 2022Performed processing tasks; supported production workflows and quality checks.
Education
Bachelor of Communication Design at Billy Blue College of Design
January 11, 2030 - January 3, 2026Bachelor of Communication Design at Billy Blue College of Design, Sydney
February 1, 2022 - May 1, 2025Bachelor of Communication Design at Billy Blue College of Design
February 1, 2022 - May 1, 2025Bachelor of Communication Design at Billy Blue College of Design
February 1, 2022 - May 2, 2025Bachelor of Communication Design at Billy Blue College of Design
February 1, 2022 - May 1, 2025Bachelor of Communication Design at Billy Blue College of Design
February 1, 2022 - May 1, 2025Qualifications
Industry Experience
Retail, Manufacturing, Professional Services, Media & Entertainment, Education, Other
NO.195 was created as a candle brand to reconnect people with memories, travel experiences, and a sense of self through scent and storytelling. The brief was to develop an identity and packaging design that felt nostalgic, refined, and purposeful. Each candle represents one of the 195 countries in the world, with designs capturing the emotional essence of place. Inspired by “leave no trace” travel principles, the packaging uses recyclable and compostable materials, with vessels and boxes designed for reuse, extending the product’s lifecycle and reinforcing the candle as a keepsake.
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