Hi there! I’m Ayomikun Akinlosose, a growth marketing professional with 5+ years of experience across growth marketing, product marketing, and performance marketing. I specialize in developing and executing multi-channel campaigns, driving activation, retention and measurable business growth across paid media, lifecycle, and onboarding experiences. I love collaborating with product, growth, data and design teams to craft data-driven strategies and creative that resonate with customers. In my next role, I’m seeking development and progression, leadership opportunities, and meaningful work in innovative organizations that celebrate experimentation and cross-functional collaboration.

Ayomikun Akinlosose

Hi there! I’m Ayomikun Akinlosose, a growth marketing professional with 5+ years of experience across growth marketing, product marketing, and performance marketing. I specialize in developing and executing multi-channel campaigns, driving activation, retention and measurable business growth across paid media, lifecycle, and onboarding experiences. I love collaborating with product, growth, data and design teams to craft data-driven strategies and creative that resonate with customers. In my next role, I’m seeking development and progression, leadership opportunities, and meaningful work in innovative organizations that celebrate experimentation and cross-functional collaboration.

Available to hire

Hi there! I’m Ayomikun Akinlosose, a growth marketing professional with 5+ years of experience across growth marketing, product marketing, and performance marketing. I specialize in developing and executing multi-channel campaigns, driving activation, retention and measurable business growth across paid media, lifecycle, and onboarding experiences. I love collaborating with product, growth, data and design teams to craft data-driven strategies and creative that resonate with customers.

In my next role, I’m seeking development and progression, leadership opportunities, and meaningful work in innovative organizations that celebrate experimentation and cross-functional collaboration.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Work Experience

Head of Product Marketing at Backdrop
April 1, 2023 - September 10, 2025
Managed multi-channel campaigns from creative ideation to go-to-market, led influencer partnerships across major cities, redesigned onboarding journeys, and built lifecycle campaigns; aligned product, growth, data and design to drive onboarding activation and retention.
Senior Growth Marketing Specialist at Kuda
July 1, 2023 - Present
Directed integrated marketing campaigns across paid media and lifecycle channels, optimized marketing spend, and led brand awareness, engagement and conversions. Developed product analytics and measurement frameworks, drove onboarding improvements, and reduced CPA while delivering 100k+ monthly budget management; launched 30+ days onboarding journey enhancements and 15 new creative strategies resulting in 100+ ad concepts in 3 months.
Digital Marketing Manager at TBWA Concept
February 1, 2022 - September 10, 2025
Developed cross-channel marketing strategies in collaboration with brand teams, supported GTM executions, and launched influencer-driven campaigns across multiple markets; built dashboards and tracked performance to optimize spend and growth.
Digital Marketing Manager at Makrova
July 1, 2021 - September 10, 2025
Led the brand and digital marketing calendar, drove engagement and growth through targeted campaigns, and partnered with design and content teams to scale online activations; coordinated multi-market campaigns across key cities.

Education

Bachelor’s Degree - First Class Honours at University of Ibadan
January 1, 2015 - January 1, 2019

Qualifications

Inbound Marketing
January 1, 2021 - September 10, 2025
Email Marketing
January 1, 2021 - September 10, 2025
Transmedia Storytelling
January 1, 2021 - September 10, 2025

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Professional Services, Other