Karl Morfett

As an outsourced Marketer for agency clients, I directed teams of staff and contractors to execute integrated marketing campaigns for leading brands like Athena and Clearlite Bathrooms. My responsibilities spanned the full marketing lifecycle, including budget management, workflow design, brand strategy, email marketing, and social media content. I leveraged Perplexity AI for audits, insights, and copy, and provided specialised services to other clients, such as marketing automation for Pukeko Rental Managers and SEO optimisation for Teamturf.

As a marketing specialist, I delivered comprehensive digital marketing solutions for a diverse client portfolio, including GAS Petrol Stations and Ultimate Flooring Solutions. I translated client goals into actionable strategies, managing everything from strategy to paid advertising (Google & Facebook Ads) and social media to web design and advanced creative production like 3D and video. By leveraging continuous performance analysis and AI-driven insights, I ensured every campaign produced measurable results.

Responsibilities: Digital marketing execution & strategy, managing marketing spend, automated workflows, marketing funnels, collateral, landing pages and web resources.