I am a modern marketer blending strategy, design, and data to create impactful campaigns. My experience spans various sectors, and I thrive on helping brands navigate the digital landscape with innovative solutions.

Karl Morfett

I am a modern marketer blending strategy, design, and data to create impactful campaigns. My experience spans various sectors, and I thrive on helping brands navigate the digital landscape with innovative solutions.

Available to hire

I am a modern marketer blending strategy, design, and data to create impactful campaigns. My experience spans various sectors, and I thrive on helping brands navigate the digital landscape with innovative solutions.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Marketing Contractor at Marketing Minds
July 1, 2025 - October 12, 2025
As an outsourced Marketer for agency clients, I directed teams of staff and contractors to execute integrated marketing campaigns for leading brands like Athena and Clearlite Bathrooms. My responsibilities spanned the full marketing lifecycle, including budget management, workflow design, brand strategy, email marketing, and social media content. I leveraged Perplexity AI for audits, insights, and copy, and provided specialised services to other clients, such as marketing automation for Pukeko Rental Managers and SEO optimisation for Teamturf.
Marketer / Contractor (Self Employed) at Terra Nova Digital
October 1, 2020 - Present
As a marketing specialist, I delivered comprehensive digital marketing solutions for a diverse client portfolio, including GAS Petrol Stations and Ultimate Flooring Solutions. I translated client goals into actionable strategies, managing everything from strategy to paid advertising (Google & Facebook Ads) and social media to web design and advanced creative production like 3D and video. By leveraging continuous performance analysis and AI-driven insights, I ensured every campaign produced measurable results.
Owner Marketing Manager at smartAR
January 1, 2019 - October 12, 2025
Responsibilities: Digital marketing execution & strategy, managing marketing spend, automated workflows, marketing funnels, collateral, landing pages and web resources.
Recruitment & Social Media Manager at Online Republic
January 1, 2012 - October 12, 2025
Social media management and strategy, advertising, client training, content creation, website responsibilities; internal recruitment for the Auckland office.
Recruitment Consultant / Account Manager at Big Splash Ltd
January 1, 2007 - October 12, 2025
Client Management, Advert production; copywriting; account management.
Account Executive at Air New Zealand
January 1, 2005 - October 12, 2025
Salesforce (SME) account management; Hilton Hotel Auckland; receptionist

Education

Graduate Diploma in Creative Technologies at Media Design School
January 1, 2023 - January 1, 2023
Advanced Prompt Engineering Techniques at LinkedIn / Online
January 1, 2023 - January 1, 2023
Generative AI for Digital Marketers at LinkedIn / Online
January 1, 2023 - January 1, 2023
Using AI Imagery for Illustration and Design at LinkedIn / Online
January 1, 2023 - January 1, 2023
Advanced Diploma in Tourism / Marketing at AIS / Auckland
January 1, 1999 - January 1, 1999
HubSpot – Inbound Certification at HubSpot / Online
January 1, 2018 - October 12, 2025
Google AdWords Certification at Online
January 1, 2020 - October 12, 2025
Graduate Diploma in Creative Technologies at Media Design School
January 1, 2023 - December 31, 2023
Advanced Diploma in Tourism / Marketing at AIS
January 1, 1999 - December 31, 1999
Digital Marketing Fundamentals at Online
January 11, 2030 - October 12, 2025
Digital Marketing Fundamentals at Online
January 11, 2030 - October 12, 2025
Graduate Diploma in Digital Marketing at LinkedIn / Online
January 1, 2023 - December 31, 2023
Graduate Diploma in Creative Technologies at Media Design School
January 1, 2023 - January 1, 2023
Advanced Prompt Engineering Techniques at LinkedIn / Online
January 1, 2023 - January 1, 2023
Generative AI for Digital Marketers at LinkedIn / Online
January 1, 2023 - January 1, 2023
Using AI Imagery for Illustration and Design at LinkedIn / Online
January 1, 2023 - January 1, 2023
Inbound Certification at HubSpot
January 1, 2018 - January 1, 2018
Advanced Diploma in Tourism / Marketing AIS at AIS
January 1, 1999 - January 1, 1999
Graduate Diploma in Creative Technologies at Media Design School
January 1, 2023 - January 1, 2023
Advanced Prompt Engineering Techniques at LinkedIn / Online
January 1, 2023 - January 1, 2023
Generative AI for Digital Marketers at LinkedIn / Online
January 1, 2023 - January 1, 2023
Using AI Imagery for Illustration and Design at LinkedIn / Online
January 1, 2023 - January 1, 2023
Graduate Diploma Creative Technologies at Media Design School
January 1, 2023 - December 7, 2025
Advanced Prompt Engineering Techniques at LinkedIn / Online
January 1, 2023 - December 7, 2025
Generative AI for Digital Marketers at LinkedIn / Online
January 1, 2023 - December 7, 2025
Using AI Imagery for Illustration and Design at LinkedIn / Online
January 1, 2023 - December 7, 2025
Advanced Diploma in Tourism / Marketing at AIS
January 1, 1999 - December 7, 2025
HubSpot Inbound Certification at HubSpot
January 1, 2018 - December 7, 2025
Graduate Diploma - Creative Technologies at LinkedIn
January 1, 2020 - January 1, 2024
Google AdWords Certified at Online
January 1, 2020 - January 1, 2020
Microsoft Dynamics 365 at Online
January 1, 2019 - January 1, 2019
HubSpot – Inbound Certification at Online
January 1, 2020 - January 1, 2020
Advanced Diploma in Tourism Marketing at Auckland
January 1, 1999 - January 1, 1999
Graduate Diploma - Creative Technologies at LinkedIn
January 1, 2020 - January 1, 2024
Advanced Diploma in Tourism / Marketing at AIS
January 1, 1999 - December 31, 1999
Digital Marketing Fundamentals at Authority Architecture
January 1, 2017 - December 31, 2017

Qualifications

HubSpot – Inbound Certification
January 1, 2018 - October 12, 2025
Google Ads Certification
January 1, 2020 - October 12, 2025
Google AdWords Certification
January 1, 2020 - October 12, 2025
HubSpot Inbound Certification
January 1, 2017 - October 12, 2025
Digital Marketing Fundamentals
January 11, 2030 - October 12, 2025
Digital Marketing Fundamentals
January 11, 2030 - October 12, 2025
Inbound Certification
January 1, 2018 - October 12, 2025
Digital Marketing Fundamentals
January 11, 2030 - October 12, 2025
Graduate Diploma in Creative Technologies
January 1, 2023 - January 1, 2023
Advanced Prompt Engineering Techniques
January 1, 2023 - January 1, 2023
Generative AI for Digital Marketers
January 1, 2023 - January 1, 2023
Using AI Imagery for Illustration and Design
January 1, 2023 - January 1, 2023
Advanced Diploma in Tourism / Marketing AIS
January 1, 1999 - January 1, 1999
Google Ads Certified
January 1, 2020 - November 9, 2025
HubSpot Inbound Certification
January 1, 2017 - November 9, 2025
HubSpot Inbound Certification
January 1, 2018 - December 7, 2025
Google AdWords Certified
January 1, 2020 - January 1, 2020
Microsoft Dynamics 365
January 1, 2019 - January 1, 2019
HubSpot – Inbound Certification
January 1, 2020 - January 1, 2020
Google Adwords Certified
January 1, 2020 - February 14, 2026
HubSpot Inbound Certification
January 1, 2020 - February 14, 2026
Microsoft Dynamics 365
January 1, 2019 - February 14, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Retail, Non-Profit Organization