Available to hire
As a results-focused marketer and visual designer with over 15 years’ experience delivering high-impact campaigns across digital, brand, and performance channels, I combine creative strategy with analytics to craft compelling visual assets and conversion-driven campaigns.
Skilled at turning data into insights—and insights into action—I’ve helped brands grow traffic, improve ROI, and increase engagement across email, social, and paid media. Known for being highly adaptive, insight-led, and execution-strong. My mission is to turn marketing into a measurable growth engine—powered by creativity, backed by data.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Contractor at Marketing Minds
July 1, 2025 - October 12, 2025Outsourced marketer directing teams of staff and contractors to execute integrated marketing campaigns for agency clients (e.g., Athena and Clearlite Bathrooms). Managed budgets and workflow design, brand strategy, email marketing, and social media content. Leveraged AI tools (Perplexity AI) for audits, insights, and copy; provided specialized services including marketing automation and SEO optimization for clients such as Pukeko Rental Managers and Teamturf.
Marketing Specialist at Terra Nova Digital
October 1, 2020 - PresentDelivered comprehensive digital marketing solutions for a diverse client portfolio. Translated client goals into actionable strategies, managing strategy to paid advertising (Google & Facebook Ads), social media, web design, and advanced creative production (3D, video). Used AI-driven insights for continuous performance optimization.
Owner / Marketing Manager at smartAR
January 1, 2019 - October 12, 2025Led marketing strategy and campaigns; managed marketing automation across email, print and digital channels; improved lead conversions; implemented a marketing campaign structure and strategy based on "The Machine" by Justin Roff-Marsh.
Recruitment & Social Media Manager at Online Republic
January 1, 2012 - October 12, 2025Social media management and strategy, advertising, client training, content creation, website management.
Marketing & Digital Campaigns Manager at ChildFund NZ
February 1, 2020 - October 12, 2025Digital marketing execution & strategy; managing marketing spend; automated workflows; marketing funnels; collateral; landing pages and web resources.
Recruitment Consultant / Account Manager at Big Splash Ltd
January 1, 2007 - October 12, 2025Client management, advertising production, copywriting, and account management for recruitment advertising.
Marketing / Generalist at Online Republic
January 1, 2011 - October 12, 2025Marketing roles including campaigns, recruitment marketing, and digital initiatives across Melbourne.
Marketing Contractor at Marketing Minds
July 1, 2025 - October 12, 2025 outsourced marketer directing teams to execute integrated campaigns for brands such as Athena and Clearlite Bathrooms; responsibilities included budget management, workflow design, brand strategy, email marketing and social media content; leveraged AI for audits, insights and copy; provided marketing automation and SEO services to clients.
Marketing Contractor at Terra Nova Digital
October 1, 2020 - PresentDelivered comprehensive digital marketing solutions for a diverse client portfolio, including GAS Petrol Stations and Ultimate Flooring Solutions; translated goals into actionable strategies, managed strategy, paid ads (Google & Facebook), social media, web design and advanced creative production (3D & video); used performance analysis and AI insights to optimize campaigns.
Owner Marketing Manager at smartAR
December 31, 2019 - October 12, 2025Led digital marketing strategy and execution; managed spend, automated workflows and marketing funnels; produced collateral, landing pages and web resources; provided staff training in social media, EDMs, email marketing, Google Ads; handled reporting and PPC campaigns.
Recruitment & Social Media Manager at Online Republic
December 31, 2012 - October 12, 2025Managed social media campaigns for clients, wrote newsletters, performed XML/API integrations, and handled internal recruitment for the Auckland office.
Marketing Manager at ChildFund NZ
December 31, 2020 - October 12, 2025Implemented marketing automation journeys; reduced arrears payments by 50%; increased website conversions by 143% for Gifts that Grow campaign (+$70K) year-over-year.
Recruitment Consultant at Big Splash Ltd
December 31, 2007 - October 12, 2025Client management, ad production, copywriting and account management across recruitment campaigns.
Account Executive (SME) at Air New Zealand (Salesforce)
December 31, 2005 - October 12, 2025Account management and sales support for SME clients; worked with Salesforce CRM and related processes.
Recruitment Consultant at Online Republic
December 31, 2011 - October 12, 2025Based in Melbourne; cold calling, interviewing and testing candidates; sourcing leads and managing recruitment processes.
Manager - Tours at Beverley Underwood
December 31, 2009 - October 12, 2025Sourced tour product inventory, negotiated supplier commissions/contracts, collaborated on advertising/marketing initiatives and facilitated reservations.
Marketing Contractor at Marketing Minds
July 1, 2025 - October 12, 2025As an outsourced Marketer for agency clients, I directed teams of staff and contractors to execute integrated marketing campaigns for leading brands like Athena and Clearlite Bathrooms. My responsibilities spanned the full marketing lifecycle, including budget management, workflow design, brand strategy, email marketing, and social media content. I leveraged Perplexity AI for audits, insights, and copy, and provided specialised services to other clients, such as marketing automation for Pukeko Rental Managers and SEO optimisation for Teamturf.
Marketer / Contractor (Self Employed) at Terra Nova Digital
October 1, 2020 - PresentAs a marketing specialist, I delivered comprehensive digital marketing solutions for a diverse client portfolio, including GAS Petrol Stations and Ultimate Flooring Solutions. I translated client goals into actionable strategies, managing everything from strategy to paid advertising (Google & Facebook Ads) and social media to web design and advanced creative production like 3D and video. By leveraging continuous performance analysis and AI-driven insights, I ensured every campaign produced measurable results.
Owner Marketing Manager at smartAR
January 1, 2019 - October 12, 2025Responsibilities: Digital marketing execution & strategy, managing marketing spend, automated workflows, marketing funnels, collateral, landing pages and web resources.
Recruitment & Social Media Manager at Online Republic
January 1, 2012 - October 12, 2025Social media management and strategy, advertising, client training, content creation, website responsibilities; internal recruitment for the Auckland office.
Recruitment Consultant / Account Manager at Big Splash Ltd
January 1, 2007 - October 12, 2025Client Management, Advert production; copywriting; account management.
Account Executive at Air New Zealand
January 1, 2005 - October 12, 2025Salesforce (SME) account management; Hilton Hotel Auckland; receptionist
Document Creation & Templates at Microsoft
January 1, 2019 - October 12, 2025XML/API integrations; internal recruitment for the Auckland office; advertising and marketing collateral creation
Marketing & Automation Specialist at ChildFund NZ
January 1, 2020 - October 12, 2025Reduced arrears payments by 50% through marketing automation. Increased website conversions by 143% for the Gifts that Grow campaign; implemented marketing automation journeys.
Marketing Contractor at Marketing Minds
July 1, 2025 - July 1, 2025Outsourced marketer directing teams of staff and contractors to execute integrated marketing campaigns for leading brands (e.g., Athena, Clearlite Bathrooms); managed budget, workflow design, brand strategy, email marketing, and social media content; leveraged AI audits/insights/copy and provided marketing automation and SEO services for clients such as Pukeko Rental Managers and Teamturf.
Marketer / Contractor at Terra Nova Digital
October 1, 2020 - November 9, 2025Delivered comprehensive digital marketing solutions for a diverse client portfolio (e.g., GAS Petrol Stations, Ultimate Flooring Solutions); translated client goals into actionable strategies, managed strategy, paid advertising (Google & Facebook Ads), social media, web design, and advanced creative production (3D & video); used AI-driven insights for performance optimization.
Owner Marketing Manager at smartAR
January 1, 2019 - January 1, 2019Led marketing strategy and execution; managed budgets, workflows, CRM, reporting, and staff; prepared collateral (InDesign/Photoshop) and other marketing resources; oversaw training, landing pages, and integrated campaigns across email, print, and digital channels.
Education
Graduate Diploma in Creative Technologies at Media Design School
January 1, 2023 - January 1, 2023Advanced Prompt Engineering Techniques at LinkedIn / Online
January 1, 2023 - January 1, 2023Generative AI for Digital Marketers at LinkedIn / Online
January 1, 2023 - January 1, 2023Using AI Imagery for Illustration and Design at LinkedIn / Online
January 1, 2023 - January 1, 2023Advanced Diploma in Tourism / Marketing at AIS / Auckland
January 1, 1999 - January 1, 1999HubSpot – Inbound Certification at HubSpot / Online
January 1, 2018 - October 12, 2025Google AdWords Certification at Online
January 1, 2020 - October 12, 2025Graduate Diploma in Creative Technologies at Media Design School
January 1, 2023 - December 31, 2023Advanced Diploma in Tourism / Marketing at AIS
January 1, 1999 - December 31, 1999Digital Marketing Fundamentals at Online
January 11, 2030 - October 12, 2025Digital Marketing Fundamentals at Online
January 11, 2030 - October 12, 2025Graduate Diploma in Digital Marketing at LinkedIn / Online
January 1, 2023 - December 31, 2023Graduate Diploma in Creative Technologies at Media Design School
January 1, 2023 - January 1, 2023Advanced Prompt Engineering Techniques at LinkedIn / Online
January 1, 2023 - January 1, 2023Generative AI for Digital Marketers at LinkedIn / Online
January 1, 2023 - January 1, 2023Using AI Imagery for Illustration and Design at LinkedIn / Online
January 1, 2023 - January 1, 2023Inbound Certification at HubSpot
January 1, 2018 - January 1, 2018Advanced Diploma in Tourism / Marketing AIS at AIS
January 1, 1999 - January 1, 1999Graduate Diploma in Creative Technologies at Media Design School
January 1, 2023 - January 1, 2023Advanced Prompt Engineering Techniques at LinkedIn / Online
January 1, 2023 - January 1, 2023Generative AI for Digital Marketers at LinkedIn / Online
January 1, 2023 - January 1, 2023Using AI Imagery for Illustration and Design at LinkedIn / Online
January 1, 2023 - January 1, 2023Qualifications
HubSpot – Inbound Certification
January 1, 2018 - October 12, 2025Google Ads Certification
January 1, 2020 - October 12, 2025Google AdWords Certification
January 1, 2020 - October 12, 2025HubSpot Inbound Certification
January 1, 2017 - October 12, 2025Digital Marketing Fundamentals
January 11, 2030 - October 12, 2025Digital Marketing Fundamentals
January 11, 2030 - October 12, 2025Inbound Certification
January 1, 2018 - October 12, 2025Digital Marketing Fundamentals
January 11, 2030 - October 12, 2025Graduate Diploma in Creative Technologies
January 1, 2023 - January 1, 2023Advanced Prompt Engineering Techniques
January 1, 2023 - January 1, 2023Generative AI for Digital Marketers
January 1, 2023 - January 1, 2023Using AI Imagery for Illustration and Design
January 1, 2023 - January 1, 2023Advanced Diploma in Tourism / Marketing AIS
January 1, 1999 - January 1, 1999Google Ads Certified
January 1, 2020 - November 9, 2025HubSpot Inbound Certification
January 1, 2017 - November 9, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Retail, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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