I’m a creative, versatile designer with 10+ years’ experience across government, commercial, and education sectors. I’m skilled in branding, graphic design, video, and motion, with a proven ability to develop and deliver creative strategy, manage brand identity, and produce engaging design across digital and print. I’ve been recognised nationally and internationally for innovative design work. I hold both New Zealand and British citizenship. I thrive in cross-functional teams, mentoring junior designers, and delivering user-centred design. I’ve led design initiatives for national government brands and multi-channel campaigns, established and managed digital asset systems, and collaborated with leadership, change, partnerships, events, and social media teams to deliver impactful outcomes across both government and education sectors.…

Eleanor Beeden

I’m a creative, versatile designer with 10+ years’ experience across government, commercial, and education sectors. I’m skilled in branding, graphic design, video, and motion, with a proven ability to develop and deliver creative strategy, manage brand identity, and produce engaging design across digital and print. I’ve been recognised nationally and internationally for innovative design work. I hold both New Zealand and British citizenship. I thrive in cross-functional teams, mentoring junior designers, and delivering user-centred design. I’ve led design initiatives for national government brands and multi-channel campaigns, established and managed digital asset systems, and collaborated with leadership, change, partnerships, events, and social media teams to deliver impactful outcomes across both government and education sectors.…

Available to hire

I’m a creative, versatile designer with 10+ years’ experience across government, commercial, and education sectors. I’m skilled in branding, graphic design, video, and motion, with a proven ability to develop and deliver creative strategy, manage brand identity, and produce engaging design across digital and print. I’ve been recognised nationally and internationally for innovative design work. I hold both New Zealand and British citizenship.

I thrive in cross-functional teams, mentoring junior designers, and delivering user-centred design. I’ve led design initiatives for national government brands and multi-channel campaigns, established and managed digital asset systems, and collaborated with leadership, change, partnerships, events, and social media teams to deliver impactful outcomes across both government and education sectors.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Designer at Unite Against COVID-19, Department of the Prime Minister and Cabinet, NZ
September 24, 2025 - Present
Senior Brand & Channels Advisor/Designer at Firearms Safety Authority, NZ
May 1, 2023 - May 23, 2025
· Establishment and application of a Creative Strategy for national government department brand evolution and rollout · Establishment and management of a Digital Asset Management system and its integration across the business · Collaborative structuring and design of Communications Framework · Strategic planning and delivery of Design and Social Media processes · Creating pitch presentations, communications dashboards, and marketing materials to support a variety of stakeholders · Illustrative work for icon and graphics creation · Creative work with Leadership, Change, Partnerships, Events and Social Media teams
Graphic Designer at Clario, USA
August 1, 2022 - November 18, 2022
· Creation and ownership of Creative Strategy for Social Media channels · Creative work with Events and Social Media departments · Video creation and editing, including motion graphic work · Creating pitch presentations and marketing materials · Illustrative work for icon creation · Working remotely for an international team, collaborating with other designers, copywriter, and project managers. Due to company restructuring, my role was made redundant.
Graphic Designer at ConsultMyApp
July 1, 2019 - November 13, 2020
· Sole internal design responsibility · Project management of creative work across ASO, CRM and Sales & Growth departments · Brand guardianship · Internal process creation and implementation · Writing creative briefs and advertising copy for commercial clients · Production of static ads, app store screenshots, email assets and in-app images for commercial clients · Production of animated gif and video adverts for commercial clients · Creating pitch presentations and marketing materials · Website content maintenance
Content Producer and Designer at Tertiary Education Commission NZ
July 4, 2016 - April 12, 2019
· Sole internal design responsibility working with external design agencies · Graphic design and layout of brochures, workbooks, flyers and other branded resources · Brand guardianship · Image sourcing and rights clearance · Digital assets management · Image retouching · Video sourcing, rights clearance, editing and production including motion graphics · Technical editor for video content · Training provider for video producers · Contributing to a collaborative working environment between Online Content, Marketing and Resource teams
Teaching Fellow and Tutor at Victoria University of Wellington NZ
February 28, 2011 - February 29, 2016
Taught, wrote, and administrated a wide range of design and architecture papers for first- to fourth-year courses.

Education

Bachelor of Design at Victoria University of Wellington
March 3, 2008 - March 12, 2010
Master of Design (Digital Media) at Victoria University of Wellington NZ
March 1, 2014 - March 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Education, Professional Services, Healthcare
    Make Summer Unstoppable Campaign
    New Zealand's Unite Against COVID-19 Summer campaign - Make ____ Unstoppable custom social media and posters for events and audience groups graphicdesigner…
    New Zealand National COVID-19 Response
    I worked as the Senior Designer for NZ's Unite Against COVID-19. This example shows a public resource updating which stage in vaccine rollout the country was at. graphicdesigner branding designer…
    Staff Newsletter
    Internal staff newsletter, interactive pdf output graphicdesigner branding designer…
    Food Truck Site
    One-Page low admin site for a small food truck business. forkandnoise.nz branding webdesigner designer…
    Social Media Tiles
    In-House design for a government department of New Zealand. Firearms Safety social media images. graphicdesigner branding designer…
    Deer hunting season safety campaign
    In-House design for a government department of New Zealand. Firearms Safety campaign for deer hunting season, printed in national magazines. graphicdesigner branding designer…