Hi, I’m Greg Armstrong. I’m a senior game designer and live operations coordinator with extensive experience optimizing free-to-play mobile game economies and driving sustainable revenue growth. I collaborate with product, development, and executive stakeholders to deliver engaging gaming experiences that consistently exceed performance benchmarks. I specialize in cross-functional leadership, monetization strategy, data-driven feature development, and end-to-end game design that balances player enjoyment with business goals. I’ve driven successful live-ops programs across AAA and casual studios, shaping complex virtual economies, event design, and long-term product roadmaps. I’m passionate about building player-centric systems, iterative prototyping, and delivering innovative experiences across multiple platforms while maintaining regulatory and partner requirements.

Greg Armstrong

Hi, I’m Greg Armstrong. I’m a senior game designer and live operations coordinator with extensive experience optimizing free-to-play mobile game economies and driving sustainable revenue growth. I collaborate with product, development, and executive stakeholders to deliver engaging gaming experiences that consistently exceed performance benchmarks. I specialize in cross-functional leadership, monetization strategy, data-driven feature development, and end-to-end game design that balances player enjoyment with business goals. I’ve driven successful live-ops programs across AAA and casual studios, shaping complex virtual economies, event design, and long-term product roadmaps. I’m passionate about building player-centric systems, iterative prototyping, and delivering innovative experiences across multiple platforms while maintaining regulatory and partner requirements.

Available to hire

Hi, I’m Greg Armstrong. I’m a senior game designer and live operations coordinator with extensive experience optimizing free-to-play mobile game economies and driving sustainable revenue growth. I collaborate with product, development, and executive stakeholders to deliver engaging gaming experiences that consistently exceed performance benchmarks. I specialize in cross-functional leadership, monetization strategy, data-driven feature development, and end-to-end game design that balances player enjoyment with business goals.

I’ve driven successful live-ops programs across AAA and casual studios, shaping complex virtual economies, event design, and long-term product roadmaps. I’m passionate about building player-centric systems, iterative prototyping, and delivering innovative experiences across multiple platforms while maintaining regulatory and partner requirements.

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Language

English
Fluent

Work Experience

Live Operations Designer at Cad Daddy Games
January 1, 2020 - Present
Live Operations Designer – NBA 2K Mobile orchestrated monetization strategy across three digital storefronts, establishing pricing frameworks and content distribution hierarchies. Authored extensive game design documents translating business objectives into engaging gameplay mechanics. Conducted UX mockups, mathematical modeling, deployment timelines, and rapid prototyping. Collaborated with product, development, and corporate stakeholders to ensure regulatory compliance with NBA, 2K, and Players Union requirements. Crafted high-impact promotional campaigns synchronized with professional basketball schedules to boost retention and monetization.
Senior Game Designer at Mobile Ware
January 1, 2020 - September 16, 2025
Senior Game Designer – Vegas BLVD Slots | Monopoly Solitaire Architected virtual economy systems governing coin pricing, reward distribution, and free-to-resource allocation across slot-based meta games. Spearheaded rapid ideation processes through iterative prototyping and concept refinement. Led long-term maintenance planning and cross-functional collaboration with production, art, and engineering to sustain product quality and profitability.
Live Operations Game Designer at Play Studios
January 1, 2018 - September 16, 2025
Live Operations Game Designer – myVEGAS Slots, myKONAMI Slots. Led engaging limited-time events deployed weekly featuring unique game modes, progression systems, and monetization opportunities. Designed event economies and player progression arcs to maximize engagement and revenue while maintaining a strong user experience.
Game Designer at Naked Sky Entertainment
January 1, 2015 - September 16, 2025
Game Designer – Scrap Force | Max Axe. Architected progressive advancement systems establishing sustainable coin economies and reward structures. Spearheaded rapid ideation and prototyping, QA cycles, and focus-group coordination. Led testing processes to maintain production quality and optimal UX.

Education

Master of Science in Interactive Entertainment Design & Production at University of Central Florida, Orlando, FL
January 11, 2030 - September 16, 2025
Bachelor of Arts in Art & Visual Technology at George Mason University, Fairfax, VA
August 9, 2004 - December 12, 2008
Master of Science in Interactive Entertainment Design & Production at University of Central Florida
January 11, 2030 - September 16, 2025
Bachelor of Arts in Art & Visual Technology at George Mason University
January 11, 2030 - September 16, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services