I am a dynamic Brand Manager and Digital Marketer with over 5 years of hands-on experience building, managing, and elevating brands across diverse industries. I excel at developing strategic brand frameworks, executing multi-channel campaigns, and leading cross-functional teams to deliver consistent brand experiences. I blend creative brand positioning with data-driven digital marketing to boost visibility and customer loyalty, aligning brand identity with business goals. I thrive on turning insights into action and scaling brand impact across subsidiaries and campaigns.

Siyaka Fatimat Oyiza

I am a dynamic Brand Manager and Digital Marketer with over 5 years of hands-on experience building, managing, and elevating brands across diverse industries. I excel at developing strategic brand frameworks, executing multi-channel campaigns, and leading cross-functional teams to deliver consistent brand experiences. I blend creative brand positioning with data-driven digital marketing to boost visibility and customer loyalty, aligning brand identity with business goals. I thrive on turning insights into action and scaling brand impact across subsidiaries and campaigns.

Available to hire

I am a dynamic Brand Manager and Digital Marketer with over 5 years of hands-on experience building, managing, and elevating brands across diverse industries. I excel at developing strategic brand frameworks, executing multi-channel campaigns, and leading cross-functional teams to deliver consistent brand experiences.

I blend creative brand positioning with data-driven digital marketing to boost visibility and customer loyalty, aligning brand identity with business goals. I thrive on turning insights into action and scaling brand impact across subsidiaries and campaigns.

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Language

English
Fluent
Yoruba
Advanced

Work Experience

Brand Management Lead at LIOZIO Companies
January 1, 2023 - Present
Led brand positioning, messaging, and market visibility across all LIOZIO subsidiaries (Real Estate, Farms, Car Care, etc.). Developed comprehensive brand frameworks for all sectors to align with company goals and values. Launched and managed "Faces of LIOZIO" and "Impact Spotlight" campaigns to boost internal culture and external brand perception. Oversaw social media strategy, influencer partnerships, and podcast/blog content distribution, expanding brand reach. Collaborated with design and digital teams to ensure visual and verbal consistency; conducted training on brand principles; directed market research and competitor analyses to refine positioning and engagement strategies.
Digital Marketer at The Hit E-sport Entertainment Company
January 1, 2023 - September 16, 2025
Managed email campaigns to boost esports tournament engagement; led influencer marketing initiatives to amplify reach and participation; executed high-performing Facebook Ads, increasing views and followers; researched and pitched to potential investors to bolster brand credibility and funding.
Digital Marketing Manager at Bright Technologies ISP
January 1, 2022 - September 16, 2025
Led website overhaul and UX redesign, boosting conversions by 15%; created and managed PPC, email, and content campaigns with measurable ROI; reduced Customer Acquisition Cost by 20% through targeted digital strategies; produced analytics reports to optimize campaigns.
Digital Marketing Executive / Social Media Manager at Baba Erin Osun Herbal Company
January 1, 2021 - September 16, 2025
Increased online sales by 20% through targeted social media and Google campaigns; implemented SEO strategies growing organic traffic by 30%; ran email marketing efforts resulting in 25% subscriber growth; engaged influencers to amplify brand awareness.
Brand Management Lead at LIOZIO Companies
January 1, 2023 - Present
Led brand positioning, messaging, and market visibility across all LIOZIO subsidiaries (Real Estate, Farms, Car Care, etc.). Developed comprehensive brand frameworks for all business sectors to align with company goals and values. Launched and managed 'Faces of LIOZIO' and 'Impact Spotlight' campaigns to boost internal culture and external brand perception. Oversaw social media strategy, influencer partnerships, and podcast/blog content distribution, improving brand reach. Collaborated with design and digital teams to ensure visual and verbal consistency across campaigns and platforms. Directed market research and competitor analysis to inform brand positioning and customer engagement strategies.
Digital Marketer at The Hit E-sport Entertainment Company
January 1, 2023 - September 16, 2025
Managed email campaigns, increasing engagement for esports tournaments. Led influencer marketing initiatives that amplified reach and participation. Executed high-performing Facebook Ads leading to increased YouTube views and brand followers. Researched and pitched to potential investors, aiding in brand credibility and funding.
Digital Marketing Manager at Bright Technologies ISP
January 1, 2022 - September 16, 2025
Led website overhaul and UX redesign, boosting conversions by 15%. Created and managed PPC, email, and content campaigns with measurable ROI. Decreased Customer Acquisition Cost by 20% through targeted digital strategies. Delivered reports and insights using analytics tools for campaign optimization.
Digital Marketing Executive / Social Media Manager at Baba Erin Osun Herbal Company
January 1, 2021 - September 16, 2025
Increased online sales by 20% through targeted social media and Google campaigns. Implemented SEO strategies, growing organic traffic by 30%. Ran email marketing efforts resulting in 25% subscriber growth. Engaged influencers to amplify brand awareness and product adoption.
Brand Management Lead at LIOZIO Companies, Ibadan
January 1, 2023 - Present
Led brand positioning, messaging, and market visibility across all LIOZIO subsidiaries (Real Estate, Farms, Car Care, etc.). Developed comprehensive brand frameworks for all business sectors to align with company goals and values. Launched and managed 'Faces of LIOZIO' and 'Impact Spotlight' campaigns to boost internal culture and external brand perception. Oversaw social media strategy, influencer partnerships, and podcast/blog content distribution. Collaborated with design and digital teams to ensure visual and verbal consistency across campaigns and platforms. Conducted market research and competitor analysis to inform brand positioning and customer engagement strategies. Trained internal teams on brand principles and communication standards.
Digital Marketer at The Hit E-sport Entertainment Company, Abeokuta
January 1, 2023 - October 5, 2025
Managed email campaigns, increasing engagement for esports tournaments. Led influencer marketing initiatives that amplified reach and participation. Executed high-performing Facebook Ads leading to increased YouTube views and brand followers. Researched and pitched to potential investors, aiding in brand credibility and funding.
Digital Marketing Manager at Bright Technologies ISP, Abeokuta
January 1, 2022 - October 5, 2025
Led website overhaul and UX redesign, boosting conversions by 15%. Created and managed PPC, email, and content campaigns with measurable ROI. Decreased Customer Acquisition Cost by 20% through targeted digital strategies. Delivered reports and insights using analytics tools for campaign optimization.
Digital Marketing Executive / Social Media Manager at Baba Erin Osun Herbal Company, Ilorin
January 1, 2021 - October 5, 2025
Increased online sales by 20% through targeted social media and Google campaigns. Implemented SEO strategies, growing organic traffic by 30%. Ran email marketing efforts resulting in a 25% subscriber growth. Engaged influencers to amplify brand awareness and product adoption.
Brand Management Lead at LIOZIO Companies
January 1, 2023 - Present
Led brand positioning, messaging, and market visibility across all LIOZIO subsidiaries; developed comprehensive brand frameworks; launched 'Faces of LIOZIO' and 'Impact Spotlight' campaigns to boost internal culture and external brand perception; oversaw social media strategy, influencer partnerships, and podcast/blog content distribution to improve brand reach.
Digital Marketer at The Hit E-sport Entertainment Company
January 1, 2023 - October 5, 2025
Managed email campaigns, increasing engagement for esports tournaments; led influencer marketing initiatives; executed high-performing Facebook Ads leading to increased YouTube views and brand followers; researched and pitched to potential investors to aid brand credibility and funding.
Digital Marketing Manager at Bright Technologies ISP
January 1, 2022 - October 5, 2025
Led website overhaul and UX redesign, boosting conversions by 15%; created and managed PPC, email, and content campaigns with measurable ROI; decreased Customer Acquisition Cost by 20% through targeted digital strategies; delivered reports and insights using analytics tools for campaign optimization.
Digital Marketing Executive / Social Media Manager at Baba Erin Osun Herbal Company
January 1, 2021 - October 5, 2025
Increased online sales by 20% through targeted social media and Google campaigns; implemented SEO strategies, growing organic traffic by 30%; ran email marketing efforts resulting in a 25% subscriber growth; engaged influencers to amplify brand awareness and product adoption.

Education

Bachelor of Science (B.Sc.) at University of Ilorin
January 1, 2016 - January 1, 2021
Bachelor of Science (B.Sc.) at University of Ilorin, Ilorin, Kwara State
January 1, 2016 - January 1, 2021
Bachelor of Science (B.Sc.) at University of Ilorin, Ilorin Kwara State
January 1, 2016 - January 1, 2021
Bachelor of Science (B.Sc.) at University of Ilorin
January 1, 2016 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods, Agriculture & Mining, Manufacturing, Gaming