Ashley Mercedes Dominguez

Marketing Coordinator at Luks Concepts

Grew Instagram, Facebook, and TikTok audience by 2,000+ in 6 months, driving organic engagement across 5K+ followers. Designed custom graphics and edited videos (Canva, CapCut) to boost average engagement by 30%. Planned and executed content calendars and seasonal campaigns aligned with marketing goals, product drops, and event timelines. Analyzed platform insights (reach, engagement, growth rate) to optimize content performance and guide data-driven decisions. Conducted trend research and monitored algorithm shifts to identify viral opportunities and inform content strategy. Managed micro-influencer gifting campaigns, generating UGC and new customer acquisition. Proposed and tested new content formats (Reels vs carousels) that doubled engagement compared with static posts.

Marketing Manager at City to City Commercial Real Estate

Design and distribute marketing packages reaching 4,000–5,000 agents; weekly campaigns reach 10,000+ contacts. Collaborate with leadership to establish marketing plan that guides content strategy and strengthens the firm’s market presence. Coordinate company events (community initiatives, networking, holiday gatherings) to strengthen client relationships. Produced branded property materials using Canva and Publisher, ensuring polished and on-message presentations. Created segmented email campaigns that increased open rate by 18% and improved lead response times. Collaborated with brokers to identify content opportunities, turning market updates into posts that drive higher engagement. Co-led development of a new company website, improving functionality, design consistency, lead flow, and ongoing content updates. Maintained content updates to keep performance current.

Marketing Research Extern at Haleon

Conducted market research on Chap Stick's target audience and digital marketplace to identify opportunities for stronger brand connections. Analyzed competitor strategies in digital and social space to pinpoint gaps in content and consumer attention. Developed a social media strategy outlining content themes, posting cadence, and engagement tactics tailored to Chap Stick's audience. Produced 6+ pieces of original social content adopted for brand use. Collaborated with Haleon's marketing team and faculty advisor to present insights and ensure alignment.

Chi Omega Leadership Volunteer at Chi Omega Fraternity, Arizona State University

Participated and volunteered in philanthropic events for ASU's Greek community, contributing to over $100,000 raised for local charities. Recruited 1,000+ prospective members aligned with the organization's values and long-term vision.

Lead Marketing Intern / Recruiter at The Optimus Consultant Group

RAN Instagram, Facebook, and LinkedIn campaigns to increase brand visibility and engagement. Developed creative content using a variety of editing styles and campaign approaches, refining strategy based on performance and industry trends. Expanded responsibilities to Lead Recruiter within 3 months; managed end-to-end hiring pipelines from sourcing to presenting candidates, meeting aggressive timelines.

Marketing Coordinator at Luks Concepts

Grew Instagram, Facebook, and TikTok audience by 2,000+ in 6 months, driving organic engagement across 5K+ followers. Designed custom graphics and edited videos (Canva, CapCut) that boosted average engagement by 30%. Planned and executed content calendars and seasonal campaigns to align with broader marketing goals, product drops, and event timelines. Analyzed platform insights (reach, engagement, growth rate) to optimize content performance and guide data-driven decisions. Conducted trend research and monitored algorithm shifts to identify viral opportunities and inform content strategy. Managed micro-influencer gifting campaigns, generating consistent UGC and new customer acquisition. Proposed and tested new content formats (Reels vs. carousels) that doubled engagement compared to static posts.

Marketing Manager at City to City Commercial Real Estate

Designed and distributed marketing packs reaching 4,000–5,000 agents; weekly campaigns reach 10,000+ contacts. Collaborated with leadership to establish marketing plans that guide content strategy and strengthen the firm’s market presence. Coordinated company events (community initiatives, networking, holiday gatherings) to strengthen client relationships. Produced branded property materials using Canva and Publisher, ensuring polished and on-message presentations. Created segmented email campaigns that increased open rates by 18% and improved lead response times. Collaborated with brokers to identify content opportunities, turning market updates into posts that drive higher engagement. Co-led development of a new company website, improving functionality, design consistency, and lead flow, and continuing to manage updates to keep content and performance current.

Marketing Research Intern at Haleon (Tempe, AZ)

Conducted market research on ChapStick's target audience and digital marketplace to identify opportunities for stronger brand connection. Analyzed competitor strategies in the digital and social space to pinpoint gaps in content and consumer attention. Developed a social media strategy that outlined content themes, posting cadence, and engagement tactics tailored to ChapStick’s audience. Produced 6+ pieces of original social media content adopted for brand use. Collaborated closely with Haleon’s marketing team and faculty advisor to present insights and ensure alignment.