I am a Digital Marketing Manager with international experience in managing cross-channel strategies focused on growth and performance. I am passionate about communication and data analysis, and I combine strategic thinking and creativity to drive authentic and measurable brand and community growth.…

Camilla Nocentini

I am a Digital Marketing Manager with international experience in managing cross-channel strategies focused on growth and performance. I am passionate about communication and data analysis, and I combine strategic thinking and creativity to drive authentic and measurable brand and community growth.…

Available to hire

I am a Digital Marketing Manager with international experience in managing cross-channel strategies focused on growth and performance.

I am passionate about communication and data analysis, and I combine strategic thinking and creativity to drive authentic and measurable brand and community growth.

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Skills

Experience Level

Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Digital Marketing Manager at SGP SRL
July 1, 2022 - September 15, 2025
Coordinated digital marketing activities for the launch of a new app in Health & Wellness. Defined brand identity and developed social media strategy across Meta, Google, YouTube, LinkedIn, Pinterest, and TikTok. Managed paid campaigns with annual budgets, optimized performance and ROI. Monitored KPIs and provided monthly reports to refine strategies. Built strategic email marketing funnels to increase conversions and customer loyalty. Coordinated product events and collaborations with sponsors/creators. Led teams and improved customer engagement.
Social Media Manager at Smooth Advertising
October 1, 2021 - September 17, 2025
Managed online communication for a portfolio of clients in the food & beverage, fitness, and lifestyle industries. Copywriting: created compelling content and storytelling for various social media channels. Analytics: tracked insights and trends to refine engagement strategies. Influencer Marketing: led projects with influencers and content creators and managed allocated budgets. Team management: led teams and workflows to enhance customer experience.
Digital Marketing Manager at SG Program
July 1, 2022 - Present
Coordinated activities for the launch of a new app (most downloaded app in Health & Wellness category on the App Store, July 2024). Brand strategy and social media planning (organic & paid). Performance marketing campaigns with ROI optimization. Analytics and KPI monitoring with monthly reporting. Email marketing funnels to increase conversions and customer loyalty. Influencer marketing activations and team management for app launch initiatives.
Digital Marketing Specialist at Sociable
October 1, 2021 - September 17, 2025
Managed online communication for a portfolio of clients in the food & beverage, fitness, and lifestyle industries; produced copy and storytelling for social channels; client account management; analytics; influencer marketing; social media content creation; collaboration with teams to deliver integrated campaigns.
Digital Marketing Manager at SG Program
July 1, 2022 - Present
Coordinated activities for the launch of a new app (most downloaded app in Health & Wellness category on the App Store – July 2024); brand strategy: defined brand identity and social media strategy across Meta, Google, YouTube, LinkedIn, Pinterest, and TikTok; performance marketing: managed paid campaigns with annual budgets and ROI optimization; analytics: monitored KPIs and produced monthly reports; email marketing: developed strategic funnels to increase conversions and customer loyalty; B2C events: coordinated product events and collaborations with sponsors/creators.
Digital Marketing Specialist at Smooth ADV
October 1, 2021 - September 17, 2025
Led online communications for a portfolio of clients in the food & beverage, fitness and lifestyle sectors. Built and executed social media strategies, managed content creation and copywriting, and collaborated with influencers and content creators on targeted campaigns. Monitored KPIs, tracked insights, and refined engagement strategies to optimize reach and conversions. Managed campaign budgets and supported brand awareness and audience growth. Used tools such as Meta Business Suite, Google Ads, and analytics platforms in a collaborative team environment.
Digital Account & PR, Social Media & Digital Marketing Strategist at 3rd Floor
July 1, 2022 - October 10, 2025
Led digital accounts, PR, social media and cross-channel marketing initiatives to support growth and performance for a portfolio of clients.

Education

Bachelor's Degree in Communications Sciences at University of Florence
September 1, 2015 - October 1, 2017
Event Management Master at Milano
November 1, 2017 - October 1, 2018
Digital Marketing Specialist Course at STAR2 Impact
March 1, 2020 - September 1, 2021
Event Management Master at IED Milano
November 1, 2017 - October 1, 2018
Bachelor's Degree in Communications Sciences at University of Florence
September 1, 2015 - October 1, 2017
Digital Marketing Specialist Course at Star2 Impact
March 1, 2020 - September 1, 2021
Bachelor's Degree in Communications Sciences at University of Florence
September 1, 2015 - October 1, 2017
Master in Event Management at IED Milano
November 1, 2017 - October 1, 2018
Laurea in Marketing at Università degli Studi di Firenze
September 1, 2015 - October 1, 2017
Master in Event Management at IED Milano
November 1, 2017 - October 1, 2018
Digital Marketing & AI at Start2Impact
July 1, 2025 - September 17, 2025
Digital Marketing Specialist Course at Star2 Impact
March 1, 2020 - September 1, 2021
Event Management Master at IED Milano
November 1, 2017 - October 1, 2018
Bachelor’s Degree in Communications Sciences at University of Florence
September 1, 2015 - October 1, 2017
Master in Event Management at IED Milano
November 1, 2017 - October 1, 2018
Bachelor's Degree in Communications Sciences at University of Florence
September 1, 2015 - October 1, 2017
Bachelor’s Degree in Product Marketing at University of Florence
September 1, 2015 - October 1, 2017
Master in Event Management at Milano (Milan), Italy
November 1, 2017 - October 1, 2018
Master in Event Management at Milano
November 1, 2017 - October 1, 2018
Bachelor's Degree in Product Marketing at University of Florence
September 1, 2015 - October 1, 2017

Qualifications

Digital Marketing Specialist Course
March 1, 2020 - September 1, 2021
Event Management Master
November 1, 2017 - October 1, 2018
Digital Marketing Specialist
March 1, 2020 - September 1, 2021
Digital Marketing Specialist Course (Star2 Impact)
March 1, 2020 - September 1, 2021
Master in Event Management
November 1, 2017 - October 1, 2018
Bachelor's Degree in Communications Sciences
September 1, 2015 - October 1, 2017

Industry Experience

Media & Entertainment, Consumer Goods, Healthcare, Software & Internet, Retail, Professional Services

Skills

Experience Level