Brand Identity Designer and Strategist for Ambitious Companies and Start-Ups ready to Scale. I design strategic brand systems and visual identity architectures for businesses that intend to lead. A logo is a visible outcome, the tool that defines your identity , but the real work lies in constructing the system behind it. This is what separates a true brand designer from an average Adobe user. With 15+ years of experience and nearly 700 brand identity and visual identity system projects delivered internationally, I help founders and organizations create brands that are clear, consistent, and scalable. - My Approach - Every engagement begins with brand strategy and market context analysis to ensure differentiation and positioning clarity. I explore and refine concepts until the identity design communicates your brand with clarity, coherence, and authority. Every decision, from typography and proportion to color architecture, hierarchy, and overall identity strategy, is reasoned, aligned, and intentional. Through this process, I provide creative direction that helps clients understand how their brand works and why each element matters. The result is not just a mark. It’s a controlled visual system and brand architecture built for consistency, scalability, and long-term recognition. - Workflow & Deliverables - I keep the process fast, clear, and highly collaborative: 1) Exploration – Portfolio review, brand brief, research, and initial custom logo concepts within 24–48 hours 2) Refinement – Concept selection, variations, color exploration, and iterative feedback until perfect 3) Finalization – Complete professional package including brand guidelines, high-resolution files, AI/SVG/EPS source files, fonts, and app icons I work with founders and organizations building premium, long-term brands. If your ambition is to create authority through clarity, differentiation, and a cohesive visual identity system, let’s create a tailored brand identity package that reflects your vision and ambition.

Daniele Meucci

Brand Identity Designer and Strategist for Ambitious Companies and Start-Ups ready to Scale. I design strategic brand systems and visual identity architectures for businesses that intend to lead. A logo is a visible outcome, the tool that defines your identity , but the real work lies in constructing the system behind it. This is what separates a true brand designer from an average Adobe user. With 15+ years of experience and nearly 700 brand identity and visual identity system projects delivered internationally, I help founders and organizations create brands that are clear, consistent, and scalable. - My Approach - Every engagement begins with brand strategy and market context analysis to ensure differentiation and positioning clarity. I explore and refine concepts until the identity design communicates your brand with clarity, coherence, and authority. Every decision, from typography and proportion to color architecture, hierarchy, and overall identity strategy, is reasoned, aligned, and intentional. Through this process, I provide creative direction that helps clients understand how their brand works and why each element matters. The result is not just a mark. It’s a controlled visual system and brand architecture built for consistency, scalability, and long-term recognition. - Workflow & Deliverables - I keep the process fast, clear, and highly collaborative: 1) Exploration – Portfolio review, brand brief, research, and initial custom logo concepts within 24–48 hours 2) Refinement – Concept selection, variations, color exploration, and iterative feedback until perfect 3) Finalization – Complete professional package including brand guidelines, high-resolution files, AI/SVG/EPS source files, fonts, and app icons I work with founders and organizations building premium, long-term brands. If your ambition is to create authority through clarity, differentiation, and a cohesive visual identity system, let’s create a tailored brand identity package that reflects your vision and ambition.

Available to hire

Brand Identity Designer and Strategist for Ambitious Companies and Start-Ups ready to Scale.
I design strategic brand systems and visual identity architectures for businesses that intend to lead.
A logo is a visible outcome, the tool that defines your identity , but the real work lies in constructing the system behind it.

This is what separates a true brand designer from an average Adobe user. With 15+ years of experience and nearly 700 brand identity and visual identity system projects delivered internationally, I help founders and organizations create brands that are clear, consistent, and scalable.

  • My Approach -
    Every engagement begins with brand strategy and market context analysis to ensure differentiation and positioning clarity. I explore and refine concepts until the identity design communicates your brand with clarity, coherence, and authority.
    Every decision, from typography and proportion to color architecture, hierarchy, and overall identity strategy, is reasoned, aligned, and intentional.
    Through this process, I provide creative direction that helps clients understand how their brand works and why each element matters.
    The result is not just a mark.
    It’s a controlled visual system and brand architecture built for consistency, scalability, and long-term recognition.

  • Workflow & Deliverables -
    I keep the process fast, clear, and highly collaborative:

  1. Exploration – Portfolio review, brand brief, research, and initial custom logo concepts within 24–48 hours
  2. Refinement – Concept selection, variations, color exploration, and iterative feedback until perfect
  3. Finalization – Complete professional package including brand guidelines, high-resolution files, AI/SVG/EPS source files, fonts, and app icons I work with founders and organizations building premium, long-term brands.

If your ambition is to create authority through clarity, differentiation, and a cohesive visual identity system, let’s create a tailored brand identity package that reflects your vision and ambition.

See more

Language

Italian
Fluent
English
Fluent

Work Experience

Graphic Designer / Illustrator / Brand Identity Developer at Self-employed / Freelancer
August 1, 2015 - Present
Branding and Logo design; Advertising, Packaging, Product Design
Translator at Satellite Innovation LLC
January 1, 2018 - September 18, 2025
Documents translations ENG-ITA; Simultaneous translations for webinars ENG-ITA
Industrial Designer and Graphic Designer at GRUPPO BISARO s.r.l.
July 31, 2015 - September 18, 2025
Design of industrial machines prototypes and automations for the Food and Beverage sector; Production, Customer and Supplier Care
Interior Designer at COIGOO 1 UG
April 30, 2014 - September 18, 2025
Interior Designs for showrooms and fairs; Production, Customer and Supplier Care
Industrial Designer and Graphic Designer at MICROGLASS s.r.l.
October 31, 2013 - September 18, 2025
Design of Industrial Machines prototypes and automations for Microwaves Technologies; Production, Customer and Supplier Care
Industrial Designer and Graphic Designer at BYERREBI s.r.l.
May 31, 2012 - September 18, 2025
Design of Industrial Machines components; Production, Customer and Supplier Care
Topographic Surveyor and CAD Designer at LEADER CONSULTING scarl
February 28, 2011 - September 18, 2025
Topographical Surveying with Total Station and GPS; Database and maps
Teacher of “Mechanical Design” Course at ATHENA srl
March 31, 2008 - September 18, 2025
Practical and theoretical teaching of the Mechanical Design
Art Director at Fair and Square Hostel Belgrade
June 30, 2016 - September 18, 2025
Art and Tourism
Tourist Guide at IBIKE Belgrade
October 31, 2016 - September 18, 2025
Tourism
Topographic Surveyor and CAD Designer at LEADER CONSULTING scarl
February 28, 2011 - September 18, 2025
Topographical surveying with Total Station and GPS; database and maps
Teacher of “Mechanical Design” Course at ATHENA srl
March 31, 2008 - September 18, 2025
Practical and theoretical teaching of the Mechanical Design
Industrial Designer and Graphic Designer at BYERREBI s.r.l.
May 31, 2012 - September 18, 2025
Design of industrial machines components; production, customer and supplier care
Industrial Designer and Graphic Designer at MICROGLASS s.r.l.
October 31, 2013 - September 18, 2025
Design of industrial machines prototypes and automations for microwaves technologies; production, customer and supplier care
Interior Designer at COIGOO 1 UG
April 30, 2014 - September 18, 2025
Interior designs for showrooms and fairs; production, customer and supplier care
Industrial Designer and Graphic Designer at Satellite Innovation LLC
July 31, 2015 - September 18, 2025
Industrial design and graphic design; technology for video-surveillance
Art Director at Fair and Square Hostel Belgrade
June 30, 2016 - September 18, 2025
Art direction for hostel-related branding and tourism visuals
Tourist Guide at IBIKE Belgrade
October 31, 2016 - September 18, 2025
Tourist guiding activities in Belgrade
Graphic Designer / Illustrator / Brand Identity Developer at Self-employed / Freelance (Upwork presence)
August 1, 2015 - Present
Branding and Logo design; Advertising, Packaging, Product Design; Graphic design services; Brand identity development
Translator | Simultaneous Translator at Freelance
December 31, 2018 - September 18, 2025
Documents translations ENG-ITA; Simultaneous translations for webinars ENG-ITA
Graphic Designer / Illustrator / Brand Identity Developer at Self-employed / Freelance
August 1, 2015 - Present
Branding and Logo design; Advertising, Packaging, and Product Design. Ongoing freelance design work, client collaboration, and brand development since August 2015.
Graphic Designer at Upwork
December 31, 2018 - September 18, 2025
Freelance graphic design projects via Upwork platform.
Industrial Designer and Graphic Designer at Satellite Innovation LLC
July 31, 2015 - September 18, 2025
Design of industrial machines prototypes and automations for the Food and Beverage sector; production, customer and supplier care.
Interior Designer at COIGOO 1 UG
April 30, 2014 - September 18, 2025
Interior designs for showrooms and fairs; production, customer and supplier care.
Industrial Designer and Graphic Designer at MICROGLASS s.r.l.
October 31, 2013 - September 18, 2025
Microwaves Technologies for the Industrial Sector; design of industrial machines components; production, customer and supplier care.
Industrial Designer and Graphic Designer at BYERREBI s.r.l.
May 31, 2012 - September 18, 2025
Mechanical Industry
Topographic Surveyor and CAD Designer at LEADER CONSULTING scarl
February 28, 2011 - September 18, 2025
Topographical surveying with Total Station and GPS; databases and maps.
Teacher of Mechanical Design at ATHENA srl
March 31, 2008 - September 18, 2025
Practical and theoretical teaching of Mechanical Design.
Art Director at Fair and Square Hostel Belgrade
June 30, 2016 - September 18, 2025
Art direction for hostel-related projects; involvement in art and tourism initiatives in Belgrade.
Tourist Guide at IBIKE Belgrade
October 31, 2016 - September 18, 2025
Tourist guiding in Belgrade; tourism activities.
Graphic Designer / Illustrator / Brand Identity Developer at Freelance (Self-employed)
August 1, 2015 - Present
Branding and Logo design; Advertising, Packaging, Product Design.
Translator | Simultaneous Translator at Upwork (Freelance)
December 31, 2018 - September 18, 2025
Documents translations ENG-ITA; Simultaneous Translations for Webinars ENG-ITA.
Industrial Designer and Graphic Designer at Satellite Innovation LLC
July 31, 2015 - September 18, 2025
Design of industrial machines prototypes and automations for the Food and Beverage sector; Production, Customer and Supplier Care.
Interior Designer at COIGOO 1 UG
April 30, 2014 - September 18, 2025
Interior Designs for showrooms and fairs; Production, Customer and Supplier Care.
Industrial Designer and Graphic Designer at MICROGLASS s.r.l.
October 31, 2013 - September 18, 2025
Design of Industrial Machines prototypes and automations for Microwaves Technologies; Production, Customer and Supplier Care.
Industrial Designer and Graphic Designer at BYERREBI s.r.l.
May 31, 2012 - September 18, 2025
Design of Industrial Machines components - Production, Customer and Supplier Care.
Topographic Surveyor and CAD Designer at LEADER CONSULTING scarl
February 28, 2011 - September 18, 2025
Topographical Surveying with Total Station and GPS; Database and maps.
Teacher of 'Mechanical Design' Course at ATHENA srl
March 31, 2008 - September 18, 2025
Practical and theoretical teaching of Mechanical Design.
Art Director at Fair and Square Hostel Belgrade
June 30, 2016 - September 18, 2025
Art direction for hostel branding and hospitality projects.
Tourist Guide at IBIKE Belgrade
October 31, 2016 - September 18, 2025
Tour guiding services in Belgrade.
Graphic Designer / Illustrator / Brand Identity Developer at Independent / Upwork
August 1, 2015 - Present
Branding and Logo design; Advertising, Packaging, Product Design
Translator / Simultaneous Translator at Satellite Innovation LLC
December 31, 2018 - September 23, 2025
Documents translations ENG-ITA; Simultaneous Translations for Webinars ENG-ITA
Industrial Designer and Graphic Designer at GRUPPO BISARO s.r.l.
July 31, 2015 - September 23, 2025
Design of industrial machinery prototypes and automation systems for microwave technologies, with responsibilities including production support and customer service
Interior Designer at COIGOO 1 UG Delmenhorst | Bremen (Germany)
April 30, 2014 - September 23, 2025
Showroom Design for Exhibition Stands at Trade Fairs
Industrial Designer and Graphic Designer at MICROGLASS s.r.l.
October 31, 2013 - September 23, 2025
Microwaves Technologies for Industrial Machinery Sector
Industrial Designer and Graphic Designer at BYERREBI s.r.l.
May 31, 2012 - September 23, 2025
Industrial Machinery Sector
Topographic Surveyor and CAD Designer at LEADER CONSULTING scarl
February 28, 2011 - September 23, 2025
Topographical surveying using Total Station and GPS, including database management and map creation
Teacher of Mechanical Design at ATHENA srl
March 31, 2008 - September 23, 2025
Theoretical and hands-on teaching of mechanical design principles and applications
Art Director at Fair and Square Hostel Belgrade
June 30, 2016 - September 23, 2025
Art and Tourism
Tourist Guide at IBIKE Belgrade
October 31, 2016 - September 23, 2025
Tourism

Education

Bachelor’s Degree in Science of Architecture and Civil Engineering at University of Trieste
January 1, 2011 - January 1, 2011
EU Certification Patent in Industrial Design at European Union | Ministry of Labour and Social Policies | Italy
January 1, 2011 - September 18, 2025
High School Diploma; Master of Art Industrial and Architecture at Art Institute “A.Passaglia”, Lucca
January 1, 2001 - January 1, 2001
Bachelor’s Degree in Science of Architecture and Civil Engineering - Industrial and Architecture, CAD at University of Trieste
January 11, 2030 - January 1, 2011
EU Certification Patent | Industrial Design at European Union
January 11, 2030 - September 18, 2025
High School Diploma | Master of Art Industrial and Architecture at Art Institute “A.Passaglia” Lucca
January 11, 2030 - January 1, 2001
Bachelor’s Degree in Science of Architecture and Civil Engineering at University of Trieste
January 11, 2030 - January 1, 2011
EU Certification Patent | Industrial Design at European Union | Ministry of Labour and Social Policies | Italy
January 11, 2030 - September 18, 2025
High School Diploma at Art Institute “A.Passaglia” Lucca
January 11, 2030 - January 1, 2001
Master of Art in Industrial and Architecture at Art Institute “A.Passaglia” Lucca
January 11, 2030 - September 18, 2025
Bachelor’s Degree in Science of Architecture and Civil Engineering at University of Trieste
January 1, 2011 - December 31, 2011
EU Certification Patent | Industrial Design at European Union | Ministry of Labour and Social Policies | Italy
January 1, 2011 - September 18, 2025
High School Diploma at Art Institute 'A.Passaglia' Lucca
January 1, 2001 - September 18, 2025
Bachelor’s Degree in Science of Architecture and Civil Engineering at University of Trieste
January 1, 2011 - December 31, 2011
EU Certification Patent | Industrial Design at European Union / Ministry of Labour and Social Policies
January 1, 2011 - September 23, 2025
High School Diploma | Master of Art Industrial and Architecture at Art Institute “A.Passaglia” Lucca
January 1, 2001 - December 31, 2001

Qualifications

EU Certification Patent in Industrial Design
January 1, 2011 - September 18, 2025
EU Certification Patent | Industrial Design
January 11, 2030 - September 18, 2025
EU Certification Patent | Industrial Design
January 11, 2030 - September 18, 2025
Wine Mythology Label Competition Finalist
January 1, 2017 - September 18, 2025
EU Certification Patent | Industrial Design
January 11, 2030 - September 23, 2025

Industry Experience

Manufacturing, Professional Services, Travel & Hospitality, Education, Media & Entertainment, Government, Real Estate & Construction, Consumer Goods
    paper Fund Raising - Charity Organizations - The Ocean Brothers / British Skin Foundation

    Ocean Brothers: Rowing The Atlantic

    At the mercy of hurricanes, shark infested waters, medical emergencies and no support vessel – why would you row across the Atlantic Ocean?

    Two brothers: Jude Massey, 18, a trainee ski and sailing instructor, and his brother Greg Bailey, 27, a junior doctor in A&E, are both from Hampshire. They are on a mission to row unaccompanied across the Atlantic Ocean in honour of their Dad/Step Dad, Peter Massey, whom they lost to skin cancer in 2015 after a horrendously long fight and facial disfigurement. They aim to raise £100,000 for the British Skin Foundation and are supported and endorsed by adventure heroes Bear Grylls and Sir Ranulph Fiennes.

    I have designed and followed the whole brand identity of this project, from logo design to Webdesign.