Julia H

Designed the brand’s identity, including logo, color palette, typography, iconography, and a custom set of illustrations and animations. Scaled brand assets through development of brand guidelines, an asset library, an online brand hub, and design templates. Created wireframes and designed layout for website to reflect new branding and better engage users, increasing session duration by 150%. Concepted and executed design for organic and paid social media, email layouts, print, digital advertising, and sales presentations.

Evolved the visual identity of the organization through new typography, iconography, photography and graphics, raising the quality and consistency of experiences with the brand. Launched a national brand campaign, resulting in 10% increase in volunteers; Designed campaign assets for OOH, paid social media, print, and digital advertising. Led design for annual conference and fundraising events, including signage, brochures, programs, presentations, swag, and videos. Oversaw brand compliance and produced design templates to ensure overall visual cohesion.

Collaborated with copywriters, creative directors, producers, and strategists to concept and design impactful, multi-channel marketing campaigns within budget, timeline, and scope. Art directed photo shoots and created video concepts/storyboards. Concepted, designed, and executed digital and social campaigns for tourism for the state of Texas that increased conversion rate by 76%.