Available to hire
Hi, I’m Reshmi Nair, a results-driven digital marketing strategist with 5+ years of experience helping brands strengthen their online presence, generate quality leads, and grow website traffic. I love turning data into actionable campaigns and collaborating with design and content teams to craft engaging social media, email, and search strategies that deliver measurable ROI.
I’ve worked with diverse clients such as IDesign Interiors Dubai, American Hospital Dubai, Dubai Insurance, and more, leading marketing teams and delivering campaigns across channels. I thrive in multicultural environments, bring strong attention to detail, and enjoy creating new online promotional opportunities. My fluency in English with knowledge of Malayalam and Hindi helps me communicate effectively across teams and audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Tamil
Advanced
Hindi
Advanced
English
Fluent
Malayalam
Advanced
Work Experience
Digital Marketing Strategist at IDesign Interiors Dubai
February 1, 2020 - PresentLed a multidisciplinary marketing team across marketing, content and design; developed and implemented digital marketing plans and strategies; managed campaigns for established clients (e.g., I Design Interiors Dubai, Skid Dubai, American Hospital Dubai, Dubai Insurance, Al Jabr) to increase website traffic and conversions; optimized social media engagement; drove continuous improvement in campaign performance.
Digital Marketing Associate at WSInet Power
April 1, 2012 - October 10, 2025Developed creative digital marketing strategies for clients, collaborated with the marketing team to launch successful campaigns, analyzed website and social analytics to identify trends and opportunities, maintained client and agency relationships, produced reports and supported paid marketing funnels.
Digital Marketing Specialist at Transmed Overseas Incorporated
August 1, 2013 - October 10, 2025Developed growth and engagement strategies, built a consistent online media presence, created digital content and blogs, analyzed website and social media analytics, produced reports on paid marketing funnels, negotiated partnerships with influencers and bloggers, defined SEO tactics, tracked ROI and performance metrics, supported online reputation monitoring and client communications.
Associate Software Engineer at Accenture Services Pvt. Ltd
April 1, 2011 - October 10, 2025Gained exposure to SAP domain through test case understanding, executed test cases, created reusable test components and scripts, performed regression testing, generated test reports, and supported various QA tasks in project environments.
Associate Software Engineer at Accenture Services Pvt Ltd
April 30, 2011 - October 10, 2025Understanding SAP domain test cases; executing test cases manually; creating reusable objects and test scripts; automating test cases; performing regression testing; test execution and documentation of results.
Digital Marketing Strategist at WSI Net Power
April 30, 2012 - October 10, 2025Developed and implemented digital marketing plans and strategies; collaborated with management to meet requirements and goals; developed integrated social media marketing programs to support campaigns; managed a team of marketing professionals; analyzed web analytics to optimize campaigns; built relationships with influencers and bloggers.
Digital Marketing Strategist at Transmed Overseas Incorporated
August 31, 2013 - October 10, 2025Developed growth and engagement strategies; created a consistent brand image across online media channels; built influencer relationships and targeted new audiences; created digital content and blogs and provided SEO and analytics to improve ROI.
Digital Marketing Strategist at Freelance / Client Projects
January 31, 2020 - October 10, 2025Developed and executed digital marketing strategies for multiple clients; increased online traffic and conversions; built online brand presence, monitored analytics, and optimized campaigns; collaborated with designers and copywriters to produce effective campaigns.
Associate Software Engineer at Accenture Services Pvt. Ltd
April 1, 2011 - October 12, 2025Worked as a software engineer on development projects with a focus on data processing and system integration.
Digital Marketing Strategist / Digital Marketing Associate at WSI Net Power
April 1, 2012 - October 12, 2025Developed and implemented digital marketing plans and strategies, increasing brand recognition, website traffic, and social media engagement; led marketing teams and collaborated with clients and agencies.
Growth & Engagement Strategist at Transmed Overseas Incorporated
August 1, 2013 - October 12, 2025Developed growth and engagement strategies, built online media presence, established influencer relationships, created consistent brand image across channels, produced digital content and blogs, and tracked ROI.
Freelance Digital Marketing Strategist at Self-employed
January 1, 2020 - October 12, 2025Designed and executed end-to-end digital marketing campaigns for multiple clients; improved web traffic, lead generation, and social engagement; coordinated content, SEO, and analytics; mentored team members.
Digital Marketing Strategist at Lavenir Institute of Professional Studies
February 1, 2020 - PresentProvided a creative digital marketing strategy for clients, increasing brand recognition and website traffic; collaborated with management to meet requirements and goals; developed integrated social media marketing programs to support campaigns and other strategic initiatives; led a team of marketing professionals to drive successful campaigns increasing website traffic and conversions.
Advanced Digital Marketing Strategist at Lavenir Institute of Professional Studies
January 1, 2022 - PresentAdvanced digital marketing strategy development and implementation; maintained consistent brand messaging across online channels; optimized campaigns and tracked performance to improve ROI; built relationships with influencers and bloggers; managed SEO and social campaigns; created newsletters, content, and reports; optimized marketing funnels.
Digital Marketing Associate at WSI Net Power
April 1, 2012 - October 12, 2025Developed creative digital marketing strategies for clients, collaborated with marketing team to implement campaigns, analyzed web analytics to identify trends and opportunities, and managed client relationships.
Digital Marketing Associate at Transmed Overseas Incorporated
August 1, 2013 - October 12, 2025Developed growth and engagement strategies for online presence, created digital content and blogs, analyzed and reported on KPIs, identified new social channels and technologies, and delivered campaigns within deadlines.
Associate Software Engineer at Accenture Services Pvt. Ltd
April 1, 2011 - October 12, 2025Understand SAP domain; create and execute test cases; develop and maintain data processing scripts; manage tasks in JDE; coordinate with client on issues; support in Oracle JDE development; ensure test coverage; contribute to project documentation.
Associate Software Engineer at Accenture Services Pvt. Ltd
April 30, 2011 - October 12, 2025Worked on software development life cycle, contributing to building and maintaining enterprise applications. Collaborated with cross-functional teams, conducted unit tests, resolved defects, and supported project delivery.
Digital Marketing Associate at WSI Net Power
April 30, 2012 - October 12, 2025Developed creative digital marketing strategies for clients, increasing brand recognition and website traffic. Collaborated with marketing teams and agencies, analyzed web and social analytics, and created reports on paid marketing funnels. Maintained relationships with clients and agencies to ensure campaign success.
Digital Marketing Associate at Transmed Overseas Incorporated
August 2, 2013 - October 12, 2025Developed growth and engagement strategies for online presence, built consistent brand image across online channels, and created digital content and blogs. Implemented SEO-focused strategies, generated reports, and managed client communications. Coordinated with designers, copywriters, and developers to launch campaigns and optimize ROI.
Digital Marketing Strategist at Advanced Digital Marketing, Lav Nir Institute of Professional Studies
February 1, 2020 - PresentDeveloped and implemented digital marketing plans and strategies. Built integrated social media marketing programs to support campaigns, managed a team of marketing professionals, and ensured alignment with client requirements. Optimized digital acquisition channels and content to improve user experience and ROI. Established processes for campaign measurement and regular reporting to senior management. Led SEO strategy and created online content and social channels to grow followers.
Associate Software Engineer at Accenture Services Pvt. Ltd
April 1, 2011 - October 13, 2025Provided technical support and maintenance in JD Edwards, finance, purchasing and sales processes; supported data processing solutions.
Digital Marketing Strategist at WSI Net Power
April 1, 2012 - October 13, 2025Developed a creative digital marketing strategy for clients, increasing website traffic and lead generation; managed client and agency relationships; analyzed analytics to optimize campaigns.
Digital Marketing Strategist at Transmed Overseas Incorporated
August 1, 2013 - October 13, 2025Developed growth and engagement strategies; evolved the organization’s online media presence; built a consistent brand image across online channels; created digital content and blogs; analyzed paid marketing funnels; measured ROI and optimized campaigns.
Digital Marketing Strategist at Freelance
January 31, 2020 - October 13, 2025Developed digital marketing strategies, launched successful campaigns, increased website traffic and conversions; built relationships with influencers and bloggers; tracked results and ROI; created social media content and campaigns.
Advanced Digital Marketing Strategist at Lavenir Institute of Professional Studies
February 1, 2020 - PresentDeveloped and implemented digital marketing plans & strategies; built social media marketing programs; managed a team; optimized campaigns; tracked performance indicators; improved user experience across channels; created SEO strategy; maintained website content; continuously innovated to meet client needs.
Digital Marketing Strategist at IDesign Interiors Dubai
February 1, 2020 - November 1, 2025Led development and implementation of digital marketing plans and strategies; managed a marketing team to deliver campaigns that increased website traffic and conversions; developed integrated social media programs; optimized spend; enhanced user experience across channels; established campaign measurement processes; tracked SEO performance and produced reports; built relationships with influencers and bloggers; coordinated marketing materials and website content.
Digital Marketing Strategist at Lavenir Institute of Professional Studies
January 1, 2022 - November 1, 2025Advanced digital marketing strategies for online presence, content development, and social media engagement; built relationships with influencers; created consistent branding across channels; supported campaigns and education-related outreach.
Digital Marketing Associate at WSI Net Power
April 1, 2012 - April 1, 2012Developed creative digital marketing strategy for clients to increase brand recognition and website traffic; managed client relationships; analyzed website and social analytics to identify trends and opportunities; collaborated with graphic designers, copywriters, and developers to revamp websites and execute Google Ads and social campaigns; produced reports on paid funnels to improve conversion rates; utilized tools such as Google Analytics, Google Ads, WordPress, Mailchimp, Meta Ads Manager, Canva, UberSuggest & SEMrush.
Digital Marketing Strategist at Transmed Overseas Incorporated
August 1, 2013 - August 1, 2013Developed growth and engagement strategies to evolve the organization’s online media presence; created a consistent brand image across all online channels; produced digital content and blogs; analyzed performance and reported insights; built and optimized online campaigns to improve reach and conversions.
Digital Marketing Strategist (Freelance) at Freelance / Client Projects
January 31, 2020 - January 31, 2020Provided technical assistance in Oracle JD Edwards to users in finance, procurement and sales to maintain data processing solutions; created reusable objects and test assets; documented test cases; assisted with data processing reconciliation and supplier creation; ensured delivery aligned with standards; supported FTP administration and reporting; engaged with clients to understand requirements and drive improvements.
Education
B.E. in Electronics & Communication Engineering at Anna University
January 1, 2005 - January 1, 2009Bachelor of Engineering (B.E.) in Electronics and Communication Engineering at Anna University
January 1, 2005 - January 1, 2009BE in Electronics & Communication Engineering at Anna University
January 1, 2005 - January 1, 2009B.E. in Electronics & Communication Engineering at Anna University
January 1, 2005 - January 1, 2009B.E. in Electronics & Communication Engineering at Anna University
January 1, 2005 - December 31, 2009B.E. Electronics & Communication Engineering at Anna University
January 1, 2005 - January 1, 2009Qualifications
Google Ads Certified
January 11, 2030 - October 10, 2025Google Ads Certification
January 11, 2030 - October 10, 2025Google Search Ads Certification
January 11, 2030 - October 10, 2025Google Ads Certified
January 11, 2030 - October 12, 2025Google Ads Certified
January 11, 2030 - October 12, 2025Google Search Ads Certification
January 11, 2030 - October 12, 2025Google Ads Certification
January 11, 2030 - October 13, 2025Google Ads Certification
January 11, 2030 - November 1, 2025Google Search Ads Certification
January 11, 2030 - November 1, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Real Estate & Construction, Education, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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