Available to hire
I am a strategic communications and marketing leader with a proven history of guiding cross-functional teams, managing multi-channel campaigns, and strengthening brand visibility across diverse industries. I build lasting client and media relationships, shape strategic messaging, and execute programs that connect audiences with purpose. I bring creativity and operational discipline, with a forward-thinking approach to leadership, collaboration, and brand storytelling. Multilingual in Spanish, German, and French.
I am passionate about driving impact through thoughtful storytelling, data-informed decision making, and collaborative partnerships that align brand goals with measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
German
Advanced
French
Advanced
Work Experience
Senior Account Executive at Pacific Communications Group
January 1, 2022 - PresentAccount Management – Manage and serve as liaison on the Mercury Insurance Account. Manage two direct reports. Content Creation – In charge of content creation such as Press Releases, MAT Releases and blog posts. Weekly Client Meetings – Lead and create agendas for weekly internal and client meetings. Stakeholder Engagement – Work closely with key executives in the Marketing Department as well as SEO and advertising vendors.
Account Manager at Spotlight Marketing Communications
December 1, 2024 - September 19, 2025Client Strategy – Conducted regular strategy and update meeting with clients to ensure a coherent and unified marketing efforts. Email Marketing – Drafted and arranged deployment of emails on client’s behalf based on a set schedule provided by clients. Press Releases – Drafted press releases and other text for clients I managed. Award Nominations – Managed Award Nominations for clients I managed including conducting interviews with nominees, drafting copy, and submitting approved forms.
Media Relations Specialist at Rebuild SoCal Partnership
October 1, 2022 - September 19, 2025Budgeting – Managed all Communications Department Budgeting. Communications Management – Oversaw Communications Department for Rebuild SoCal including vendors and internal staff. Media Outreach – Managed all media outreach for the Southern California Partnership for Jobs and their Partners. Includes local and national media as well as trade publications. Email marketing – Implemented and email marketing department for the Partnership covering Trustee updates, and newsletters pertaining to water and transportation matters. Social media – Oversaw all social media efforts by managing vendor and approving all content. Media content – Created unique media content for inclusion in various trade publications for the Construction Industry.
Marketing Communications Manager at Epsilon Electronics
June 1, 2019 - September 19, 2025Worked with the public relations team supporting press materials, media relations, newsletters, social media and email marketing. Press materials - Responsible for all press materials across all Epsilon Electronic Brands including Press Releases and Pitch letters. Media Relations - Coordinate all press coverage and media requests. Responsible for all messaging and interview preparation. Newsletters - Created and deployed newsletters for Epsilon Brands via Mail Chimp. These included the SoundStream, Power Acoustik and Precision Power brands. Email marketing - Deployed emails to media and consumers via Mail Chimp.
Public Relations Specialist at SEMA
January 1, 2016 - September 19, 2025Provided administrative and strategic support to the public relations program including media activities, social media programs, promotional projects and internal communications. Monitored/distributed media clips. Worked with vendors, staying up-to-date on available resources and presenting recommendations for most effective and efficient options. Distributed daily clips to internal team, shared clips to relevant stakeholders. Fielded/routed media inquiries via phone and e-mail in a timely manner. Contributed to SEMA eNews industry newsletter. Managed monthly column for SEMA News magazine. Managed mass email distribution via Blue Hornet and Exact Target. Maintained list of all social media channels. Contributed to social media blogs, Facebook, LinkedIn or communities on behalf of SEMA.
Digital Resources Specialist / Cybrarian at Fashion Institute of Design & Merchandising
January 1, 2012 - September 19, 2025Managed team of six including yearly reviews and scheduling hours. Oversaw Library Social Media team of five responsible for compiling weekly Twitter plan, composing tweets, and usage statistics via Hootsuite. Managed subscriptions to over 24 databases to all four FIDM campuses including LexisNexis, ProQuest and EBSCO. Managed marketing efforts of the library through written materials and social media.
Account Executive at FREEMAN MCCUE PUBLIC RELATIONS
January 1, 2001 - September 19, 2025In-house at American Isuzu Motors Inc., coordinating press introductions of the Isuzu Rodeo and Isuzu Amigo to the U.S. press. Responsible for release of monthly sales figures to the media. Member of crisis management team that dealt with the Consumer Reports rollover testing on the Isuzu Trooper. Managed Isuzu Motors press conferences for the annual Los Angeles, Detroit, Chicago and New York auto shows. Established and maintained contacts with the nationwide automotive press including media lists.
Senior Account Executive at Pacific Communications Group
January 1, 2022 - PresentAccount Management – Liaison on the Mercury Insurance Account; managed two direct reports. Content Creation – Produced press releases, MAT releases, and blog posts. Led weekly client meetings with agendas. Stakeholder Engagement – Collaborated with key executives in the Marketing Department and SEO/advertising vendors.
Account Manager at Spotlight Marketing Communications
December 1, 2024 - September 19, 2025Client Strategy – Conducted regular strategy and update meetings to ensure cohesive and unified marketing efforts. Email Marketing – Drafted and deployed emails on schedule. Press Releases – Drafted press releases and other text. Award Nominations – Managed nominations, conducted interviews with nominees, drafted copy, and submitted forms.
Media Relations Specialist at Rebuild SoCal Partnership
October 1, 2022 - September 19, 2025Budgeting – Managed Communications Department budgeting. Communications Management – Oversaw Communications Department including vendors and internal staff. Media Outreach – Managed all media outreach for the Southern California Partnership for Jobs and partners (local/national media and trade publications). Email Marketing – Implemented email marketing covering Trustee updates and newsletters on water and transportation matters. Social Media – Oversaw social media content via vendor approvals. Media Content – Created unique media content for inclusion in trade publications.
Marketing Communications Manager at Epsilon Electronics
June 1, 2019 - September 19, 2025Worked with PR team supporting press materials, media relations, newsletters, social media and email marketing. Press Materials – Responsible for press releases and pitches across all Epsilon brands. Media Relations – Coordinated press coverage and media requests; messaging and interview prep. Newsletters – Created/deployed newsletters via Mailchimp for SoundStream, Power Acoustik and Precision Power. Email Marketing – Deployed emails to media and consumers via Mailchimp.
Public Relations Specialist at SEMA
January 1, 2016 - September 19, 2025Provided administrative and strategic support to the PR program including media activities, social media programs, promotional projects and internal communications. Monitored/distributed media clips. Worked with vendors and presented recommendations for effective options. Fielded/routed media inquiries; contributed to SEMA eNews and SEMA News; managed mass email distribution; maintained social media channels; contributed to social media blogs.
Digital Resources Specialist / Cybrarian at Fashion Institute of Design & Merchandising
January 1, 2012 - September 19, 2025Managed a team of six including yearly reviews and scheduling hours. Oversaw Library Social Media team; compiled weekly Twitter plan and usage stats. Managed subscriptions to 24 databases across four campuses. Directed marketing efforts of the library through written materials and social media.
Account Executive at Freeman McCue Public Relations
January 1, 2001 - September 19, 2025Worked in-house at American Isuzu Motors; coordinated press introductions of the Isuzu Rodeo and Isuzu Amigo to the U.S. press. Released monthly sales figures to the media. Part of crisis management team for Consumer Reports rollover testing on the Isuzu Trooper. Managed press conferences for auto shows (Los Angeles, Detroit, Chicago, New York). Built and maintained contacts with the nationwide automotive press; managed media lists.
Senior Account Executive at Pacific Communications Group
January 1, 2023 - November 6, 2025Directed the Mercury Insurance account as the key client liaison, overseeing campaign strategy and communication while leading two direct reports to achieve measurable growth targets. Developed strategic content including press releases, MAT releases, and blog articles that strengthened brand positioning, expanded media exposure, and supported major marketing initiatives. Led weekly client and internal meetings, establishing accountability frameworks and ensuring timely completion of deliverables. Collaborated with senior marketing executives, SEO, and advertising teams to apply data insights, align messaging, and deliver consistent performance across digital channels.
Account Manager at Spotlight Marketing Communications
December 1, 2022 - December 1, 2022Conducted regular client strategy and progress meetings to align marketing goals, review performance metrics, and ensure cohesive, cross-channel execution that supported overall brand direction. Drafted and coordinated the timely deployment of client email campaigns, maintaining message accuracy, audience segmentation, and scheduling adherence to drive engagement and conversion. Created targeted press releases and editorial content for managed clients, delivering compelling narratives that strengthened brand credibility and supported media outreach initiatives. Managed award nomination programs for key clients, conducting nominee interviews, developing tailored copy, and submitting approved entries that enhanced visibility and industry recognition.
Media Relations Specialist at Rebuild SoCal Partnership
October 1, 2021 - October 1, 2021Managed the full budgeting process for the Communications Department, tracking expenditures ($1.5M) and forecasting costs to ensure accountability and alignment with financial goals. Oversaw departmental operations for Rebuild SoCal, coordinating internal teams and vendor partnerships (12) to deliver consistent, high-quality communications that reflected organizational priorities. Directed media outreach efforts for the Southern California Partnership for Jobs and its partners, securing coverage across local, national, and trade outlets to expand visibility and public awareness. Established and implemented an email marketing division for the Partnership, producing Trustee updates and issue-focused newsletters that strengthened stakeholder engagement. Supervised social media initiatives by managing vendors and reviewing content calendars to maintain brand consistency. Developed original media content for construction trade publications, contributing to thought leadership positioning.
Marketing Communications Manager at Epsilon Electronics
June 1, 2019 - June 1, 2019Collaborated with the public relations team on the creation and distribution of press materials, newsletters, social media, and email campaigns that increased brand visibility across key markets. Managed all press materials for multiple Epsilon Electronic brands, including press releases and pitch letters, ensuring message consistency and adherence to corporate communication standards. Coordinated press coverage and media requests, guiding message development and interview preparation to secure favorable exposure and strengthen long-term media relationships. Created and distributed branded newsletters via Mailchimp for SoundStream, Power Acoustik, and Precision Power, providing timely updates and improving subscriber engagement (20%). Executed targeted email marketing campaigns to media and consumer audiences via Mailchimp, supporting new product launches.
Marketing Communications Manager at SEMA
January 1, 2016 - January 1, 2016Provided strategic and administrative support to the public relations program, contributing to 10+ media initiatives, social engagement, and internal communications that advanced organizational goals. Monitored and distributed 10+ daily media clips, ensuring leadership visibility into coverage trends and new opportunities for brand positioning. Partnered with vendors to evaluate 2M+ resources, negotiate contracts, and recommend cost-effective solutions that improved overall program performance. Coordinated daily media clip distribution to internal teams and key stakeholders while managing incoming media inquiries. Contributed editorial content to the SEMA eNews industry newsletter, aligning topics with audience interests and reinforcing key organizational messages. Managed the monthly column for SEMA News magazine, overseeing content planning, drafting, and editorial review. Executed mass email campaigns via Blue Hornet and ExactTarget, maintaining distribution accuracy and compliance
Digital Resources Specialist / Cybrarian at Fashion Institute of Design & Merchandising
January 1, 2012 - January 1, 2012Led a team of six through annual reviews, scheduling, and performance development while managing a five-member social media group responsible for weekly content planning, post creation, and analytics reporting via Hootsuite. Oversaw a five-member Library Social Media team, directing weekly Twitter planning, content creation, and analytics tracking to improve engagement and strengthen brand presence. Managed subscriptions to 24+ databases across four FIDM campuses—including LexisNexis, ProQuest, and EBSCO—while guiding marketing initiatives through written publications and social media to expand visibility and resource usage.
Account Executive at Freeman Mccue Public Relations
January 1, 2001 - January 1, 2001Coordinated national press introductions for the Isuzu Rodeo and Isuzu Amigo, managing event logistics (12), media invitations, and brand messaging to ensure successful vehicle launches across U.S. markets. Released monthly sales reports to media outlets, maintaining accuracy, timeliness, and alignment with communication standards. Served on the crisis management team addressing the Consumer Reports rollover testing on the Isuzu Trooper. Managed press conferences for Isuzu Motors at the Los Angeles, Detroit, Chicago, and New York auto shows, building and maintaining relationships with national automotive journalists, curating targeted media lists and securing ongoing coverage opportunities.
Senior Account Executive at Pacific Communications Group
January 1, 2023 - November 25, 2025Directed the Mercury Insurance account as the key client liaison, overseeing campaign strategy and communication while leading two direct reports to achieve measurable growth targets. Developed strategic content including press releases, MAT releases, and blog articles that strengthened brand positioning, expanded media exposure, and supported major marketing initiatives. Led weekly client and internal meetings, establishing accountability frameworks and ensuring timely completion of deliverables. Collaborated with senior marketing executives, SEO, and advertising teams to apply data insights, align messaging, and deliver consistent performance across digital channels.
Education
Bachelor of Arts, Communications/Public Relations at California State University, Fullerton
January 11, 2030 - September 19, 2025Bachelor of Arts, Communications/Public Relations at California State University, Fullerton
January 11, 2030 - September 19, 2025Bachelor of Arts in Communications/Public Relations at California State University, Fullerton
January 11, 2030 - November 6, 2025Bachelor of Arts at California State University, Fullerton
January 11, 2030 - November 25, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet, Manufacturing, Transportation & Logistics, Government, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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