Digital Marketing Manager at E-commerce Worldwide Pty Ltd

Created and managed the Mums on a Budget Australia community. Developed and executed comprehensive digital marketing strategies that increased website traffic and lead generation. Managed PPC campaigns across Google Ads and social platforms, optimizing ROI and achieving a 50% reduction in cost-per-click. Produced content, SEO, email, and social marketing programs to boost brand awareness and engagement. Used Google Analytics to track KPIs and inform decisions, improving site performance and user experience. Led SEO initiatives that raised organic rankings, traffic, and conversions. Executed targeted email campaigns via Mailchimp, increasing open rates by 25% and CTR by 10%. Built a social media presence that grew followers and engagement on Facebook, Instagram, and Threads.

Founder and Managing Director at Winfinity Brands

Founded and led Winfinity Brands. Created and executed Pinterest content marketing reaching up to 6.5 million monthly users; managed Facebook/Instagram ad campaigns driving conversions and engagement. Analyzed email metrics and performed A/B tests to improve open and click-through rates. Executed targeted email campaigns via Shopify, raising open rates by 25% and CTR by 10%. Managed marketing budgets of $20,000 per month, optimizing spend across channels.

Category Manager at Comcater

Senior category and brand management across product lines; managed vendor relations, pricing, assortment, and go-to-market strategies.

Senior Product and Brand Manager (Contract) at IXL Home

Led product and brand initiatives; developed marketing materials and campaigns to drive product adoption.

Project Manager (Contract) at Britax Childcare Pty Ltd

Managed projects for childcare product lines; collaborated cross-functionally on go-to-market strategies.

Product Manager (Contract) at John Sands (American Greetings)

Led product management for brand programs; development and market expansion activities.

Product Brand Manager (Contract) at CNP Brands

Led product branding and packaging initiatives.

Assistant Product Manager at CWD Limited

Supported product management and market research activities.

Marketing Co-ordinator at NorCliff Farms Inc.

Coordinated marketing activities; event planning and communications.

Retail Support Co-ordinator (Co-op) at Canadian Tire Corporation

Assisted retail operations; inventory management and analytics; customer service.