Abdus-Salam Muyibi

Digital Marketing Instructor at Global College

Designed and delivered a comprehensive digital marketing curriculum covering SEO, SEM, social media strategy, content marketing, analytics, and email marketing; mentored diverse student groups with practical, job-ready skills; developed hands-on projects and case studies to simulate real-world campaigns and reinforce tool proficiency (e.g., Google Analytics, Google Ads, social platforms, and CMS).

Marketing Communications Specialist at Prospect Human Services

Developed and implemented marketing and communications strategies to raise awareness of Prospect’s programs and services; produced engaging content (web, social media, newsletters, press releases, promotional materials); managed social channels and supported fundraising and donor communications with compelling stories; enhanced brand visibility and community engagement.

Marketing Manager at BrandCo Limited

Led integrated marketing campaigns across EM EA and SSA, driving double-digit growth in brand awareness and customer acquisition; developed multi-channel strategies (digital, social, retail, experiential) resulting in measurable increases in engagement and sales conversions; managed brand partnerships, sponsorships, and in-store retail marketing initiatives; oversaw creative development and ROI analysis.

Social Media Executive at EbonyLife Group

Grew social media following by 40% across Instagram, Twitter, and Facebook through targeted content strategies; increased average post engagement by 25% within six months by refining content calendars and timing; supported promotional campaigns for EbonyLife films and TV shows, contributing to a 20% boost in online viewership and ticket sales; managed paid ads and influencer collaborations delivering strong ROI.

Communications Executive at Hotels.ng

Developed and managed content and communications strategies to promote Nigeria’s largest hotel booking platform; created engaging copy for web, email, and social campaigns; drove customer acquisition and retention; coordinated PR initiatives and media outreach; supported cross-functional teams to deliver customer-focused messaging.

Marketing Manager at Persia nas Properties

Directed marketing and brand strategy for commercial and residential real estate portfolios, improving visibility and market positioning in Nigeria’s competitive property sector; executed integrated campaigns (digital, print, outdoor, events) to drive client acquisition and tenant relations; managed corporate communications and PR, building brand credibility through media outreach; oversaw creative development and ROI analysis.

Digital Marketing Instructor at Global College of Business & Technology

Delivered instruction on digital marketing, social media strategy, audience engagement, and platform analytics through structured lessons and applied exercises.

Marketing Communications Specialist at Prospect Human Services

Planned and implemented social media and communications initiatives to support public-facing programs and community outreach; coordinated content across channels; ensured alignment with organizational objectives and public-sector standards.

Customer Service Agent at WestJet Airlines

Managed high-volume customer interactions in time-sensitive environments, providing clear verbal communication, public announcements, and calm issue resolution while maintaining safety and operational standards.

Marketing Manager at BrandCo Limited

Developed and grew customer retention strategies to increase subscriber engagement and drive conversions; led end-to-end email campaigns including templates, content creation, segmentation, scheduling, and performance analysis.