I’m Tina Lai, a detail‑oriented senior product designer with 10+ years of experience shaping digital experiences across enterprise and marketing platforms. I translate ambiguous ideas into intuitive, high‑fidelity interfaces using Figma and modern web tools, partnering closely with product managers, engineers, and stakeholders to drive clarity and execution. I thrive at the intersection of design, engineering, and product. I enjoy shaping early‑stage products and design culture with a focus on clarity, structure, and meaningful impact. I’m passionate about simplifying complex workflows and introducing automation ideas to improve efficiency and user experience, while maintaining a strong commitment to accessibility and performance.

Tina Lai

I’m Tina Lai, a detail‑oriented senior product designer with 10+ years of experience shaping digital experiences across enterprise and marketing platforms. I translate ambiguous ideas into intuitive, high‑fidelity interfaces using Figma and modern web tools, partnering closely with product managers, engineers, and stakeholders to drive clarity and execution. I thrive at the intersection of design, engineering, and product. I enjoy shaping early‑stage products and design culture with a focus on clarity, structure, and meaningful impact. I’m passionate about simplifying complex workflows and introducing automation ideas to improve efficiency and user experience, while maintaining a strong commitment to accessibility and performance.

Available to hire

I’m Tina Lai, a detail‑oriented senior product designer with 10+ years of experience shaping digital experiences across enterprise and marketing platforms. I translate ambiguous ideas into intuitive, high‑fidelity interfaces using Figma and modern web tools, partnering closely with product managers, engineers, and stakeholders to drive clarity and execution.

I thrive at the intersection of design, engineering, and product. I enjoy shaping early‑stage products and design culture with a focus on clarity, structure, and meaningful impact. I’m passionate about simplifying complex workflows and introducing automation ideas to improve efficiency and user experience, while maintaining a strong commitment to accessibility and performance.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Fluent

Work Experience

Tax preparer & Site Coordinator at Volunteer Income Tax Assistance Program
January 1, 2021 - Present
Provided bilingual tax support (English/Chinese) to improve client accessibility. Managed and mentored volunteer teams while resolving service challenges through cross-team collaboration. Supported improvements to digital filing tools and coordination platforms.
Sr. Interaction Designer & Consultant at Visa
April 1, 2021 - December 31, 2024
Designed scalable UI components in AEM based on Figma, supporting 146 markets and 55 languages. Collaborated with PMs, engineers, and global stakeholders to define interaction flows, refine UX, and ensure compliance with accessibility and platform standards. Developed wireframes and high-fidelity UI for usability testing and executive alignment. Contributed to UX insights and design documentation, influencing design decisions through data and research.
Web Producer at Workday
April 1, 2020 - September 20, 2025
Built and maintained responsive web pages using AEM, HTML, and CSS. Supported launches and campaigns with cross-functional teams and marketing. Created emails, landing pages, and nurture flows across platforms. Cleaned and audited 1,000+ pages for SEO tags and metadata accuracy. Migrated 500+ pages during CMS transition, improving structure and tagging. Analyzed user behavior using Adobe Launch and Clicktale for UX insights. Developed assets for Marketo and SFDC, ensuring brand and platform alignment.
Web Developer and Graphic Designer at Multicreate
July 1, 2019 - September 20, 2025
Managed and mentored volunteer teams; resolved service challenges through cross-team collaboration. Supported ongoing improvements to digital filing tools and internal coordination platforms.
Web Producer at Charles Schwab
March 30, 2013 - June 29, 2016
Supported web production across channels, delivering digital experiences and collaborating with marketing and product teams to maintain and optimize web content.
2nd Assistant Director at GoodShort
November 30, 2025 - Present
Orchestrated complex production timelines for short-form video content in fast-paced environments Facilitated cross-functional collaboration to align creative teams on technical demo requirements

Education

Add your educational history here.

Qualifications

Developing AI Applications on Azure
January 11, 2030 - September 20, 2025
Machine Learning for Business Professionals
January 11, 2030 - September 20, 2025
Build Android Apps (Project-Centered Course)
January 11, 2030 - September 20, 2025
The Python Bible
January 11, 2030 - September 20, 2025
Building Mobile Applications with SAP Screen Personas
January 11, 2030 - September 20, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment