I am a creative and detail-oriented video editor and graphic designer with a passion for crafting compelling visual stories and eye-catching designs. With expertise in industry-standard tools, I specialize in transforming raw footage into polished videos that engage and inspire audiences, while also delivering impactful graphic design solutions that elevate brand identities. Whether it's video editing, motion graphics, branding, or digital art, I bring creativity, technical skill, and a client-centered approach to every project.…

Ferdinand Lawrence

5.0 (9 reviews)

I am a creative and detail-oriented video editor and graphic designer with a passion for crafting compelling visual stories and eye-catching designs. With expertise in industry-standard tools, I specialize in transforming raw footage into polished videos that engage and inspire audiences, while also delivering impactful graphic design solutions that elevate brand identities. Whether it's video editing, motion graphics, branding, or digital art, I bring creativity, technical skill, and a client-centered approach to every project.…

Available to hire

I am a creative and detail-oriented video editor and graphic designer with a passion for crafting compelling visual stories and eye-catching designs. With expertise in industry-standard tools, I specialize in transforming raw footage into polished videos that engage and inspire audiences, while also delivering impactful graphic design solutions that elevate brand identities. Whether it’s video editing, motion graphics, branding, or digital art, I bring creativity, technical skill, and a client-centered approach to every project.

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Language

English
Fluent
French
Advanced
German
Advanced
Spanish; Castilian
Advanced

Work Experience

Marketing Manager & Specialist at Magi Mates
August 1, 2025 - Present
Marketing Manager & Specialist responsible for developing and executing marketing campaigns for a consumer electronics brand, leading content strategy, coordinating product launches, and aligning brand messaging with business goals. Analyzed performance metrics to optimize reach and engagement across channels.
Video Editor & Social Media Manager at Substratum Consulting Services
September 1, 2025 - September 22, 2025
Versatile video editor and social media manager known for transforming raw footage into scroll-stopping content and building online communities that stay engaged. Crafted platform-specific content strategies, designed on-brand visuals, and produced video explainers and short-form clips. Coordinated publishing calendars and conducted social media research to spot emerging trends and audience interests. Designed modern, professional website layouts reflecting the brand identity and ensuring consistent visuals and navigation.
Social Media Manager at Lumaé Fashion Brand
December 1, 2024 - September 22, 2025
Created engaging TikTok and Instagram Reels to showcase new product launches, edited promotional videos for paid ads, and scheduled content using Meta Business Suite. Produced corporate explainer videos and designed short-form LinkedIn clips to boost visibility. Conducted social media research to spot emerging trends, audience interests, and competitor strategies. Ensured consistent brand voice, visuals, and messaging across all social platforms and content.
Video Editor & Social Media Manager at Substratum Consulting Services
September 1, 2025 - September 22, 2025
Designed modern, professional website layout that reflect Substratum Consulting Services' brand identity. Ensured consistent visuals, clear navigation, and responsive design across all pages for a seamless user experience.
Marketing Manager & Specialist at Magi Mates
August 1, 2025 - Present
Led marketing campaigns for a consumer electronics brand, developing brand messaging, campaigns, and digital assets.
Social Media Manager at Lumé Fashion Brand
December 1, 2024 - September 22, 2025
Created engaging TikTok and Instagram Reels to showcase new product launches, edited promotional videos for paid ads, and scheduled content using Meta Business Suite. Produced corporate explainer videos and designed short-form LinkedIn clips to boost professional visibility.
Marketing Manager & Specialist at Magi Mates
August 1, 2025 - Present
Marketing manager for a consumer electronics brand; leads marketing initiatives, video content production, and social media strategy across platforms.
Video Editor & Social Media Manager at Substratum Consulting Services
September 1, 2025 - September 22, 2025
Designed modern, professional website layouts reflecting brand identity; produced video edits and managed social media, ensuring brand-consistent visuals and platform-specific strategies.
Social Media Manager at Lumaé Fashion Brand
December 1, 2024 - September 22, 2025
Created engaging TikTok and Instagram Reels to showcase new product launches, edited promotional videos for paid ads, and scheduled content using Meta Business Suite.
Marketing Manager & Specialist at Magi Mates
August 1, 2025 - Present
Video Editor & Social Media Management at Substratum Consulting Services
September 1, 2025 - October 11, 2025
Video Editor & Social Media Management
Social Media Manager at Lumaé Fashion Brand
December 1, 2024 - October 11, 2025
Created engaging TikTok and Instagram Reels to show new product launches, edited promotional videos for paid ads, and scheduled content using Meta Business Suite. Produced corporate explainer videos and designed short-form LinkedIn clips to boost professional visibility.

Education

Master of Business Management at Henderson State University
January 13, 2016 - July 23, 2020
Master of Arts in Strategic Communication and Digital Media at Marist College
January 24, 2022 - September 28, 2023
Master of Business Management at Henderson State University
January 1, 2016 - January 1, 2020
Master of Arts in Strategic Communication and Digital Media at Marist College
January 1, 2022 - January 1, 2023

Qualifications

Content Creation & Trends Mastery – Veloria Social Labs
May 14, 2024 - May 23, 2024
Trained in researching emerging trends, creating viral-ready visuals, and maintaining a consistent brand voice on multiple platforms.
Motion Graphics & Effects Certification – PixelForge Media Training
October 18, 2023 - December 13, 2023
Mastered creating smooth transitions, animated elements, and effects that elevate social media content.
Creative Video Marketing Campaigns – EchoSpark Creative School
March 4, 2025 - June 18, 2025
Learned to combine strategic messaging with video editing to create campaigns that capture attention and drive engagement.
Responsive Web Design Certification – BlueHaven Digital Academy
August 8, 2022 - October 24, 2022
Learned to create mobile-optimized, SEO-friendly websites with clean layouts and smooth user experiences.
No-Code Web App Development – NextForge Technology School
April 24, 2024 - September 27, 2024
Mastered Bubble.io and other no-code platforms to develop scalable, functional web applications efficiently.
E-Commerce Website Optimization – SilverPeak Web Academy
July 9, 2024 - August 24, 2024
Specialized in enhancing Shopify and WooCommerce stores for faster performance and better conversion rates.
EO & Performance Tuning – Ironwood Academy
October 29, 2024 - November 19, 2024
Focused on boosting search rankings, improving page speed, and refining site architecture for long-term growth.
Agile Project Management Fundamentals – SummitPoint Leadership Academy
February 11, 2025 - April 24, 2025
Learned Agile methods (Scrum, Kanban) to streamline workflows, manage change, and deliver successful outcomes.
Digital Project Planning & Scheduling – Oakridge Management Institute
September 9, 2024 - October 25, 2024
Gained expertise in scheduling, resource allocation, and milestone tracking with modern project management tools.
Risk Assessment & Quality Assurance – BrightRiver Consulting School
November 13, 2024 - December 19, 2024
Trained to evaluate potential risks, create mitigation plans, and maintain quality across all deliverables.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Healthcare, Real Estate & Construction, Financial Services, Non-Profit Organization, Travel & Hospitality, Retail
    uniE621 Branded Visuals for Online Course Platform – MyBespokeTraining
    I produced a series of branded visuals for MyBespokeTraining, an e-learning site offering CPD-accredited online courses across multiple categories. The goal was to elevate their visual identity in a way that aligns with their mission to provide flexible, high-quality education. My contributions included: Designing banners, thumbnails, and header graphics that communicate professionalism, trust, and approachability Aligning visuals with the site’s existing brand palette, typography, and style to maintain consistency Ensuring graphics convey course variety, credibility, and educational value (e.g. “230+ Courses,” “Accredited Certificate”) Optimizing images for web — maintaining clarity, fast loading, and responsiveness across devices Creating layouts that support navigation and user engagement (e.g., drawing attention to subscription offers, new courses, or blog content) The result is a more visually cohesive and compelling user experience that reinforces MyBespokeTraining’s positioning as a trusted, modern online education provider. If you want visuals that make your course site stand out, attract learners, and strengthen your brand — I can deliver. branding webdesigner designer…
    uniE621 Branded Visuals for Online Course Platform – MyBespokeTraining
    I produced a series of branded visuals for MyBespokeTraining, an e-learning site offering CPD-accredited online courses across multiple categories. The goal was to elevate their visual identity in a way that aligns with their mission to provide flexible, high-quality education. My contributions included: Designing banners, thumbnails, and header graphics that communicate professionalism, trust, and approachability Aligning visuals with the site’s existing brand palette, typography, and style to maintain consistency Ensuring graphics convey course variety, credibility, and educational value (e.g. “230+ Courses,” “Accredited Certificate”) Optimizing images for web — maintaining clarity, fast loading, and responsiveness across devices Creating layouts that support navigation and user engagement (e.g., drawing attention to subscription offers, new courses, or blog content) The result is a more visually cohesive and compelling user experience that reinforces MyBespokeTraining’s positioning as a trusted, modern online education provider. If you want visuals that make your course site stand out, attract learners, and strengthen your brand — I can deliver. webdesigner designer…
    uniE621 Creative Graphic Design for Brands and Social Media
    I specialize in crafting visually compelling designs that help brands stand out and connect with their audience. Using tools like Canva, Photoshop, and Illustrator, I create everything from polished social media graphics and promotional materials to eye-catching brand assets. My approach blends creativity with strategy—I focus on understanding your brand’s identity and audience, then translate that into clean, impactful visuals that communicate your message effectively. Whether it’s a bold social media campaign, a professional flyer, or a cohesive brand kit, I ensure every design is optimized for its platform and purpose. If you need designs that not only look great but also engage and convert, I can bring your vision to life with attention to detail and a modern, professional touch. graphicdesigner illustrator designer branding…
    uniE621 Creative Graphic Design for Brands and Social Media
    I specialize in crafting visually compelling designs that help brands stand out and connect with their audience. Using tools like Canva, Photoshop, and Illustrator, I create everything from polished social media graphics and promotional materials to eye-catching brand assets. My approach blends creativity with strategy—I focus on understanding your brand’s identity and audience, then translate that into clean, impactful visuals that communicate your message effectively. Whether it’s a bold social media campaign, a professional flyer, or a cohesive brand kit, I ensure every design is optimized for its platform and purpose. If you need designs that not only look great but also engage and convert, I can bring your vision to life with attention to detail and a modern, professional touch. graphicdesigner illustrator designer webdesigner…
    uniE621 Creative Graphic Design for Brands and Social Media
    I specialize in crafting visually compelling designs that help brands stand out and connect with their audience. Using tools like Canva, Photoshop, and Illustrator, I create everything from polished social media graphics and promotional materials to eye-catching brand assets. My approach blends creativity with strategy—I focus on understanding your brand’s identity and audience, then translate that into clean, impactful visuals that communicate your message effectively. Whether it’s a bold social media campaign, a professional flyer, or a cohesive brand kit, I ensure every design is optimized for its platform and purpose. If you need designs that not only look great but also engage and convert, I can bring your vision to life with attention to detail and a modern, professional touch. graphicdesigner branding designer…
    uniE621 Eye-Catching Social Media Graphic Design for Food & Branding Campaigns
    I created this vibrant burger graphic entirely in Canva, demonstrating how professional-quality visuals don’t always require advanced software. By combining typography, layout, and color theory, I designed an image that instantly grabs attention and communicates a clear message—perfect for food marketing, social media promotions, or brand awareness campaigns. This project highlights my ability to: Transform simple elements into a polished, high-impact design. Use Canva’s tools to achieve a modern, professional look. Balance composition, colors, and text for maximum engagement. Tailor designs for different platforms and audiences. If you’re looking for graphics that educate, engage, and convert—whether for restaurants, product launches, or social campaigns—I can create visually compelling designs like this to elevate your brand. graphicdesigner designer logo branding…
    uniE608 Broadcast Video Editing and Professional Color Grading for Aurevia Media
    For Aurevia Media, I transformed raw footage into a polished, broadcast-ready video. I managed the full editing process—cutting and arranging clips for a smooth narrative flow, applying precise color grading to achieve a vibrant and consistent look, and refining every detail to meet professional broadcast standards. The final product delivered a clean, engaging video that perfectly matched Aurevia Media’s vision and was well-suited for both television and online streaming. Suppose you’re looking for someone who can elevate your footage into a broadcast-quality production with expert editing and cinematic color grading. In that case, I can bring the same level of quality and care to your project. video explainervideo videoeditor…
    uniE621 Madigan website design
    Madigan Capital – Modern Website Design for a Financial Services Firm Madigan Capital needed a professional online presence that would reflect its expertise in financial services while making complex information simple for clients. I designed and developed a sleek, responsive website that balances trust, clarity, and modern aesthetics. Key Highlights: Clean, Professional Look: Used a minimalist design with a refined color palette to convey credibility and sophistication. User-Friendly Navigation: Structured the site for effortless browsing, ensuring investors can easily access services, insights, and contact details. Responsive Across Devices: Optimized for seamless performance on desktop, tablet, and mobile, giving visitors a consistent experience. Conversion-Focused Design: Integrated clear calls-to-action and a streamlined contact form to encourage inquiries. Performance Optimization: Improved loading speeds and SEO structure to enhance search visibility and user engagement. The result is a polished digital platform that positions Madigan Capital as a trusted financial partner while standing out in a competitive industry.…