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Results-driven Digital Marketing and Business Development Executive with 7+ years of experience driving brand growth, lead generation, and revenue optimization for startups and enterprises. Skilled in creating data-driven marketing strategies, leading cross-functional teams, and leveraging automation tools to deliver measurable business outcomes.…

Raphael Agbebaku

Growth Marketer, Marketing Strategist, Product Marketer, +5

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Results-driven Digital Marketing and Business Development Executive with 7+ years of experience driving brand growth, lead generation, and revenue optimization for startups and enterprises. Skilled in creating data-driven marketing strategies, leading cross-functional teams, and leveraging automation tools to deliver measurable business outcomes.…

Available to hire

Results-driven Digital Marketing and Business Development Executive with 7+ years of experience driving brand growth, lead generation, and revenue optimization for startups and enterprises. Skilled in creating data-driven marketing strategies, leading cross-functional teams, and leveraging automation tools to deliver measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing & E-commerce Strategist at Jumbo Sport (Fitness & Wellness Equipment Brand)

January 1, 2024 - Present

Remote role focusing on digital marketing and e-commerce strategies to drive growth, including multi-channel campaigns, content calendars, ROI-focused tactics, influencer partnerships, and community engagement to expand brand reach and sales.

Sales Manager at Alache Global

January 1, 2024 - Present

Remote role focusing on sales leadership across Africa; grew revenue and expanded online engagement.

Digital Marketing & Business Development Executive at House of Shirts (ANKA Africa) / Freelance

January 1, 2024 - Present

Led data-driven digital marketing and business development initiatives for House of Shirts, driving multi-channel campaigns (Google, Meta, LinkedIn) and CRM-enabled lead generation. Built and executed an e-commerce marketing calendar, produced high-impact content (viral reels, campaign videos) and nurtured influencer collaborations and community engagement to expand brand reach. Managed cross-functional teams, coordinated with partners, and delivered ROI-focused strategies that increased online engagement and sales. Reached over 10,000 beneficiaries through targeted campaigns.

Sales Manager at Alache Global

December 31, 2023 - September 22, 2025

Led sales and digital marketing initiatives, managed CRM and automation tools, and oversaw multi-channel campaigns. Built and maintained client relationships, drove revenue growth, and contributed to overall business development and market expansion.

Digital Marketing & Business Development Consultant at TBA Consult Africa

January 1, 2024 - Present

Digital marketing strategy, e-commerce strategy, CRM & automation tools, email marketing automation, project management, coaching & training, stakeholder engagement; led cross-functional campaigns and ROI-focused marketing initiatives.

Growth Manager at 360 Creative Innovation Hub

January 1, 2022 - Present

Led growth initiatives and multi-channel marketing campaigns (Google, Meta, LinkedIn); built ROI-focused content calendars, coordinated live events, and drove brand engagement.