Senior Web Developer and WordPress specialist with extensive experience building conversion-focused websites for diverse industries. Expert in WordPress development, WooCommerce solutions, and SEO optimization, with a strong business development background. Passionate about translating client requirements into websites that not only look great but deliver tangible business results.
Traffic & Revenue Growth
Increased client website traffic from 300 to 5,500+ monthly visitors
Transformed zero-sales websites into daily revenue generators within days of launch
Achieved page one Google rankings within one month for target keywords
Secured major partnership with KIA for automotive client
Award Recognition
Won UK Dev Awards 2022 for “Bee Online” website service project
Delivered award-winning done-for-you website service from concept to full business offering
Business Transformation Results
Converted broken, non-performing website into daily order-generating platform (Raw Shilajit Direct)
Transformed Fix Auto from 300 monthly visitors/zero online presence to area’s go-to prestige specialist
Migrated established jewellery business to custom WooCommerce with improved conversion rates
Built bespoke finance plugin enabling V12 finance integration for major jeweller
SEO & Marketing Performance
Consistently achieved page one rankings for high-value keywords in competitive markets
Outperformed much larger competitors on fraction of the budget through strategic Google Ads
Built social media presence and local community connections for automotive client
Client Success & Retention
Majority of clients acquired through word-of-mouth recommendations
Maintained 6+ year tenure with current employer (E Commerce Professionals Limited)
Successfully managed cross-departmental collaboration on complex projects
Technical Innovation
Developed online booking systems for both regular car hire and chauffeur services
Created custom checkout processes and payment gateway integrations
Built responsive websites across healthcare, automotive, jewellery, and supplements industries
Business Development Impact
Launched partnership management program, building strategic e-commerce relationships
Mentored staff and trained teams on new systems and technologies
Operated successful solo business managing entire operation from websites to supplier relationships
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
National Supercar Hire Company - Advanced Booking System Development
Project Overview:
Sophisticated website development for a premium supercar rental company requiring dual booking systems for regular car hire and specialized chauffeur services. Project demanded high-end aesthetic matching the luxury vehicle market.
Key Deliverables:
Dual online booking systems (self-drive and chauffeur services)
Premium automotive-focused web design
Advanced availability calendar and fleet management
High-impact vehicle photography integration
SEO optimization for competitive luxury car hire market
Mobile-responsive design for on-the-go bookings
Complex Technical Requirements:
Real-time availability checking across multiple vehicle categories
Separate booking flows for different service types
Integration with fleet management systems
Secure payment processing for high-value rentals
Geographic service area management
Marketing Success:
Achieved page one rankings for multiple high-value keywords
Successful penetration of competitive luxury car hire market
Enhanced brand positioning against established competitors
Improved conversion rates through streamlined booking process
Professional presentation matching premium service offering
Industry Impact:
Positioned client as serious competitor in the national supercar hire market through professional online presence and functional booking technology.
Website: https://www.twine.net/signin
Supplements Company - Complete Website Rebuild & Business Recovery
Project Overview:
Emergency website reconstruction for a struggling supplements company with a completely broken, non-converting website. This was a comprehensive business recovery project requiring rapid turnaround to save the failing operation.
Key Deliverables:
Complete website rebuild from scratch using WordPress
Professional product photography and high-quality renders
E-commerce functionality optimized for supplement sales
SEO optimization for competitive health supplement keywords
Content strategy focused on product benefits and authenticity
Payment gateway integration and secure checkout process
Dramatic Business Impact:
Transformed zero-sales website into daily order generator
Orders began within 2 days of launch - first time ever for the business
Significant improvement in product presentation and credibility
Enhanced user trust through professional design and clear information
Established sustainable online revenue stream
Technical Restoration:
Rebuilt entire site architecture from failed previous version
Implemented robust e-commerce platform for recurring orders
Created compelling product presentation with before/after imagery
Optimized for health supplement compliance and regulations
Website: https://www.twine.net/signin
UK’s Oldest Jewellery Store - E-commerce Migration & Finance Integration
Project Overview:
Complex migration project for Britain’s oldest established jewellery business, transitioning from BigCommerce to a custom WooCommerce solution. Required sophisticated e-commerce functionality for high-value luxury goods and specialized finance options.
Key Deliverables:
Complete platform migration from BigCommerce to custom WooCommerce
Bespoke V12 finance plugin development for jewellery purchases
High-end product photography integration and optimization
Luxury brand-focused design reflecting heritage and prestige
Advanced inventory management for precious metals and stones
Secure payment processing for high-value transactions
Results Achieved:
Completely improved user experience and conversion rates
Seamless integration of finance options increased average order value
Enhanced mobile shopping experience for luxury goods
Preserved brand heritage while modernizing online presence
Improved customer journey from browsing to purchase completion
Technical Challenges Solved:
Custom finance integration requiring complex API connections
High-security requirements for luxury goods e-commerce
Product visualization for expensive jewellery items
Heritage brand digital transformation
Website: https://www.twine.net/signin
BLOOM CLINICAL
ADHD & Autism Assessment Clinic - Healthcare Website Development
Project Overview:
Complete website build for a specialised healthcare provider offering ADHD and autism assessments for both children and adults. This project required sensitive handling of medical content while maintaining professional credibility and user accessibility.
Key Deliverables:
Fully responsive WordPress website optimized for healthcare sector
SEO-focused content strategy targeting specific assessment keywords
GDPR-compliant patient data handling systems
Professional design reflecting clinical expertise and trustworthiness
Google Ads campaign setup and management
Local SEO optimisation for healthcare searches
Results Achieved:
Achieved page one Google rankings within one month for target keywords
Google Ads campaign outperformed larger competitors despite fraction of budget
Significant increase in patient inquiries and bookings
Enhanced professional credibility through modern, accessible web presence
Technical Implementation:
WordPress CMS with custom healthcare-focused functionality, mobile-responsive design, and optimised loading speeds for improved user experience.
Website: https://www.twine.net/signin
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