Arianna Bonetti

Available to hire

Language

Italian
Fluent
English
Fluent
French
Advanced
German
Intermediate
Spanish; Castilian
Advanced

Work Experience

Marketing Manager - Entrepreneurial Project at Fluyda.me - Entrepreneurial Project
October 1, 2024 - Present
Developed storytelling and creative content strategies for @Fluyda.me, shaping the brand voice around sustainability and wellbeing. Created campaigns and community-driven narratives that positioned Flu yda as the first Italian e-commerce dedicated to menstrual care. Coordinated collaborations with creators and brands, ensuring consistency with the brand’s values and identity.
Entrepreneur / Campaign & Content Strategist at Freelance
October 1, 2024 - Present
Developed storytelling and creative content strategies for a brand focused on sustainability and wellbeing; built campaigns with creators and brands; shaped the brand voice and content narratives.
Influencer Marketing Manager and Country Lead Italy at Flu yda.me
September 30, 2024 - September 29, 2025
Led the Italian market expansion, managing a cross-functional team of 5 (design, ops, influencer marketing, customer care). Developed country growth strategy, aligning creative campaigns with brand goals. Oversaw P&L, budgets, and KPI performance. Coordinated rebranding projects, defining new creative narratives for the Italian audience.
Influencer Marketing Manager and Country Lead Italy at Fashion Startup
September 1, 2024 - September 29, 2025
Led the Italian market expansion, managing a cross-functional team of 5 (design, ops, influencer marketing, customer care). Developed country growth strategy, aligned creative campaigns with brand goals. Oversaw P&L, budgets, and KPI performance. Coordinated rebranding and narrative development for the Italian market.
Influencer Marketing Manager and Country Lead Italy at Fluidya (Luxury Brand) / Flu-fiya
September 1, 2024 - September 29, 2025
Led the Italian market expansion, managing a cross-functional team of 5 (design, operations, influencer marketing, customer care). Developed country growth strategies, aligning creative campaigns with brand goals. Oversaw P&L, budgets, and performance KPIs. Coordinated rebranding projects, defining new creative narratives for the Italian audience.
Influencer Marketing and Growth Manager at HanfgEfluster (DACH) / Hemproutine (Italy)
September 1, 2024 - September 24, 2025
Developed and executed influencer marketing strategies; increased brand engagement; managed 100+ influencer relationships; coordinated re-branding and monthly campaigns; analyzed data to optimize content strategy.
Influencer Marketing Manager at Fashion Startup
February 1, 2024 - September 29, 2025
Designed and executed influencer campaigns; led brand awareness initiatives, managed cross-functional teams, oversaw budgets and KPIs; coordinated rebranding projects and created narratives for Italian audience.
Entrepreneur / Founder at Fluyda
February 1, 2024 - September 24, 2025
First e-commerce fully dedicated to instrumental wellbeing and sustainable period products; managed e-commerce operations, content creation, storytelling and copywriting; built and maintained brand presence online.
Illustrator at Freelance
January 1, 2022 - Present
Illustration projects on demand; provided visual assets for various clients.
Illustrator at Link Here
January 1, 2022 - Present
Illustration projects on demand; creates illustration assets for various clients.
Social Media Manager - Internship at Saenguin Suits (Now Saiz) - Fashion Startup
August 31, 2021 - September 29, 2025
Curated and grew the brand’s presence on Instagram, TikTok, and LinkedIn, aligning visuals and tone with brand identity. Designed and produced content (posts, stories, reels), translating brand values into engaging narratives. Supported campaign execution to drive brand awareness and strengthen the positioning in the premium fashion market. Analyzed performance metrics and transformed insights into content optimization.
Social Media Manager - Intern at Saenguin Suits
August 1, 2021 - September 29, 2025
Curated and grew the brand’s presence on Instagram, TikTok, and LinkedIn, aligning visuals and tone with the brand identity. Designed and produced creative content (posts, stories, reels), translating brand values into engaging narratives. Supported campaign execution to drive brand awareness and strengthen the positioning in the premium fashion market. Analyzed performance metrics and transformed insights into content optimization.
Social Media Manager - Internship at SAENGUIN SUITS
August 1, 2021 - September 29, 2025
Curated and grew the brand’s presence on Instagram, TikTok, and LinkedIn; aligned visuals and tone with brand identity. Designed and produced creative content (posts, stories, reels). Translated brand values into engaging narratives. Supported campaign execution to drive brand awareness and strengthen positioning in the premium fashion market. Analyzed performance metrics and transformed insights into content optimization.
Influencer Marketing Manager at Hanf Gefluster / Hemproutine
August 1, 2020 - September 24, 2025
Developed and executed influencer marketing strategies; Increased brand engagement; Managed relationships with influencers and agencies; Negotiated contracts; Analyzed campaign data to optimize performance.
Social Media Manager - Intern at Saenguin Suits (Startup)
August 1, 2020 - September 24, 2025
Managed and grew the brand's social media presence across Instagram, TikTok and LinkedIn; Created and scheduled engaging content; Assisted in developing and executing social media campaigns; Analyzed metrics to optimize performance.
Marketing Intern at Sprout Media Ltd
June 1, 2020 - September 29, 2025
Produced creative content for e-commerce websites and blogs. Conducted market trend research and applied insights into storytelling strategies. Managed Shopify e-commerce platforms with a focus on branding and UX.
Social Media Manager - Internship at SAENGUIN SUITS
June 1, 2020 - September 29, 2025
Curated and grew the brand’s presence on Instagram, TikTok, and LinkedIn; aligned visuals and tone with brand identity. Designed and produced creative content (posts, stories, reels). Translated brand values into engaging narratives. Supported campaign execution to drive brand awareness and strengthen positioning in the premium fashion market. Analyzed performance metrics and transformed insights into content optimization.
Marketing Intern at Sprout Media Ltd
June 1, 2020 - September 24, 2025
Market research and competitor analysis; Content creation and copywriting for websites and blogs; Social media management.
Marketing Intern at Sprout Media Ltd
December 31, 2019 - September 29, 2025
Produced creative content for e-commerce websites and blogs. Conducted market trend research and applied insights into storytelling strategies. Managed Shopify e-commerce platforms with a focus on branding and UX.
Marketing Intern at Sprout Media Ltd
December 1, 2019 - September 29, 2025
Produced creative content for e-commerce websites and blogs. Conducted market trend research and insights into storytelling strategies. Managed Shopify e-commerce platforms focusing on branding and UX.
Education Academic Tutor at Politecnico di Torino
December 1, 2019 - September 24, 2025
Assisted professors during workshops and lectures; provided one-on-one guidance to students on course materials and assignments; organized workshop logistics.
Marketing Intern at Sprout Media
December 1, 2019 - September 24, 2025
Conducted market research and competitor analysis; created content and copy for websites and blogs; managed social media.
Product Designer - Internship at Navone Associates - Luxury Lighting Brand
January 31, 2019 - September 29, 2025
Supported design and engineering processes for luxury lighting projects. Contributed to sketches, prototyping and material research for visual development.
Product Designer - Intern at Navone Associates Luxury Lighting Brand
January 1, 2019 - September 29, 2025
Supported design and engineering processes for luxury lighting projects. Contributed to sketches, prototyping and material research for visual development.
Product Designer - Intern at Navone Associates
January 1, 2019 - September 29, 2025
Supported design and engineering processes for luxury lighting projects. Contributed to sketches, prototyping and material research for visual development.
Product Designer - Intern at Navone Associates
January 1, 2019 - September 24, 2025
Supported in designing and engineering processes of the projects.
Product Designer - Intern at Restart by Navone Association
January 1, 2019 - September 24, 2025
Supported in the design and engineering processes for luxury lighting projects; contributed to product development.

Education

Master in Brand Activism at ICN Business School
January 1, 2021 - January 1, 2022
Master in Management at ICN Business School
January 1, 2020 - January 1, 2021
Bachelor Degree in Product Design at Politecnico di Torino
January 1, 2016 - January 1, 2019
Master in Management at ICN Business School
January 11, 2030 - September 24, 2025
Bachelor's Degree in Product Design at Politecnico di Torino
January 1, 2016 - January 1, 2019
Bachelor Degree in Product Design at Politecnico di Torino
January 1, 2016 - December 31, 2019
Master in Management at ICN Business School
January 1, 2020 - December 31, 2022
Master in Management at ICN Business School
January 1, 2021 - January 1, 2022
Bachelor in Product Design at Politecnico di Torino
January 1, 2016 - January 1, 2019
Bachelor Degree in Product Design at Politecnico di Torino
January 1, 2016 - January 1, 2019
Master in Management at ICN Business School
January 1, 2020 - December 31, 2021

Qualifications

Master in Brand Activism
January 1, 2021 - January 1, 2022
Master in Management
January 1, 2020 - January 1, 2021
Bachelor Degree in Product Design
January 1, 2016 - January 1, 2019
Master thesis: Brand Activism
January 11, 2030 - September 24, 2025
Master’s Thesis on Brand Activism
January 11, 2030 - September 29, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail, Manufacturing, Consumer Goods