Shahzaib Iqbal

Led digital growth and retention strategy for a Canadian cannabis retailer, navigating North American regulatory constraints; boosted sales by 40% in the first year. Built and managed automated email loyalty programs using Klaviyo and Alpine IQ, driving repeat purchases. Oversaw the creative process for all brand assets to ensure high-quality, compliant visuals across platforms. Maintained organic visibility through technical SEO on WordPress and Google Search Console. Executed social media plans and campaigns within regulatory limits to keep the brand engaged.

Led day-to-day operations across client projects including web development, SEO, and digital marketing. Managed a cross-functional team of developers, designers, digital marketers, and SEO professionals to ensure timely delivery. Implemented operational processes and documentation that boosted efficiency by 45%. Coordinated with international clients on planning, reporting, and performance optimization. Provided technical consultation for growth and digital transformation strategies.

Started as an intern during my degree program, quickly promoted due to performance. Introduced digital tools to streamline lead tracking and customer data integrity, improving marketing attribution accuracy. Introduced ERP tools to streamline workflow, reducing manual data entry by 30%. Supervised system upgrades and ensured network security and data integrity. Trained staff in IT best practices, improving productivity. Developed and launched social media marketing campaigns which significantly boosted business.