I am Shahzaib Iqbal, a Digital Marketing & Performance Specialist with 6+ years of experience helping brands grow in high-stakes, regulated markets like iGaming and Cannabis. I focus on using data and technical tools (like Alpine IQ and GA4) to turn traffic into loyal customers. I thrive on collaborating with cross-functional teams to translate complex analytics into actionable growth strategies across web, email, SEO, and social media. I enjoy building scalable processes, aligning with international clients, and delivering measurable results.

Shahzaib Iqbal

I am Shahzaib Iqbal, a Digital Marketing & Performance Specialist with 6+ years of experience helping brands grow in high-stakes, regulated markets like iGaming and Cannabis. I focus on using data and technical tools (like Alpine IQ and GA4) to turn traffic into loyal customers. I thrive on collaborating with cross-functional teams to translate complex analytics into actionable growth strategies across web, email, SEO, and social media. I enjoy building scalable processes, aligning with international clients, and delivering measurable results.

Available to hire

I am Shahzaib Iqbal, a Digital Marketing & Performance Specialist with 6+ years of experience helping brands grow in high-stakes, regulated markets like iGaming and Cannabis. I focus on using data and technical tools (like Alpine IQ and GA4) to turn traffic into loyal customers.

I thrive on collaborating with cross-functional teams to translate complex analytics into actionable growth strategies across web, email, SEO, and social media. I enjoy building scalable processes, aligning with international clients, and delivering measurable results.

See more

Language

English
Advanced
Urdu
Fluent
Panjabi, Punjabi
Fluent
Norwegian Nynorsk
Beginner

Work Experience

Manager Digital Media Operations at Exceinov Private Limited
January 1, 2021 - January 1, 2025
Led day-to-day operations across client projects including web development, SEO, and digital marketing. Managed a cross-functional team of developers, designers, digital marketers, and SEO professionals to ensure timely delivery. Implemented operational processes and documentation that boosted efficiency by 45%. Coordinated with international clients on planning, reporting, and performance optimization. Provided technical consultation for growth and digital transformation strategies.
Digital Marketing & SEO Specialist (Remote) at Royal Leafs Cannabis - Canada
January 1, 2022 - January 1, 2024
Led digital growth and retention strategy for a Canadian cannabis retailer, navigating North American regulatory constraints; boosted sales by 40% in the first year. Built and managed automated email loyalty programs using Klaviyo and Alpine IQ, driving repeat purchases. Oversaw the creative process for all brand assets to ensure high-quality, compliant visuals across platforms. Maintained organic visibility through technical SEO on WordPress and Google Search Console. Executed social media plans and campaigns within regulatory limits to keep the brand engaged.
Assistant Manager – Digital Marketing at PKG International Shipping & Logistics Limited
January 1, 2018 - January 1, 2020
Started as an intern during my degree program, quickly promoted due to performance. Introduced digital tools to streamline lead tracking and customer data integrity, improving marketing attribution accuracy. Introduced ERP tools to streamline workflow, reducing manual data entry by 30%. Supervised system upgrades and ensured network security and data integrity. Trained staff in IT best practices, improving productivity. Developed and launched social media marketing campaigns which significantly boosted business.
Social Media & SEO Manager (Part-Time) at Sam Movers & Packers LLC UAE
January 1, 2016 - January 1, 2024
Developed and executed organic and paid social media strategies to drive customer acquisition and brand awareness in the UAE. Authored SEO-friendly marketing content and service pages, improving search engine rankings and organic lead generation. Monitored engagement metrics across social platforms to refine content performance and enhance user engagement levels. Managed daily social media activities to keep the brand connected with its audience within local regulations.

Education

BS (Hons.) IT at Bahria University, Pakistan
January 1, 2016 - January 1, 2020
Pre-Engineering at Punjab College, Pakistan
January 1, 2013 - January 1, 2015
SSC at Danish School, Pakistan
January 1, 2011 - January 1, 2013

Qualifications

Data Science & Analytics
January 1, 2024 - March 13, 2026
Digital Media Associate
January 1, 2024 - March 13, 2026
Marketing Funnel Essentials
January 1, 2024 - March 13, 2026
Alpine IQ Certified Expert
January 1, 2023 - March 13, 2026
Certified Free to Paid Conversions Expert
January 1, 2023 - March 13, 2026
ISO 9001:2015 - Quality Management System (QMS)
January 1, 2023 - March 13, 2026
Internet of Everything - IoET
January 1, 2019 - March 13, 2026

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services