As a Creative Graphic Designer with over a decade of experience, I design in-store graphics, press ads, lookbooks and digital assets. I currently work as a Freelance Lead Graphic Designer for Ocado Logistics, guiding creative direction, maintaining brand identity, and collaborating with operations, HR, and internal communications to deliver clear, engaging visuals.\n\nMy background includes senior freelance and in-house roles at Next PLC, Skin Brands, Arcadia Miss Selfridge, Tesco, New Look, TK Maxx and more. I thrive on turning briefs into visuals that resonate across web, print and retail, and I enjoy building mood boards, presenting concepts to stakeholders and ensuring timely production.…

Leon Docking

As a Creative Graphic Designer with over a decade of experience, I design in-store graphics, press ads, lookbooks and digital assets. I currently work as a Freelance Lead Graphic Designer for Ocado Logistics, guiding creative direction, maintaining brand identity, and collaborating with operations, HR, and internal communications to deliver clear, engaging visuals.\n\nMy background includes senior freelance and in-house roles at Next PLC, Skin Brands, Arcadia Miss Selfridge, Tesco, New Look, TK Maxx and more. I thrive on turning briefs into visuals that resonate across web, print and retail, and I enjoy building mood boards, presenting concepts to stakeholders and ensuring timely production.…

Available to hire

As a Creative Graphic Designer with over a decade of experience, I design in-store graphics, press ads, lookbooks and digital assets. I currently work as a Freelance Lead Graphic Designer for Ocado Logistics, guiding creative direction, maintaining brand identity, and collaborating with operations, HR, and internal communications to deliver clear, engaging visuals.\n\nMy background includes senior freelance and in-house roles at Next PLC, Skin Brands, Arcadia Miss Selfridge, Tesco, New Look, TK Maxx and more. I thrive on turning briefs into visuals that resonate across web, print and retail, and I enjoy building mood boards, presenting concepts to stakeholders and ensuring timely production.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Graphic Designer at Next PLC
August 1, 2022 - Present
In-house role producing all in-store retail graphics from concept to store execution while maintaining the Next handwriting. Collaborates cross-functionally with multiple departments; designs press ads, flyers, lookbooks, press invitations and marketing emails.
Creative Graphic Designer at Skin Brands
July 31, 2022 - September 24, 2025
12-month contract working within a growing in-house marketing team. Designs concepts for marketing campaigns across web, print, social media and digital advertising; creates promotional mailers and web banners; designs publication e-books for retail brochures; quality checks artworks for printing; creates mood boards and marketing presentations as required.
Senior Freelance Graphic Designer at Aliana Retailers and Mini Holidays
April 30, 2021 - September 24, 2025
Designs buyer guides, lookbooks and trade catalogues; creates digital assets for emails, web banners and social advertising.
Graphic Designer/Artworker at Arcadia Miss Selfridge
September 30, 2019 - September 24, 2025
Artworker/Graphic Designer for all print needs within Miss Selfridge; in-store graphics, POS internals, digital web banners, window schemes and marketing/press material. Managed campaigns for UK and international stores, aligning with seasonal trends and maintaining the Miss Selfridge brand.
Creative Graphic Designer at Next PLC
May 31, 2018 - September 24, 2025
Designed innovative concepts representing and enhancing the Next brand; interpreted briefs, presented mood boards and typography for sign-off, and managed artwork production to meet tight deadlines. Also contributed to in-store graphics and web banners for major national publications.
Designer/Artworker at Tesco
May 31, 2008 - September 24, 2025
Designed, created and managed promotional and event POS; ensured timely delivery across Central Europe. Liaised with POS Managers, in-country Marketing Managers and the Marketing Director; collaborated cross-functionally with buying teams to ensure accurate store communications and brand consistency for Cherokee / Florence and Fred.
Graphic Designer at New Look
May 31, 2009 - September 24, 2025
Freelance graphic designer in marketing; worked on POS and promotional material including international market requirements.
Graphic Designer at TK Maxx Europe
January 31, 2009 - September 24, 2025
Freelance graphic designer contracted to TK Maxx; collaborated on re-branding concepts, including ‘Summer Shop’ signage and the launch of ‘Kids Maxx’.
Creative Graphic Designer at Next PLC
August 1, 2022 - Present
In-house brand marketing designer producing all in-store graphics from concept to store execution; collaborates cross-functionally with multiple departments; designs press ads, flyers, lookbooks, press invitations and marketing emails.
Creative Graphic Designer at Skin Brands
July 1, 2022 - September 24, 2025
Creative Graphic Designer on a 12-month contract; designs concepts for marketing campaigns across web, print, social media and digital advertising; creates promotional mailers and web banners; designs publication e-book for retail brochure; quality checks artwork; creates mood boards and marketing presentations.
Senior Freelance Graphic Designer at Aliana Retailers and Mini Holidays
April 1, 2021 - September 24, 2025
Day-to-day design work including buyer guides, lookbooks and trade catalogues; creates digital assets for emails, web banners and social advertising.
Graphic Designer/Artworker – Permanent Contract at Arcadia Miss Selfridge
September 1, 2019 - September 24, 2025
Artworker/Graphic Designer for all aspects of print within Miss Selfridge; in-store graphics, POS interiors, digital web banners, window schemes and marketing/press material; managed campaigns across UK and international stores; ensured branding aligned with seasonal/trend changes.
Creative Graphic Designer – Permanent Contract at Next PLC
May 1, 2018 - September 24, 2025
Designed innovative concepts representing the Next brand; maintained strong brand awareness; collaborated with internal departments; interpreted briefs and presented mood boards to Menswear for sign-off; delivered production-ready artwork under tight deadlines; contributed to press campaigns, in-store graphics and web banners.
Designer/Artworker – Permanent at Tesco
May 1, 2008 - September 24, 2025
Designed, created and managed promotional and event POS; ensured timely delivery of POS materials for store communications across Central Europe; liaised with POS Managers, in-country Marketing Managers and Marketing Director; cross-functional with buying teams; built brand awareness for Cherokee / Florence and Fred clothing; produced hanging banners, swing tickets and other promotional POS; resolved issues between internal and external agencies.
Creative Graphic Designer at Next PLC
August 1, 2022 - Present
In-house brand marketing designer responsible for producing in-store graphics from concept to execution, while maintaining the Next handwriting. Cross-functional collaboration with multiple departments to ensure strong execution. Also designs press ads, flyers, lookbooks, press invitations and marketing emails.
Creative Graphic Designer at Skin Brands
July 1, 2022 - September 24, 2025
Part of a growing in-house marketing team designing concepts for marketing campaigns across web, print, social, and digital advertising; design of promotional mailers and web banners; publication e-books for retail brochures; quality check of artwork for printing; creation of mood boards and marketing presentations.
Senior Freelance Graphic Designer at Aliana Retailers and Mini Holidays
April 1, 2021 - September 24, 2025
Designed buyer guides, lookbooks and trade catalogues; created digital assets for emails, web banners, and social advertising.
Graphic Designer/Artworker at Arcadia Miss Selfridge
September 1, 2019 - September 24, 2025
Artworker/Graphic Designer handling all print aspects for Miss Selfridge, including in-store graphics, POS internals, digital web banners, window schemes, and marketing/press material. Managed campaigns across UK and international stores, aligning with seasonal trends while maintaining brand.
Creative Graphic Designer at Next PLC
May 1, 2018 - September 24, 2025
Past role focusing on innovative concepts representing the Next brand; collaborated with Menswear, presented mood boards and typography to buying teams and Head of Menswear for sign-off; ensured artwork was production-ready under tight deadlines; contributed to press campaigns, in-store graphics, and web banners.
Designer/Artworker at Tesco
May 1, 2008 - September 24, 2025
Designed and managed promotional and event POS; collaborated with POS Managers, in-country Marketing Managers, and the Marketing Director to ensure timely delivery and accurate store communications across Central Europe; contributed to Cherokee/Floence and Fred clothing campaigns.
Graphic Designer at New Look
May 1, 2009 - September 24, 2025
Freelance graphic designer in marketing; worked on POS and promotional material for international markets.
Graphic Designer at TK Maxx Europe
January 1, 2009 - September 24, 2025
Freelance contractor in the creative department; supported re-branding concepts such as 'Summer Shop' signage and the launch of 'Kids Maxx'.
Freelance Lead Graphic Designer at Ocado Logistics
January 1, 2025 - October 27, 2025
Lead creative direction and execution of digital assets, internal campaigns, presentations and infographics; ensure brand consistency; collaborate with cross-functional teams; manage end-to-end projects; design press ads, flyers, lookbooks and marketing emails.
Creative Graphic Designer at Next PLC
January 1, 2025 - January 1, 2025
In-house brand marketing; design in-store graphics from concept to execution; maintain Next handwriting; cross-functional collaboration; design press ads, flyers, lookbooks, press invitations and marketing emails.
Creative Graphic Designer at Skin Brands
July 1, 2022 - July 1, 2022
Creative graphic design for marketing campaigns across web, print, social and digital advertising; design promotional mailers and web banners; design publication e-books; quality check artwork for print; create mood boards and marketing presentations.
Graphic Designer/Artworker at Arcadia Miss Selfridge
September 1, 2019 - September 1, 2019
Artworker/Graphic Designer for all print; in-store campaigns, digital banners, window schemes; manage campaigns for UK and international stores; ensure brand consistency and seasonal updates.
Designer/Artworker at Tesco
May 1, 2008 - May 1, 2008
Design and manage promotional and event point of sale; ensure timely delivery; liaise with POS Managers, in-country Marketing Managers and Marketing Director; cross-functional collaboration; build brand awareness for Cherokee / Florence & Fred; manage agency relations.
Graphic Designer at New Look (Freelance)
May 1, 2009 - May 1, 2009
Freelance graphic designer in marketing; work on POS and promotional material for international markets.
Graphic Designer (Freelance) at TK Maxx Europe
January 1, 2009 - January 1, 2009
Contracted to the creative department; work on re-branding concepts such as ‘Summer Shop’ signage and the ‘Kids Maxx’ launch.
Creative Graphic Designer at Next PLC
May 1, 2018 - May 1, 2018
Created concepts representing the Next brand; presented mock-ups and typography for mood boards to buying teams and Head of Menswear; ensured artwork was production-ready for campaigns, in-store graphics, and press/web assets.

Education

HND in Graphic Design at The Arts Institute at Bournemouth
January 1, 1999 - January 1, 2001
BA (Digital Arts) – First Year at Thames Valley University
January 1, 1997 - January 1, 1998
B-Tech National Diploma Multimedia (Merit) at West Thames College
January 1, 1996 - January 1, 1997
B-Tech National Diploma Typography & Graphic Design (Merit) at West Thames College
January 1, 1994 - January 1, 1996
B-Tech First Diploma in Design (Distinction) at Hammersmith West London College
January 1, 1993 - January 1, 1994
HND in Graphic Design at The Arts Institute at Bournemouth University
January 1, 1999 - January 1, 2001
BA (Digital Arts) – First Year at Thames Valley University
January 1, 1997 - January 1, 1998
B-Tech National Diploma Multimedia (Merit) at West Thames College
January 1, 1996 - January 1, 1997
B-Tech National Diploma Typography & Graphic Design (Merit) at West Thames College
January 1, 1994 - January 1, 1996
B-Tech First Diploma in Design (Distinction) at Hammersmith West London College
January 1, 1993 - January 1, 1994
HND in Graphic Design at The Arts Institute at Bournemouth University
January 1, 1999 - January 1, 2001
BA (Digital Arts) – First year at Thames Valley University
January 1, 1997 - January 1, 1998
B-Tech National Diploma Multimedia (Merit) at West Thames College
January 1, 1996 - January 1, 1997
B-Tech National Diploma Typography & Graphic Design (Merit) at West Thames College
January 1, 1994 - January 1, 1996
B-Tech First Diploma in Design (Distinction) at West Thames College
January 1, 1993 - January 1, 1994
HND in Graphic Design at The Arts Institute at Bournemouth University
January 1, 1999 - January 1, 2001
BA (Digital Arts) – First Year at Thames Valley University
January 1, 1997 - January 1, 1998
B-Tech National Diploma Multimedia (Merit) at West Thames College
January 1, 1996 - January 1, 1997
B-Tech National Diploma Typographic & Graphic Design (Merit) at West Thames College
January 1, 1994 - January 1, 1996
BTec First Diploma in Design (Distinction) at Hammersmith West London College
January 1, 1993 - January 1, 1994

Qualifications

HND in Graphic Design
January 1, 1999 - January 1, 2001
B-Tech National Diploma Multimedia (Merit)
January 1, 1996 - January 1, 1997
B-Tech National Diploma Typographic & Graphic Design (Merit)
January 1, 1994 - January 1, 1996
BTec First Diploma in Design (Distinction)
January 1, 1993 - January 1, 1994

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet, Other

Skills

Experience Level