Vu Bich Ngoc

Digital Marketing Specialist at Novaon Digital - Digital Marketing Agency

Managed and optimized paid campaigns across Meta (Facebook/Instagram), TikTok, and Google Search; focused on engagement and pay-per-click campaigns to boost lead generation efficiency by 150% within one year; collaborated with internal specialists to produce and refine creatives, messages, and organic content; delivered data-driven reports and insights to optimize CPC, CPL, CTR and lead-to-prospect rate; developed customized workflows and automations on Go High Level; planned experimental marketing initiatives and pop-ups to strengthen brand awareness and positioning.

Marketing Coordinator at Meta Ads Manager

Assisted in planning multi-channel content strategies across Facebook, LinkedIn, website, email, and online press; created and managed diverse content formats (static posts, market reports, blogs, landing pages, emails, press releases) aligned with client branding and campaign goals; supported setup and monitoring of Meta Ads campaigns and performance reporting.

Digital Marketing Specialist (Remote) at Novaon Digital

Managed and optimized paid campaigns across Meta (Facebook/Instagram), TikTok, and Google Search. Focused on engagement and pay-per-click campaigns, boosting lead generation efficiency by 150% within one year. Collaborated with internal specialists to produce, test, and refine ads creatives and messages, as well as organic content (short reels, static posts, emails, blogs, landing pages, ebooks) to drive social media engagement and generate inbound leads. Delivered data-driven reports translating campaign performance into actionable insights to optimize CPC, CPL, CTR, and CPM. Developed customized workflows and Go High Level integrations to streamline prospecting processes and enhance marketing performance. Planned experiential marketing initiatives at tech events and pop-up stores to strengthen brand awareness and positioning in target markets.

Digital Marketing Specialist at Remote / Freelance

Managed and optimized paid campaigns across Meta (Facebook/Instagram), TikTok, and Google Search, focusing on engagement and pay-per-click campaigns that boosted lead generation efficiency by 150% within one year. Collaborated with internal specialists to produce, test and refine ad creatives, messages and organic content including short reels, static posts, emails, blogs, landing pages, and eBooks to drive social media engagement and generate inbound leads. Delivered data-driven reports to stakeholders, translating campaign performance into actionable insights to optimize CPC, CPL, CTR, CPM and lead-to-prospect rate. Developed customized workflows, automation, and integrations on Go High Level to streamline prospecting processes and enhance marketing performance. Planned experiential marketing initiatives at tech events and pop-up stores to strengthen brand awareness and positioning. This role covers growth marketing across B2B and B2C service-based environments with a focus on ROI an

Managed paid campaigns across Meta (Facebook/Instagram), TikTok, and Google Search; focused on lead generation and pay-per-click campaigns; boosted lead generation efficiency by 150% within one year.

Marketing Coordinator Assistant at Onsmart Living

Assisted in planning multi-channel content strategies across Facebook, LinkedIn, website, email, and online press. Increased Facebook engagement to 500–1,500 interactions per post and achieved top-ranking blog results on Google Search. Created and managed diverse content formats including static posts, market reports, blogs, landing pages, emails, and press releases; aligned with client branding and campaign goals. Supported in setting up and monitoring Meta Ads campaigns, achieving CTR of 1.7%–3.1% and optimizing CPL performance.

Marketing Coordinator at Novaon Digital

Assisted in the planning of multi-channel content strategies across Facebook, LinkedIn, website, email, and online press, increasing Facebook engagement to 500-1,500 interactions per post and achieving top-ranking blog results on Google Search. Created and managed diverse content formats, including static posts, market reports, blogs, landing pages, emails, and press releases, aligning with client branding and campaign goals. Assisted in setting up and monitoring Meta Ads campaigns, achieving CTR of 1.7%-3.1% and optimizing CPL. Prepared weekly performance analysis reports and provided data-driven recommendations to optimize content format and advertising messages.