Hi, I’m a dedicated Email Operations & Web Content professional with 6+ years of experience leading end-to-end email marketing, content management, and digital production for healthcare and pharmaceutical clients. I blend technical precision with strategic insight to boost deliverability, engagement, and ROI while improving workflows and mentoring teams. I specialize in building, QA’ing, and deploying large-scale, regulation-compliant campaigns, managing CMS platforms, landing pages, and microsites for seamless, user-centered digital experiences. I’m passionate about data-driven optimization and cross-functional collaboration to deliver measurable results.

user1137167

Hi, I’m a dedicated Email Operations & Web Content professional with 6+ years of experience leading end-to-end email marketing, content management, and digital production for healthcare and pharmaceutical clients. I blend technical precision with strategic insight to boost deliverability, engagement, and ROI while improving workflows and mentoring teams. I specialize in building, QA’ing, and deploying large-scale, regulation-compliant campaigns, managing CMS platforms, landing pages, and microsites for seamless, user-centered digital experiences. I’m passionate about data-driven optimization and cross-functional collaboration to deliver measurable results.

Available to hire

Hi, I’m a dedicated Email Operations & Web Content professional with 6+ years of experience leading end-to-end email marketing, content management, and digital production for healthcare and pharmaceutical clients. I blend technical precision with strategic insight to boost deliverability, engagement, and ROI while improving workflows and mentoring teams.

I specialize in building, QA’ing, and deploying large-scale, regulation-compliant campaigns, managing CMS platforms, landing pages, and microsites for seamless, user-centered digital experiences. I’m passionate about data-driven optimization and cross-functional collaboration to deliver measurable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Web Production Manager at Haymarket Media US
January 1, 2022 - September 25, 2025
Led end-to-end production and deployment of high-volume email campaigns across CMS and ESP platforms. Oversaw web content, landing pages, and microsites; managed audience segmentation, list hygiene, and personalization strategies to maximize deliverability, engagement, and ROI. Supervised a team of email specialists; established QA standards; reduced errors and improved efficiency. Administered ESP configurations, user access, and vendor relationships; directed a successful platform migration to improve efficiency and scalability.
Email Operations Manager at Haymarket Media US
January 1, 2022 - Present
Oversee end-to-end email campaign execution across ESPs, ensuring accuracy and on-time delivery. Manage audience segmentation, data imports/exports, and list hygiene with CAN-SPAM/compliance. Conduct thorough QA (rendering tests, link validation, unsubscribe/opt-out center) in partnership with legal teams. Monitor deliverability, open rate, CTR, and conversions; optimize campaigns via A/B tests, send-time analysis, and reporting. Coordinate cross-functional workflows with marketing, creative, analytics, and IT; maintain campaign calendars and document best practices. Provide leadership through training and mentoring of junior teammates and deliver actionable performance insights to stakeholders.
Lead Web Producer at Haymarket Media US
January 1, 2021 - September 25, 2025
Directed custom email development and execution of high-volume promotional campaigns with accurate, responsive design and on-time delivery. Designed and built fully custom landing pages and microsites using responsive HTML/CSS. Served as primary contact for WordPress site management, including landing page creation, troubleshooting, taxonomy structuring, and asset development. Collaborated with cross-functional teams to optimize workflows and deliver seamless digital experiences.
Web Producer at Haymarket Media US
January 1, 2020 - September 25, 2025
Built, tested, and deployed high-volume promotional email campaigns with responsive design. Managed WordPress content, including article coding and site maintenance. Partnered with cross-department teams to coordinate workflows and deliver web projects on time. Executed email list segmentation to enable highly targeted campaigns and improved engagement.
Junior Web Developer at Freelance
January 1, 2019 - September 25, 2025
Designed and developed responsive websites for diverse clients. Built responsive HTML email templates optimized for 40+ email clients, supporting campaigns reaching over 3 million end users. Managed end-to-end email marketing campaigns including segmentation, data processing, pre-deployment testing, and rigorous QA to ensure accuracy and high deliverability.
Administrative Assistant at Cyrus Knits
January 1, 2016 - September 25, 2025
Processed, maintained, and revised sales and purchase orders; managed return merchandise authorization (RMA) requests with efficient customer support. Collected, organized, and analyzed data to prepare weekly sales reports informing business decisions and improving operational visibility.
Administrative Specialist at Zaporizhzhia Regional State Organization
January 1, 2012 - September 25, 2025
Prepared and maintained government statistical reports, ensuring accuracy and compliance with official standards. Organized recruitment and onboarding processes to support departmental workforce needs. Conducted political and policy research using statistical analysis, contributing insights for decision-making and reporting.

Education

Google Digital Marketing & Ecommerce Certificate at Coursera
January 1, 2025 - September 25, 2025
Web Development at Codecademy
January 1, 2017 - September 25, 2025
Quality Assurance at Brain Academy
January 1, 2016 - September 25, 2025
Master of Public Management at Zaporizhzhia National University
January 1, 2009 - January 1, 2010
Bachelor in Political Science at Zaporizhzhia National University
January 1, 2004 - January 1, 2009

Qualifications

Google Digital Marketing & Ecommerce Certificate
January 1, 2025 - September 25, 2025
Web Development – Codecademy
January 1, 2017 - September 25, 2025
Quality Assurance – Brain Academy
January 1, 2016 - September 25, 2025

Industry Experience

Healthcare, Life Sciences, Media & Entertainment