I'm Jessica Lovett, a graphic designer and art director with over 16 years of experience delivering high-quality work across print and digital. I love guiding a brand's evolution and creating coherent brand imagery that supports growth, working closely with founders, marketing teams and external partners to maintain a strong visual identity. As a hands-on freelancer and in-house designer, I prioritize collaborative, direct communication with clients. I bring a practical, deadline-conscious approach, partnering with photographers, printers and developers to deliver compelling campaigns, packaging and digital experiences with integrity and consistent aesthetics.

Jessica Lovett

I'm Jessica Lovett, a graphic designer and art director with over 16 years of experience delivering high-quality work across print and digital. I love guiding a brand's evolution and creating coherent brand imagery that supports growth, working closely with founders, marketing teams and external partners to maintain a strong visual identity. As a hands-on freelancer and in-house designer, I prioritize collaborative, direct communication with clients. I bring a practical, deadline-conscious approach, partnering with photographers, printers and developers to deliver compelling campaigns, packaging and digital experiences with integrity and consistent aesthetics.

Available to hire

I’m Jessica Lovett, a graphic designer and art director with over 16 years of experience delivering high-quality work across print and digital. I love guiding a brand’s evolution and creating coherent brand imagery that supports growth, working closely with founders, marketing teams and external partners to maintain a strong visual identity.

As a hands-on freelancer and in-house designer, I prioritize collaborative, direct communication with clients. I bring a practical, deadline-conscious approach, partnering with photographers, printers and developers to deliver compelling campaigns, packaging and digital experiences with integrity and consistent aesthetics.

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Work Experience

Design Director at Aurelia Probiotic Skincare / Aurelia London
April 1, 2022 - September 25, 2025
In-house Design Director responsible for maintaining and evolving Aurelia’s visual identity across packaging, campaigns, newsletters, website, social media and in-store presence. Led concepting and art direction for photoshoots, updated packaging for new products, managed printers, data suppliers, and copywriters, and coordinated with Marketing and E-commerce to deliver assets on time and within budget. Built and mentored the design team and directed third-party suppliers to ensure brand integrity and cohesive customer touchpoints.
Freelance Graphic Designer at Reluxe Fashion (In-house) | Freelance Clients
April 1, 2022 - Present
In-house designer for Reluxe Fashion with additional freelance work for clients including De Mamiel, Salvesen Graham, Voya and Re Agency. Delivered cohesive brand imagery and assets across print and digital channels, collaborated directly with clients and production partners, and adapted creative solutions to diverse industries.
Freelance Graphic Designer at Self-employed / Freelance
January 1, 2015 - September 25, 2025
Freelance designer delivering marketing, branding and web design across multiple brands and startups. Demonstrated strong multitasking and deadline management with clients such as Aurelia Probiotic Skincare, M&C Saatchi, Latest in Beauty, Partridges London and Fortnum & Mason.
Graphic Designer at Moonpig.com
September 1, 2011 - September 25, 2025
Graphic designer and web designer responsible for designing and art-working Moonpig cards and gifts, creating in-house ranges, managing Disney licensing accounts, newsletters, and website visuals; contributed to Moonpig’s licensing success and awards.
Graphic Designer at Moonpig.com
September 1, 2011 - September 25, 2025
Web and graphic designer responsible for designing and art-working Moonpig cards and gifts; created in-house ranges; worked with publishers on licensed Disney, Beatrix Potter and Winnie the Pooh cards; managed the Disney account ensuring licensing compliance; Moonpig awarded Licensee of the Year; designed and managed customer newsletters; updated newsletter templates; created Moonpig’s website banners, buttons, and seasonal/daily web pages.
Freelance Graphic Designer at Freelance
January 1, 2015 - September 25, 2025
Freelance marketing, branding and web design projects for multiple brands and startups, including Aurelia Probiotic Skincare, M&C Saatchi, Latest in Beauty, Partridges London, Fortnum & Mason and others; multi-tasking and meeting strict deadlines.
Design Director at Aurelia Probiotic Skincare / Aurelia London
April 1, 2022 - September 25, 2025
Guardian of Aurelia’s visual identity; created cohesive seasonal and product campaigns across product packaging, printed materials, newsletters, website graphics, social content and in-store brand presence; conceptualised, art directed and produced photoshoots; designed and updated packaging for new products and seasonal gift sets; managed printing and budget; led design team and third-party suppliers; collaborated with Marketing and E-commerce to support initiatives; streamlined work flows to ensure timely asset delivery.
Freelance Graphic Designer at Reluxe Fashion
April 1, 2022 - Present
In-house designer on Reluxe Fashion projects; collaborated with diverse clients including De Mamiel, Salvesen Graham, Voya and Re Agency, providing branding, packaging and digital design support.
Design Director at Aurelia Probiotic Skincare / Aurelia London
April 1, 2022 - September 25, 2025
Guarded Aurelia’s visual identity and integrity, leading cohesive seasonal and product campaigns across packaging, print materials, digital assets, newsletters, websites and in-store presence. Managed the design team and third-party suppliers, collaborated closely with the founder, marketing, PR and retail teams, and oversaw production timelines and budgets from conception to sale.
Freelance Graphic Designer at Reluxe Fashion (In-house) and Freelance Clients
April 1, 2022 - Present
In-house designer at Reluxe Fashion while also delivering branding, packaging, website graphics and marketing materials for diverse clients (e.g., De Mamiel, Salvesen Graham, Mouse Code, Re Agency), contributing to branding, campaigns and digital content.
Freelance Graphic Designer at Self-employed / Freelance
January 1, 2015 - September 25, 2025
Freelance marketing, branding and web design projects for a range of brands and startups, including Aurelia Probiotic Skincare, M&C Saatchi, Latest in Beauty, Partridges London, Fortnum & Mason, Bosco London, Evans Lichfield, Leaper, Inception Group, Audience, Scott Ideas, True Luxury Sport, PT Ski, White Room Beauty and more.
Graphic Designer at Moonpig.com
September 1, 2011 - September 25, 2025
Web and graphic design for Moonpig cards and gifts; managed Disney licensing, created in-house ranges, produced newsletters, and designed website banners/pages; contributed to licensing compliance and card presentation; Moonpig Licensee of the Year.

Education

First Class Honours: Product Design & Engineering (BSc) at Northumbria University
January 1, 2004 - January 1, 2008
BSc Product Design & Engineering at Northumbria University
January 1, 2004 - January 1, 2008
BSc Product Design & Engineering (First Class Honours) at Northumbria University
January 1, 2004 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Travel & Hospitality, Professional Services, Other, Consumer Goods, Software & Internet