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As a Senior Art Director and Graphic Designer with over 15 years of experience in the luxury retail, fashion, and beauty sectors, I am deeply passionate about design. I bring a thoughtful, detail-oriented approach to visual storytelling, and I am committed to crafting work that is both distinctive and enduring, ensuring every execution reflects and elevates a brand identity. My attention to detail and creative mindset drive me to deliver work that consistently exceeds expectations. I thrive on challenges and take pride in generating bold ideas and transforming them into visually compelling solutions. Throughout my career, I have led creative teams across all stages of the design process, from concept through delivery. I believe exceptional work stems from a strong, positive team dynamic, where collaboration and open communication drive innovation and excellence. I am dedicated to mentoring my teams, helping them grow while maintaining efficiency, craft, and high standards across every campaign. My interests extend to interiors, architecture, fashion, beauty, and history, and I am always collecting beautiful objects to adorn my home, whether locally or from my travels.…As a Senior Art Director and Graphic Designer with over 15 years of experience in the luxury retail, fashion, and beauty sectors, I am deeply passionate about design. I bring a thoughtful, detail-oriented approach to visual storytelling, and I am committed to crafting work that is both distinctive and enduring, ensuring every execution reflects and elevates a brand identity. My attention to detail and creative mindset drive me to deliver work that consistently exceeds expectations. I thrive on challenges and take pride in generating bold ideas and transforming them into visually compelling solutions. Throughout my career, I have led creative teams across all stages of the design process, from concept through delivery. I believe exceptional work stems from a strong, positive team dynamic, where collaboration and open communication drive innovation and excellence. I am dedicated to mentoring my teams, helping them grow while maintaining efficiency, craft, and high standards across every campaign. My interests extend to interiors, architecture, fashion, beauty, and history, and I am always collecting beautiful objects to adorn my home, whether locally or from my travels.

Charlie Lester

Art Director, Graphic Designer, Designer, +3

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As a Senior Art Director and Graphic Designer with over 15 years of experience in the luxury retail, fashion, and beauty sectors, I am deeply passionate about design. I bring a thoughtful, detail-oriented approach to visual storytelling, and I am committed to crafting work that is both distinctive and enduring, ensuring every execution reflects and elevates a brand identity. My attention to detail and creative mindset drive me to deliver work that consistently exceeds expectations. I thrive on challenges and take pride in generating bold ideas and transforming them into visually compelling solutions. Throughout my career, I have led creative teams across all stages of the design process, from concept through delivery. I believe exceptional work stems from a strong, positive team dynamic, where collaboration and open communication drive innovation and excellence. I am dedicated to mentoring my teams, helping them grow while maintaining efficiency, craft, and high standards across every campaign. My interests extend to interiors, architecture, fashion, beauty, and history, and I am always collecting beautiful objects to adorn my home, whether locally or from my travels.…As a Senior Art Director and Graphic Designer with over 15 years of experience in the luxury retail, fashion, and beauty sectors, I am deeply passionate about design. I bring a thoughtful, detail-oriented approach to visual storytelling, and I am committed to crafting work that is both distinctive and enduring, ensuring every execution reflects and elevates a brand identity. My attention to detail and creative mindset drive me to deliver work that consistently exceeds expectations. I thrive on challenges and take pride in generating bold ideas and transforming them into visually compelling solutions. Throughout my career, I have led creative teams across all stages of the design process, from concept through delivery. I believe exceptional work stems from a strong, positive team dynamic, where collaboration and open communication drive innovation and excellence. I am dedicated to mentoring my teams, helping them grow while maintaining efficiency, craft, and high standards across every campaign. My interests extend to interiors, architecture, fashion, beauty, and history, and I am always collecting beautiful objects to adorn my home, whether locally or from my travels.

Available to hire

As a Senior Art Director and Graphic Designer with over 15 years of experience in the luxury retail, fashion, and beauty sectors, I am deeply passionate about design. I bring a thoughtful, detail-oriented approach to visual storytelling, and I am committed to crafting work that is both distinctive and enduring, ensuring every execution reflects and elevates a brand identity. My attention to detail and creative mindset drive me to deliver work that consistently exceeds expectations.

I thrive on challenges and take pride in generating bold ideas and transforming them into visually compelling solutions. Throughout my career, I have led creative teams across all stages of the design process, from concept through delivery. I believe exceptional work stems from a strong, positive team dynamic, where collaboration and open communication drive innovation and excellence. I am dedicated to mentoring my teams, helping them grow while maintaining efficiency, craft, and high standards across every campaign. My interests extend to interiors, architecture, fashion, beauty, and history, and I am always collecting beautiful objects to adorn my home, whether locally or from my travels.

Skills

Editorial Illustration

Experience Level

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Magazine

Expert

Poster

Expert

Photo

Intermediate

Language

English

Fluent

Work Experience

Senior Creative & Art Director at Freelance

October 1, 2013 - Present

Senior Creative Manager at New Look

October 1, 2013 - September 25, 2025

Oversee brand strategy and creative execution across stores, packaging, and communications. Directed the visual rebrand, including store environments, advertising, and digital platforms. Established a new tone of voice and photographic style across omni-channel marketing. Restructured and managed the creative department, introducing processes that improved output and efficiency.

Art Director, Lead Designer & Brand Guardian at Harrods

October 1, 2012 - September 25, 2025

Led design of marketing collateral—from concept to final print—for magazines, bespoke brand collaborations, seasonal lookbooks, high-profile ATL media campaigns, digital and CRM solutions, and packaging. Art directed across fashion, beauty, interiors, and still life; developed brand guidelines and educated the wider business on brand consistency. Supported Food Halls with magazines and brochures; organized shoots from casting to production.

Senior Graphic Designer at T.M. Lewin

July 1, 2005 - September 25, 2025

Helped build an in-house creative team; established brand guidelines; led redesign of key marketing assets including monthly catalogue, magazine inserts, advertorials, direct mail, brand literature, POS, emails, and press ads. Managed full creative process from briefs to final art direction and production; hired designers and artists and oversaw print production and photography.

Junior / Midweight Graphic Designer at Direct Wines

July 1, 2004 - September 25, 2025

Designed marketing collateral for Laithwaites and The Sunday Times Wine Club including catalogues, press ads, and direct mail; handled concept, pitching, design and art direction.

Senior Creative & Art Director at Self-Employed / Freelance

October 1, 2013 - Present

Led art direction for luxury campaigns across fashion, beauty, interiors, and lifestyle. Directed still-life and lifestyle photography, managing photographers, stylists, and crews. Developed and evolved brand identities with creative guidelines and visual systems. Delivered integrated campaign concepts across print, digital, packaging, and retail environments. Client list included Jo Malone, M&S, Boden, Avon, The Ivy Collection, ByKilian, Estée Lauder, Clinuvel, JuicePlus+, Andrew Barton Hair, Bee Good, AromaTherapy Shed, Balqees, Chandler Honey.

Senior Creative Manager at New Look

October 1, 2013 - September 25, 2025

Recruited during a pivotal global rebrand, overseeing brand strategy and creative execution across stores, packaging, and communications. Directed the visual rebrand, including store environments, advertising, and digital platforms. Established a new tone of voice and photographic style across omni-channel marketing. Restructured and managed the creative department, introducing processes that improved output and efficiency.

Art Director, Lead Designer & Brand Guardian at Harrods

October 1, 2012 - September 25, 2025

Led design across marketing collateral including magazines, bespoke brand collaborations, seasonal lookbooks, high-profile ATL campaigns, digital and eCRM, and packaging. Art directed for fashion, beauty, interiors, and still life; developed brand guidelines and education on brand continuity. Supported the Food Halls with magazines and brochures; organized shoots from casting to locations.

Senior Graphic Designer at T.M.Lewin

July 1, 2005 - September 25, 2025

Joined to build in-house creative team to support brand transformation. Implemented brand guidelines for consistency across materials; redesigned monthly catalogue, magazine inserts, advertorials, direct mail, brand literature, POS, emails, and press ads. Led full creative process from briefs to repro; hired and managed designers and artists; supervised photography.

Junior / Midweight Graphic Designer at Direct Wines

July 1, 2004 - September 25, 2025

Designed marketing collateral for Laithwaites and The Sunday Times Wine Club, including catalogues, press ads, and direct mail campaigns. Led concepts and art direction.

Senior Creative Manager at NEW LOOK

October 1, 2012 - October 1, 2013

Overseen brand strategy and creative execution across stores, packaging, and communications during a pivotal global rebrand. Directed the visual rebrand, including store environments, advertising, and digital platforms. Established a new tone of voice and photographic style across omni-channel marketing. Restructured and managed the creative department, introducing processes that improved output and efficiency.

Art Director, Lead Designer & Brand Guardian at HARRODS

July 1, 2005 - October 1, 2012

Expanded responsibilities across art direction, lead design, and brand governance. Led a team to develop marketing collateral from concept to final print, including magazines, collaborations, lookbooks, ATL campaigns, digital and CRM, and packaging. Art direction for multiple departments including fashion, beauty, interiors, and still life. Produced corporate guidelines to ensure brand consistency and educated the wider business on brand continuity. Supported the Food Halls with magazines and brochures, organizing shoots from casting to locations, photographers, stylists, and models.

Senior Graphic Designer at TM Lewin

July 1, 2004 - July 1, 2005

Led the in-house transformation to strengthen brand identity and standards. Implemented brand guidelines for consistency across materials and led redesigns of key marketing assets, including the monthly catalogue, magazine inserts, advertorials, direct mail, brand literature, POS, emails, and press ads. Managed full creative process from briefs to final repro, including hiring designers, art workers, and overseeing photography.

Junior / Midweight Graphic Designer at Direct Wines

January 1, 2002 - July 1, 2004

Designed marketing collateral for Laithwaites and The Sunday Times Wine Club, including catalogues, press ads, and direct mail campaigns. Responsible for concept development, design, and art direction.