Isabelle Conrad

Sr. Creative Design Manager at xo, Fetti

Drives end-to-end product design & creative strategy for lifestyle products & packaging. Leads team to develop innovative product collections, packaging redesigns, and wholesale capsules. Owns detailed tech packs & files, coordinates with cross-functional teams and vendors to meet cost targets and quality standards. Conducts market analysis to stay ahead of trends, fosters team collaboration, and manages brand creative across campaigns, photo shoots, and performance analysis.

Project Manager & Designer at Fan of a Fan

Designed and oversaw production of apparel and accessory collections for clients with audiences over 1.5M. Set up tech packs and print-ready files for all items.

Product & Packaging Designer at ban.do

Proposed and executed surface designs for a wide range of lifestyle products & apparel. Designed and maintained all product packaging files. Led a full packaging redesign and several special collections. Created technical files for hard & soft goods. Tracked progress and enforced deadlines, led production art file setup and asset organization, facilitated sample reviews, and organized sample libraries. Managed team communication and approvals. Strategized new product plans based on market research and forecasting. Created presentations, pitch decks and season line sheets.

Graphic Designer at IU School of Art, Architecture + Design

Created digital promotional assets aligned with SoAAD & IU brands. Designed and prepared print-ready files for materials ranging from business cards to large banners distributed campus-wide.

Product & Packaging Designer at ban.do

Proposed and executed surface designs for a wide range of lifestyle products and apparel. Designed and maintained all product packaging files. Led a full packaging redesign and several special collections. Created technical files for hard and soft goods. Tracked design progress, enforced deadlines, and facilitated sample reviews and asset organization. Managed team communication and approvals. Strategized new product plans based on market research and trend forecasting. Created presentations, pitch decks, and season line sheets.

Graphic Designer at IU School of Art, Architecture + Design

Created digital promotional assets aligned with SoAAD and IU brands under the Director of Communications & Marketing. Designed and prepared print-ready files for materials ranging from business cards to large banners for campus distribution.

Sr. Creative Design Manager at xo, Fetti

Drives end-to-end product design and creative strategy, leading a team to develop lifestyle products and packaging aligned with market trends and business objectives. Develops and pitches product collections and packaging concepts, including packaging redesigns and wholesale/seasonal capsules. Leads design team in creating detailed tech packs and files for all products and packaging. Collaborates with cross-functional teams and vendors to source, sample, review, and perfect product and packaging solutions. Conducts market analysis to stay ahead of industry trends and enhance brand positioning. Fosters collaboration within design team, improving efficiency and ensuring timely delivery of high-quality designs. Manages brand creative across channels: conceptualizing marketing campaigns, directing photo shoots and analyzing performance to optimize conversion and maintain brand DNA.