Barbara Ierone

Social Media Manager at Agua Dolce (Fashion retail business)

Oversee ideation, creation and scheduling of social media content, including copywriting, video editing, Instagram stories, creative direction, photography, and video production. Managed the client's online store, handling both design and daily operations. +25% followers, +42% account reach, +55% web traffic.

Senior Account Executive / PR & Communications at Alvarez Jasper & Associates (MKT & Communications Agency)

Created, developed and implemented external and internal communications strategies. Led external communications campaigns with more than 50 media publications. Built PR strategies that ensured brand recognition growth. Created internal communications campaigns that increased employee satisfaction by 25%. Achieved open rates above 80% with newsletters. Served as primary liaison between the company and clients including IBM, Warner Media, Ferrero, UN Women, Exiros, EY GDS, among others. Established strong media relations and managed content creation, key events, reporting and analysis. Coverage included Technology & Innovation, Business, Sustainability & Inclusion, HR, Consumer, Entertainment.

Content & Social Media Manager at RIVET (NGO)

Manage brainstorming, development, and scheduling of social media content on Instagram, TikTok, and LinkedIn, handling copywriting, video editing, the creation and design of all visual assets, and community management. Oversee Discord community engagement, ensuring ongoing interaction, moderating conversations, and curating relevant content.

Senior Account Executive / Social Media Manager at Barbara Ierone PR & Communications

Created and implemented external and internal communications strategies. Led external campaigns with more than 50 media publications; built PR strategies that increased brand recognition; developed internal campaigns that improved employee satisfaction by 25%; achieved an open rate above 80% on newsletters; served as primary liaison between the company and clients including IBM, Warner Media, Ferrero, UN Women, Exiros, EY-GDS; established strong media relations and managed content creation, key events, reporting and analysis.

Social Media Manager at Agua Dolce

Oversaw ideation, creation, and scheduling of social media content, including copywriting, video editing, Instagram stories, creative direction, photography and video production. Managed the online store, handling both design and daily operations. Resulted in +25% followers, +42% account reach, and +55% web traffic.