Available to hire
Hi, I’m Yahia Aboushadi—a web developer and digital experiences specialist based in La Quinta, CA. With 10+ years of building, optimizing, and maintaining high-performing websites and apps on Ecommerce platforms like Shopify, I translate complex business needs into scalable, user-friendly solutions that boost performance, conversion, and customer engagement.
I pair a strong foundation in analytics-driven design, data integration, and marketing technology with hands-on front-end development, UX/UI design, and API integrations. I collaborate with marketing, IT, and creative teams to deliver accessible, SEO-friendly, and mobile-responsive digital experiences that meet enterprise standards and drive growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Manager, Marketing Data & Technology at Gemological Institute of America (GIA)
April 1, 2023 - PresentDesigns and develops data solutions that streamline marketing workflows, automate reporting, and improve accuracy across channels using Python and SQL. Builds ETL pipelines, integrations with Shopify and Salesforce, and data models within Snowflake to ensure reliable data exchange between platforms. Configures behavioral scoring and attribution frameworks to strengthen lead management, campaign targeting, and compliance with enterprise privacy standards. Built ETL pipelines with Stitch Data and Snowflake, automating data ingestion across Salesforce, Marketing Cloud, Shopify, and Qualtrics, improving reporting accuracy and reducing manual imports by 100%. Develops automated dashboards in Power BI and Looker Studio, enabling real-time performance monitoring with Google Analytics integration. Increases marketing attribution accuracy by connecting Marketo custom objects to Salesforce, ensuring reliable campaign and pipeline reporting through robust data validation. Configures lead scoring
Manager, Marketing Data & Technology at Gemological Institute of America (GIA)
April 1, 2023 - PresentDesigns and develops data solutions that streamline marketing workflows, automate reporting, and improve accuracy across channels using Python and SQL. Built ETL pipelines, integrations with Shopify and Salesforce, and data models within Snowflake to ensure reliable data exchange between platforms. Configures behavioral scoring and attribution framework to strengthen lead management, campaign targeting, and privacy/compliance standards. Built ETL pipelines with Stitch Data and Snowflake, automating data ingestion across Salesforce, Marketo, Shopify, and Qualtrics, improving reporting accuracy and reducing manual imports by 100%. Developed automated dashboards in Power BI and Looker Studio, cutting reporting time and enabling real-time performance monitoring with Google Analytics integration. Increased marketing attribution accuracy by connecting Marketo objects to Salesforce for reliable campaign and pipeline reporting.
Manager, Marketing Data & Technology at Gemological Institute of America (GIA)
April 1, 2023 - PresentDesigns and develops robust data solutions using Python and SQL to streamline marketing workflows, automate reporting, and improve cross-channel accuracy. Builds ETL pipelines, integrations, and data models using Stitch Data and Snowflake for data exchange between Salesforce, Marketo, Shopify, and Qualtrics. Configures behavioral scoring and attribution frameworks to strengthen lead management, campaign targeting, and privacy compliance.
Manager, Marketing Technology & Development at Aboushadi Inc.
March 1, 2023 - September 26, 2025Led development and optimization of digital platforms using HTML, CSS, and JavaScript to improve campaign delivery, e-commerce functionality, and user engagement. Served as Scrum Master to manage sprints and backlog while deploying new features; collaborated with cross-functional teams to align technology with business goals.
Marketing Technology Lead at Gemological Institute of America (GIA)
October 2, 2021 - October 4, 2025Engineered and optimized digital platforms to improve campaign delivery, e-commerce functionality, and user engagement, leveraging web development and marketing technology best practices. Led migration and integration efforts across the marketing tech stack; defined governance for data handling and privacy standards; collaborated with cross-functional teams to deliver scalable solutions.
Marketing Technology Lead at Gemological Institute of America (GIA)
October 1, 2021 - October 4, 2025Drove and optimized digital platforms to improve campaign delivery, e-commerce functionality, and user engagement. Balanced hands-on coding with Agile leadership, serving as Scrum Master to manage sprints and backlog while deploying new features via CI/CD pipelines. Led migration efforts and integrations across marketing tech stacks (Shopify, Marketo, SAP/CRM) to boost performance and reliability.
Marketing Technology Lead at Aboushadi Inc.
October 1, 2021 - September 26, 2025Developed and optimized digital platforms using HTML, CSS, and JavaScript to improve campaign delivery, e-commerce functionality, and user engagement. Balanced hands-on coding with Agile leadership, serving as Scrum Master to manage sprints and backlog while deploying new features.
Senior Systems Specialist
December 31, 2019 - October 4, 2025Administered enterprise CMS and CRM integrations to support accurate publishing, multi-language content, and marketing automation. Partnered with global teams to streamline workflows, ensure compliance, and improve reliability of marketing systems.
Senior Systems Specialist at Gemological Institute of America (GIA)
December 1, 2019 - October 4, 2025Administered enterprise CMS and CRM integrations to support accurate publishing, multi-language content, and marketing automation. Partnered with global teams to streamline workflows, ensure compliance, and improve reliability of marketing systems, applying core web development and digital marketing practices.
Senior Systems Specialist
December 1, 2019 - September 26, 2025Administered enterprise CMS and CRM integrations to support accurate publishing, multilingual content, and marketing automation; collaborated with global teams to streamline processes and ensure system reliability.
Web Developer at Saba SEO
January 31, 2015 - October 4, 2025Designed and developed responsive websites using HTML, CSS, JavaScript, and CMS platforms; integrated WordPress and Shopify; customized themes and templates to client requirements. Built back-end scripts (MySQL/PHP) to support dynamic functionality and deployed Cloudflare CDN to improve performance and reliability for e-commerce platforms.
Web Developer & SEO Consultant at Saba SEO
January 1, 2015 - October 4, 2025Designed and developed responsive websites using HTML, CSS, JavaScript, Bootstrap, and jQuery. Integrated WordPress and Shopify CMS platforms, customizing themes to client requirements. Built back-end PHP/MySQL scripts to support dynamic functionality and deployed Cloudflare CDN to improve performance and site reliability for e-commerce platforms.
Web Developer at Saba SEO
January 1, 2015 - September 26, 2025Designed and developed responsive WordPress and Shopify CMS sites; customized themes; integrated WooCommerce; built data-driven pages; implemented Google Analytics; managed cloud hosting, and ensured accessibility.
Freelance Web Developer & SEO Consultant at Aboushadi Inc.
October 1, 2010 - PresentDelivered custom WordPress sites with PHP/JavaScript enhancements for 45+ nonprofit and commercial clients. Optimized websites for SEO with schema markup and structured data, integrated WordPress and Shopify themes, built back-end scripts, and deployed CDN strategies to improve performance and reliability. Advised on content and branding strategies to increase online visibility and conversions.
Education
Computer Science – Coursework toward Bachelor's Degree at San Diego Community College District (City College, Mesa College, Miramar College)
January 11, 2030 - September 26, 2025Bachelor's degree (in progress) at San Diego Community College District (City, Mesa, Miramar Colleges)
January 11, 2030 - October 4, 2025Computer Science – Completed course work toward Bachelor’s degree at SDCCD (City, Mesa, Miramar Colleges)
January 11, 2030 - October 4, 2025Qualifications
CCNA - Cisco Certified Network Associate
January 11, 2030 - September 26, 2025Interactive Media Certification Program (IMCP)
January 11, 2030 - September 26, 2025Web Server Maintenance & Security (WCMS)
January 11, 2030 - September 26, 2025Front-End Web Developer 1-2 (FEWD)
January 11, 2030 - September 26, 2025Google Digital Marketing & Ecommerce Professional Certification
January 11, 2030 - September 26, 2025Google Data Analytics Professional Certification
January 11, 2030 - September 26, 2025Meta Social Media Marketing Certification
January 11, 2030 - September 26, 2025Meta Marketing Analytics Certification
January 11, 2030 - September 26, 2025Cisco Certified Network Associate (CCNA)
January 11, 2030 - October 4, 2025Front-End Web Developer Certification (FEWD)
January 11, 2030 - October 4, 2025Interactive Media Certification Program (IMCP)
January 11, 2030 - October 4, 2025Google Digital Marketing & E-commerce Professional Certification
January 11, 2030 - October 4, 2025Google Data Analytics Professional Certification
January 11, 2030 - October 4, 2025Meta Social Media Marketing Certification
January 11, 2030 - October 4, 2025Cisco Certified Network Associate (CCNA)
January 11, 2030 - October 4, 2025Interactive Media Certification Program (IMCP)
January 11, 2030 - October 4, 2025Web Server Maintenance & Security (WSMS)
January 11, 2030 - October 4, 2025Front-End Web Developer (FEWD) Certification
January 11, 2030 - October 4, 2025Google Digital Marketing & E-Commerce Professional Certificate
January 11, 2030 - October 4, 2025Google Data Analytics Professional Certificate
January 11, 2030 - October 4, 2025Meta Social Media Marketing Certification
January 11, 2030 - October 4, 2025Meta Marketing Analytics Certification
January 11, 2030 - October 4, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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