Hi, I’m Jéssica Silva, a digital marketing professional with experience in social media, paid campaigns, and strategic communications across diverse industries. I’ve led and optimized Meta Ads campaigns, driving lead acquisition and community growth for a range of clients including restaurants, local accommodations, and small businesses. I’m passionate about blending creative strategy with analytical insights to deliver measurable results and scalable growth. I thrive on turning data into action, crafting compelling content, and building strong relationships with partners and audiences.…

Jéssica Silva

Hi, I’m Jéssica Silva, a digital marketing professional with experience in social media, paid campaigns, and strategic communications across diverse industries. I’ve led and optimized Meta Ads campaigns, driving lead acquisition and community growth for a range of clients including restaurants, local accommodations, and small businesses. I’m passionate about blending creative strategy with analytical insights to deliver measurable results and scalable growth. I thrive on turning data into action, crafting compelling content, and building strong relationships with partners and audiences.…

Available to hire

Hi, I’m Jéssica Silva, a digital marketing professional with experience in social media, paid campaigns, and strategic communications across diverse industries. I’ve led and optimized Meta Ads campaigns, driving lead acquisition and community growth for a range of clients including restaurants, local accommodations, and small businesses.

I’m passionate about blending creative strategy with analytical insights to deliver measurable results and scalable growth. I thrive on turning data into action, crafting compelling content, and building strong relationships with partners and audiences.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Communication Intern at Bordal - Madeira Embroidery
March 2, 2020 - June 15, 2020
• Managed high-volume email communication, ensuring prompt, professional responses to clients and internal teams. • Developed and executed a digital communication plan that enhanced brand presence during COVID-19, demonstrating strong planning, organizational, and strategic thinking skills. • Delivered personalized customer service, engaging directly with clients to build relationships and improve satisfaction.
Marketing Intern at Total Fun
February 7, 2022 - May 23, 2022
• Managed ad campaigns on Meta Business Suite, customizing audiences to boost reach and engagement. • Researched and analyzed top social media influencers to align with each project’s target audience. • Designed communication plans for new travel initiatives, including singles trips, honeymoons, and adventure travel. • Oversaw honeymoon project management, from planning to execution. • Created and published tailored social media content to support campaigns
Account Manager at João Lamas Agency
April 3, 2025 - October 2, 2025
• Managed client relationships and represented brands across multiple industries. • Closed 25 new B2B business deals with restaurants, local accommodations, and small businesses. • Negotiated proposals, prepared budgets, and ensured post-sales support. • Organized and tracked leads and sales pipelines using Pipedrive CRM.
Social Media and Communications Coordinator at Marketing Networking Association
November 15, 2021 - March 17, 2025
• Built and managed long-term partner relationships, ensuring ongoing collaboration. • Prospected and negotiated with potential partners to expand the association’s network. • Directed the social media strategy across Meta Business and LinkedIn, including content creation and post scheduling. • Produced specialized marketing content, monthly newsletters (via E-goi), and short-form videos (Reels). • Promoted key events through digital campaigns, including Be Insight at Coimbra universities. • Managed the Instagram community (Be Insight) to grow engagement and awareness. • Supervised a communication team as department lead, ensuring delivery of campaigns. • Applied strong copywriting skills for campaigns, events, and partner communications.
Account Manager at João Lamas Agency
April 1, 2025 - Present
Managed client relationships and represented brands across multiple industries. Closed 25 new B2B business deals with restaurants, local accommodations, and small businesses. Negotiated proposals, prepared budgets, and ensured post-sales support. Organized and tracked leads and sales pipelines using Pipedrive CRM.
Social Media and Communications Coordinator at Marketing Networking Association
March 1, 2025 - October 14, 2025
Built and managed long-term partner relationships, ensuring ongoing collaboration. Prospected and negotiated with potential partners to expand the association’s network. Directed the social media strategy across Meta Business and LinkedIn, including content creation and post scheduling. Produced specialized marketing content, monthly newsletters (via E-goi), and short-form videos (Reels). Promoted key events through digital campaigns, including Be Insight at Coimbra universities. Managed the Instagram community (Be Insight) to grow engagement and awareness. Supervised a communications team as department lead, ensuring delivery of campaigns. Applied strong copywriting skills for campaigns, events, and partner communications.
Marketing Intern at Total Fun
May 1, 2022 - October 14, 2025
Managed ad campaigns on Meta Business Suite, customizing audiences to boost reach and engagement. Researched and analyzed top social media influencers to align with each project’s target audience. Designed communication plans for new travel initiatives, including singles trips, honeymoons, and adventure travel. Oversaw honeymoon project management, from planning to execution. Created and published tailored social media content to support campaigns.
Communications Intern at Bordado Madeira
June 1, 2020 - October 14, 2025
Managed high-volume email communication, ensuring prompt, professional responses to clients and internal teams. Developed and executed a digital communication plan that enhanced brand presence during COVID-19, demonstrating strong planning, organizational, and strategic thinking skills. Delivered personalized customer service, engaging directly with clients to build relationships and improve satisfaction.
Account Manager at João Lamas Agency
April 1, 2025 - Present
Managed client relationships and represented brands across multiple industries. Closed 25 new B2B deals with restaurants, local accommodations, and small businesses. Negotiated proposals, prepared budgets, and ensured post-sales support. Organized and tracked leads and sales pipelines using Pipedrive CRM.
Social Media & Communications Coordinator at Marketing Networking Association
March 1, 2025 - October 14, 2025
Built and managed long-term partner relationships, ensuring ongoing collaboration. Prospected and negotiated with potential partners to expand the association’s network. Directed the social media strategy across Meta Business and LinkedIn, including content creation and post scheduling. Produced specialized marketing content, monthly newsletters (via Mailchimp), and short-form videos (Reels). Promoted key events through digital campaigns and managed the Instagram community to grow engagement. Supervised the communications team as department lead, ensuring delivery of campaigns.
Marketing Intern at Total Fun
May 1, 2022 - October 14, 2025
Managed ad campaigns on Meta Business Suite, customizing audiences to boost reach and engagement. Researched and analyzed top social media influencers to align with target audience. Designed communications plans for new travel initiatives including single trips, honeymoons, and adventure travel. Oversaw honeymoon project management from planning to execution. Created and published tailored social media content to support campaigns.
Communications Intern at Bordado Madeir a
June 1, 2020 - October 14, 2025
Managed high-volume email communications, ensuring prompt, professional responses to clients and internal teams. Developed and executed a digital communications plan that enhanced brand presence during COVID-19, demonstrating planning, organizational, and strategic thinking. Delivered personalized customer service, engaging directly with clients to build relationships and improve satisfaction.
Account Manager at João Lamas Agency
April 1, 2025 - Present
Managed client relationships and represented brands across multiple industries. Closed 25 new B2B deals with restaurants, local accommodations, and small businesses. Negotiated proposals, prepared budgets, and ensured post-sales support.
Communications Coordinator at Marketing Networking Association
March 1, 2025 - October 14, 2025
Built and managed long-term partner relationships, expanding the association's network. Prospected and negotiated with potential partners to grow the network. Directed the social media strategy across Meta Business and LinkedIn, including content creation and post scheduling. Produced specialized marketing content, monthly newsletters (via E-goi), and short-form videos (Reels). Promoted key events through digital campaigns, including Be Insight at Coimbra Universities. Managed the Instagram community to grow engagement. Supervised a communications team as department lead. Applied strong copywriting for campaigns, events, and partner communications.
Marketing Intern at Total Fun
May 1, 2022 - October 14, 2025
Managed ad campaigns on Meta Business Suite, customizing audiences to boost reach and engagement. Researched and analyzed top social media influencers to align with project targets. Designed communication plans for new travel initiatives, including single trips, honeymoons, and adventure travel. Oversaw honeymoon project management from planning to execution. Created and published tailored social media content to support campaigns.
Communications Intern at Bordado Madeira
June 1, 2020 - October 14, 2025
Managed high-volume email communications, ensuring prompt, professional responses to clients and internal teams. Developed and executed a digital communications plan to enhance online presence during COVID-19. Delivered personalized customer service, engaging directly with clients to build relationships and improve satisfaction.
Account Manager at João Lamas Agency
April 1, 2025 - Present
Managed client relationships and represented brands across multiple industries. Led and optimized Meta Ads campaigns to drive lead acquisition and community growth. Negotiated proposals, prepared budgets, and ensured post-sale support.
Coordinator at Marketing Network Association
March 1, 2025 - October 14, 2025
Built and managed long-term partner relationships, ensuring ongoing collaboration. Prospected and negotiated with potential partners to expand the association’s network. Directed social media strategy across Meta Business and LinkedIn, including content creation and post scheduling. Produced specialized marketing content, monthly newsletters, and short-form videos. Promoted key events and managed the Instagram community; supervised a communications team.
Marketing Intern at Total Fun
May 1, 2022 - October 14, 2025
Managed ad campaigns on Meta Business Suite, customizing audiences to boost reach and engagement. Researched and analyzed top social media influencers to align with each project’s target audience. Designed communication plans for new travel initiatives, including singles trips, honeymoons, and adventure travel. Oversaw a honeymoon project from planning to execution. Created and published tailored social media content to support campaigns.
Communications Intern at Bordado Madeira
June 20, 2020 - October 14, 2025
Managed high-volume email communications, ensuring prompt, professional responses to clients and internal teams. Developed and executed a digital communications plan that enhanced brand presence during COVID-19, demonstrating strong planning, organizational, and strategic thinking skills. Delivered personalized customer service, engaging directly with clients to build relationships and improve satisfaction.

Education

Bachelor's Degree in Organizational Communication at School of Education of the Polytechnic Institute of Coimbra
September 20, 2017 - July 14, 2021
Comprehensive training in management, marketing, and organizational strategy, developing strong analytical and project management skills.
Master’s Degree in Marketing at University of Coimbra - Faculty of Economics
October 12, 2021 - August 25, 2023
Focused on digital marketing, brand management, CRM, and data analysis, with applied projects in campaign planning and performance.
Master’s Degree in Marketing at University of Coimbra
October 1, 2021 - October 14, 2025
Bachelor’s Degree in Organization at Polytechnic Institute of Coimbra
September 1, 2017 - June 1, 2021
Master’s Degree in Marketing at University of Coimbra
October 1, 2021 - October 14, 2025
Bachelor’s Degree in Organization at Polytechnic Institute of Coimbra
September 1, 2017 - June 1, 2021
Master’s Degree in Marketing at University of Coimbra
October 1, 2021 - October 14, 2025
Bachelor’s Degree in Organization at Polytechnic Institute of Coimbra
September 1, 2017 - June 1, 2021
Master’s Degree in Marketing at University of Coimbra
October 1, 2021 - October 14, 2025
Bachelor’s Degree in Organization at Polytechnic Institute of Coimbra
September 1, 2017 - June 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Travel & Hospitality, Other, Consumer Goods, Non-Profit Organization, Media & Entertainment, Professional Services, Education, Software & Internet
    paper Be Insight - Event Promotion

    Full management of the event’s digital communication strategy, focusing on promotion, partnership visibility, and highlighting speakers and participating brands.

    Key actions included:

    • Development and implementation of a tailored social media strategy;
    • Promotion of partnerships, speakers, and brands;
    • Real-time social media coverage during the event;
    • Creation of posts and stories to boost audience engagement and anticipation.

    Results:
    Over three editions, the event experienced continuous audience growth, culminating in one sold-out edition, strengthening its visibility and overall brand positioning.