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I am a UX/UI Designer with 10 years of experience crafting distinctive, emotionally dynamic, and impactful digital products across websites (including high-end e-commerce) and mobile applications. Toronto-based and a Canadian citizen, my approach fuses UX strategy, systems thinking, conceptual storytelling, aesthetic UI sensibility, digital abstract art, immersive motion language, and low-code development. Honored with the Rising Star Award, my experience spans agencies, in-house teams, freelancing, and running a boutique solo studio, enabling me to navigate fast-paced, multi-disciplinary environments effectively. I have led cross-functional teams, collaborated directly with clients, founders, key stakeholders, and C-level leaders, and owned end-to-end product delivery.…I am a UX/UI Designer with 10 years of experience crafting distinctive, emotionally dynamic, and impactful digital products across websites (including high-end e-commerce) and mobile applications. Toronto-based and a Canadian citizen, my approach fuses UX strategy, systems thinking, conceptual storytelling, aesthetic UI sensibility, digital abstract art, immersive motion language, and low-code development. Honored with the Rising Star Award, my experience spans agencies, in-house teams, freelancing, and running a boutique solo studio, enabling me to navigate fast-paced, multi-disciplinary environments effectively. I have led cross-functional teams, collaborated directly with clients, founders, key stakeholders, and C-level leaders, and owned end-to-end product delivery.

Tania Farynets

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I am a UX/UI Designer with 10 years of experience crafting distinctive, emotionally dynamic, and impactful digital products across websites (including high-end e-commerce) and mobile applications. Toronto-based and a Canadian citizen, my approach fuses UX strategy, systems thinking, conceptual storytelling, aesthetic UI sensibility, digital abstract art, immersive motion language, and low-code development. Honored with the Rising Star Award, my experience spans agencies, in-house teams, freelancing, and running a boutique solo studio, enabling me to navigate fast-paced, multi-disciplinary environments effectively. I have led cross-functional teams, collaborated directly with clients, founders, key stakeholders, and C-level leaders, and owned end-to-end product delivery.…I am a UX/UI Designer with 10 years of experience crafting distinctive, emotionally dynamic, and impactful digital products across websites (including high-end e-commerce) and mobile applications. Toronto-based and a Canadian citizen, my approach fuses UX strategy, systems thinking, conceptual storytelling, aesthetic UI sensibility, digital abstract art, immersive motion language, and low-code development. Honored with the Rising Star Award, my experience spans agencies, in-house teams, freelancing, and running a boutique solo studio, enabling me to navigate fast-paced, multi-disciplinary environments effectively. I have led cross-functional teams, collaborated directly with clients, founders, key stakeholders, and C-level leaders, and owned end-to-end product delivery.

Available to hire

I am a UX/UI Designer with 10 years of experience crafting distinctive, emotionally dynamic, and impactful digital products across websites (including high-end e-commerce) and mobile applications. Toronto-based and a Canadian citizen, my approach fuses UX strategy, systems thinking, conceptual storytelling, aesthetic UI sensibility, digital abstract art, immersive motion language, and low-code development.

Honored with the Rising Star Award, my experience spans agencies, in-house teams, freelancing, and running a boutique solo studio, enabling me to navigate fast-paced, multi-disciplinary environments effectively. I have led cross-functional teams, collaborated directly with clients, founders, key stakeholders, and C-level leaders, and owned end-to-end product delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Art Director at SimplyTold

February 1, 2022 - Present

Developed concepts in ideation sessions, crafted brand storytelling, and built brands through campaign-level thinking. Led cross-functional teams, mentored designers, and maintained client relationships. Provided art direction for brand identity, websites, and print materials; created storyboards, layouts, and mockups; executed design and animation for medical apps; prepared pitches and print collateral; ensured brand consistency and regulatory compliance.

Brand Mentor & Project Manager at One Toronto

April 30, 2018 - September 29, 2025

Mentored brand development and managed project deliverables; contributed to brand strategy and visual identity; coordinated team tasks and client communications.

Art Director & Designer at One Toronto

September 30, 2018 - September 29, 2025

Took part in designing and developing a VR project; brainstormed, designed, and animated assets; performed programming (C#) for the interaction.

VR Interaction Designer at Seneca College

April 1, 2018 - September 29, 2025

Took part in designing and developing a VR project; brainstormed, designed, and animated assets; performed C# programming for interaction.

Digital Designer at Nocktech Inc.

February 28, 2019 - September 29, 2025

Performed UX/UI and graphic design for multiple clients; created brand identity systems and marketing materials; designed and redesigned websites.

Digital Designer (Junior) at Nocktech Inc.

January 31, 2020 - September 29, 2025

Produced digital design projects for two companies; conducted competitive research, prepared wireframes, and user flows; designed, developed, and updated landing pages; redesigned websites; conducted A/B testing; created banners, posters, and content.

Digital Designer at Nocktech Inc.

March 31, 2021 - September 29, 2025

Produced digital design projects for two companies; conducted competitive research, prepared wireframes and user flows; designed, developed, and updated landing pages; redesigned websites; performed A/B testing; created storyboards for campaigns; designed banners and posters.

UI Designer at Canadian Tire

September 30, 2021 - September 29, 2025

Redesigned 5 retail e-commerce projects (SportChek, Atmosphere, Marks, L’équipeur, Sports Experts); performed usability testing in Baymard; improved accessibility; content audit and taxonomy; competitive landscape; UI research; pixel-perfect UI design.

UI/UX Designer at DD B Canada & Anderson DDB

May 31, 2023 - September 29, 2025

Created UX/UI projects for Health & Wellness; redesigned the global website for ddb.ca; developed the Anderson DDB website; contributed to winning pitches; increased website organic traffic and client orders.

Art Director | UX/UI Designer & Developer at Brand On Digital

December 1, 2021 - Present

Lead end-to-end branding and digital experience work for B2B/B2C clients. Collaborated with founders and key stakeholders to translate business goals into practical, scalable digital solutions across branding, identity, marketing collateral, website design, and front-end development. Built and maintained design workflows, design systems, and marketing collateral; delivered immersive, high-visibility experiences that raised client visibility and partnerships. Project highlights include elevating a premium jewelry brand to #1 in its category through a story-driven, exhibit-inspired redesign and integrated development.

UI/UX Designer at Anderson DDB Health & Lifestyle (andersondb.com)

December 1, 2021 - May 1, 2023

Led UI/UX design for health and lifestyle client projects, developed scalable design systems, and contributed to branding and marketing collateral. Drove user-centered design decisions and streamlined delivery across multiple projects.

Digital Designer at Toronto Film School

March 1, 2019 - March 1, 2021

Promoted from Junior Digital Designer; delivered production-ready websites and applications supported by scalable visual systems. Improved landing-page conversion through UX research and A/B testing; implemented a production-ready development process to replace manual workflows.

Graphic Designer at Nocktech

August 1, 2018 - February 1, 2019

Advanced branding and contemporary UI design for a startup, helping to attract investors and establish a cohesive brand presence.

VR Interaction Designer & Developer at Seneca College

April 1, 2018 - September 1, 2018

Developed a music-inspired VR experience with custom 3D art for Nuit Blanche; engaged ~1,000 users in an immersive installation.

Art Director at Simply Told

June 1, 2023 - August 1, 2024

Promoted from UX/UI Designer; led cross-functional teams to deliver end-to-end digital experiences for B2B2C clients. Supported client acquisitions and delivered impactful brand and product work. Built and maintained design systems and visual identities to scale across platforms.