I'm a web designer and digital specialist with 6+ years of experience in marketing and communication. I create websites, social media strategies, and digital campaigns that are both visually engaging and results-driven. Skilled in SEO/SEM, social media, ads, e-mail marketing, and web design (WordPress, Wix, Shopify, Prestashop), I also bring expertise in photography and post-production to deliver unique content. What sets me apart is my blend of creativity and technical precision: I don’t just design visually appealing projects, I ensure they are optimized for visibility, user experience, and measurable results. My experience spans diverse sectors—from real estate and legal services to cultural associations and e-commerce—which allows me to adapt strategies to different business needs.…

Romina Gianoli

I'm a web designer and digital specialist with 6+ years of experience in marketing and communication. I create websites, social media strategies, and digital campaigns that are both visually engaging and results-driven. Skilled in SEO/SEM, social media, ads, e-mail marketing, and web design (WordPress, Wix, Shopify, Prestashop), I also bring expertise in photography and post-production to deliver unique content. What sets me apart is my blend of creativity and technical precision: I don’t just design visually appealing projects, I ensure they are optimized for visibility, user experience, and measurable results. My experience spans diverse sectors—from real estate and legal services to cultural associations and e-commerce—which allows me to adapt strategies to different business needs.…

Available to hire

I’m a web designer and digital specialist with 6+ years of experience in marketing and communication. I create websites, social media strategies, and digital campaigns that are both visually engaging and results-driven. Skilled in SEO/SEM, social media, ads, e-mail marketing, and web design (WordPress, Wix, Shopify, Prestashop), I also bring expertise in photography and post-production to deliver unique content.

What sets me apart is my blend of creativity and technical precision: I don’t just design visually appealing projects, I ensure they are optimized for visibility, user experience, and measurable results. My experience spans diverse sectors—from real estate and legal services to cultural associations and e-commerce—which allows me to adapt strategies to different business needs.

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Language

English
Fluent
Italian
Fluent
French
Intermediate
German
Intermediate
Maltese
Fluent

Work Experience

Website Manager at Swiss NFT Association
December 31, 2024 - September 30, 2025
Volunteer remote collaboration with the Swiss NFT Association (non-profit), involving technical support and web content development; responsible for digital content creation for websites, e-commerce, and The Fork; social media management, landing pages, newsletters; event organization, lead generation, onboarding; photography and post-production for web and e-commerce content; administrative support.
Marketing, Web, Events, Admin at PPA Professional Partners / SLR
February 1, 2022 - April 30, 2024
Creation of digital content for websites, e-commerce, and The Fork, social media management, landing pages, newsletters, event organization, lead generation, and onboarding, marketing reports, photography and post-production for web and ecommerce content, administrative support
Web Project Manager at Freelance / Self-Employed
December 31, 2022 - September 30, 2025
Freelance / project-based work leading web projects, strengthening cross-functional skills across corporate settings.
Digital Specialist, Project Manager, Admin (part-time) at Upmind Sagl
February 1, 2025 - Present
Developing and managing website content through CMS with SEO focus; writing blog articles; daily creation of digital and social media content with Canva; planning and managing Ads campaigns on Meta & Google; customer database management; admin support.

Education

B.A. (Hons.) Communications at University of Malta
January 1, 1994 - January 1, 1997

Qualifications

Swiss Federal Diploma in Web Project Management
January 1, 2003 - January 1, 2020

Industry Experience

Media & Entertainment, Software & Internet, Non-Profit Organization, Professional Services, Education
    uniE621 Crafting a Fun-Filled Digital Experience for Savana Park
    I designed and developed a vibrant, user-friendly website for Savana Park, an indoor children’s play center located in Ticino, Switzerland. The goal was to create an engaging online experience that captured the fun and energetic atmosphere of the park while providing parents with easy access to essential information such as opening hours, pricing, and booking options. Using WordPress, I built a fully responsive site that performs seamlessly across all devices—from smartphones to desktops—ensuring that visitors can effortlessly navigate and explore the services whether they’re at home or on the go. The design combines playful visuals with clear calls to action, encouraging bookings and inquiries. Additionally, the website was optimized for local SEO to help Savana Park attract families in the Ticino region actively searching for children’s activities and entertainment. webdesigner…
    uniE621 Voluntary Remote Collaboration – Swiss NFT Association (Non-Profit)
    I contributed remotely to the Swiss NFT Association by providing crucial technical support and developing engaging web content. This collaboration enhanced the organization’s online presence and helped communicate their mission effectively to a growing community of NFT enthusiasts. My role demonstrated adaptability, technical proficiency, and a commitment to supporting innovative, community-driven projects—skills I’m eager to bring to new clients looking for reliable digital expertise. webdesigner…
    uniE621 Social Media Launch – Establishing a Romantic & Refined Wedding Aesthetic
    This is an example of an Instagram account I helped launch. I created all visual and written content to establish a consistent and engaging brand presence. My responsibilities at the time of launching included: Strategic editorial calendar planning Content creation (text, visuals, and reels) Planned and designed the feed grid for visual consistency and brand alignment Use of high-quality stock images Use of Canva for graphic design Light video editing and background removal Setup of post automation for streamlined scheduling Monitoring of analytics and engagement metrics to evaluate content performance and adjust strategy accordingly The project reflects a strong focus on brand storytelling, platform optimization, and efficient content delivery . branding socialmediamanagement…
    uniE621 Building a Brand, One Post at a Time – Instagram for a Design Agency
    This Instagram account is an example of a brand presence I built from scratch. I created all visual and written content with the goal of establishing a consistent, engaging, and value-driven feed. The objective was to grow a community of individuals interested in marketing and design—offering practical tips, creative inspiration, and entertaining industry insights. I launched this account as part of a broader strategy to promote my design agency, and my responsibilities included: Developing a clear content strategy and visual direction Creating original visuals and copy tailored to the brand voice Designing a cohesive and visually appealing feed layout Sharing educational and entertaining posts to drive engagement Managing post scheduling and automation tools Using Canva, stock imagery, and light video editing tools Building a Link in Bio page to optimize traffic flow Monitoring analytics and engagement metrics to evaluate content performance and adjust strategy accordingly This project reflects my ability to blend design, content, data, and strategy to grow meaningful online communities.…
    uniE621 Home Staging Social Media Launch
    This is an example of an Instagram account I helped launch. I created all visual and written content to establish a consistent and engaging brand presence. This account is now managed by the owner of the social media account. My responsibilities at the time of launching included: Strategic editorial calendar planning Content creation (text, visuals, and reels) Planned and designed the feed grid for visual consistency and brand alignment Use of high-quality stock images Use of Canva for graphic design Light video editing and background removal Setup of post automation for streamlined scheduling The project reflects a strong focus on brand storytelling, platform optimization, and efficient content delivery . branding socialmediamanagement…
    uniE621 Instagram Branding – Visual Identity & Content for a Nutrition Coach
    This is an example of an Instagram account I helped launch. I created all visual and written content to establish a consistent and engaging brand presence. This account is now managed by the owner of the social media account. My responsibilities at the time of launching included: Strategic editorial calendar planning Content creation (text, visuals, and reels) Planned and designed the feed grid for visual consistency and brand alignment Use of high-quality stock images Use of Canva for graphic design Light video editing and background removal Setup of post automation for streamlined scheduling Monitoring of analytics and engagement metrics to evaluate content performance and adjust strategy accordingly The project reflects a strong focus on brand storytelling, platform optimization, and efficient content delivery . branding socialmediamanagement…
    uniE621 Project Spotlight: Graphic Bread – Full Digital Launch for a Creative Agency
    I developed the website for Graphic Bread, a communication agency created to showcase the full range of creative and digital projects I offer. The goal was to position the agency as a reliable, modern, and results-driven partner for businesses seeking professional branding, web, and marketing services. After conducting detailed market, competitor, and keyword research, I built the website using WordPress and Elementor, available in two languages. The site was fully responsive across all devices—mobile, tablet, and laptop—and every page was carefully optimized for SEO to ensure strong online visibility. To strengthen the agency’s digital footprint, I created and branded both Facebook and Instagram accounts, ensuring consistent visuals and messaging. I also developed a tailored marketing plan and launched targeted advertising campaigns on Facebook and Instagram to attract potential clients and generate traffic. For email marketing, I set up a Mailchimp account and implemented an automated newsletter flow, triggered by a signup form placed at the bottom of every page. To support content marketing and community building, I also wrote a blog post and added a link in bio on Instagram to make content easily accessible.…
    uniE621 Project Overview: Home Staging Website and Social Media Profile Launch
    For this home staging project, I delivered a complete digital launch tailored to the client's brand and market needs. After conducting in-depth market, competitor, and keyword research, I designed and developed a multilingual WordPress website in three languages. The site was fully responsive—optimized for smooth performance across mobile, tablet, and desktop—and every page was built with SEO best practices to ensure strong visibility from the start. To enhance the client's digital presence, I created and branded Facebook and Instagram accounts, aligning the visual identity and messaging across platforms. I also developed a strategic marketing plan and launched targeted advertising campaigns on both Google and Facebook to drive traffic and attract potential customers. To support lead generation and email marketing efforts, I set up a Mailchimp account and created an automated newsletter flow triggered by form signups placed at the bottom of each page.…