Edward Masiello II

Freelance Designer and Inventor at Ed Masiello Design

Freelance design services in product design, prototypes, renders, concepts, deco sheets, trend/mood boards, presentations and inventing.

Product Development Manager at BDA / Idea Planet

Managed and developed collectibles for the video game industry. Created whitespace opportunities for Chick-fil-A promotional items and premiums.

Product Development Manager at Vox Media / The Dodo

Led and executed creative vision for The Dodo’s new pet portfolio launch exclusively for Walmart. Collaborated with licensing and business development teams to plan private label and licensed merchandise. Guided product development, approval stages, long-term strategy and vision for new product innovation in hard and softline categories.

Product Development Manager at Microsoft / 343 Industries

Supervised toy and collectible product development (hard & softlines) for Halo and Xbox licensed merchandise partners and internal stakeholders. Managed and tracked licensee product approval feedback throughout all development stages. Supported product launch for Halo Infinite game with Wicked Cool Toys, Hyperkin, Razer, Seagate, Zak, Ecell, Steel Series, Silver Buffalo, Disguise Costumes and Nemesis Now.

Senior Product Design Manager at Hasbro, Inc.

Increased Transformers Generations collectible product line sales 13% ($100M) yearly, while leading development team. Worked closely with Rovio developers on Telepods App feature to integrate digital play into traditional figures and playsets for Angry Birds brand. Directed Kre-O, first Hasbro core and licensed construction brand, consisting of 8 designers and 4 builders to create innovation in brick building.

Product Design Manager at Hasbro, Inc.

Headed Playskool product development in preschool category, including Sesame Street, Blocksters, Spider-Man & Friends, Play-Doh, Sid the Science Kid and The WotWots. Won iParenting award for innovative Blocksters product line.

Senior Designer at Hasbro, Inc.

Oversaw all Disney / Pixar toy development, including product submissions to licensors, working with external vendors and overseas production. Developed new scale of action figures for Toy Story, generating $60M in revenue.

Product Designer at Fisher-Price

Created and patented entire line of Wild Adventures animal educational product line in partnership with Smithsonian Institution. Collaborated with Ferrari to develop products for global markets.

Freelance Designer and Inventor at Ed Masiello Design

Freelance design services specializing in product design, prototypes, renderings, concepts, deco sheets, trend/mood boards, presentations and inventing. Brands: Disney, Paw Patrol, Play-Doh, Spongebob, Star Wars, Transformers.

Product Development Manager at BDA / Idea Planet

Managed and developed collectibles for the video game industry. Created whitespace opportunities for Chick-fil-A promotional items and premiums.

Product Development Manager at Vox Media / The Dodo

Led and executed creative vision for The Dodo’s new pet portfolio launch exclusively for Walmart. Collaborated with licensing and business development teams to plan private label and licensed merchandise. Guided product development, approval stages, long-term strategy and vision for new product innovation in hard and softline categories.

Product Development Manager at Microsoft / 343 Industries

Supervised toy and collectible product development (hard & softlines) for Halo and Xbox licensed merchandise partners and internal stakeholders. Managed and tracked licensee product approval feedback throughout all development stages. Supported product launch for Halo Infinite with Wicked Cool Toys, Hyperkin, Razer, Seagate, Zak, Ecell, Steel Series, Silver Buffalo, Disguise Costumes and Nemesis Now.

Senior Product Design Manager at Hasbro, Inc.

Increased Transformers Generations collectible product line sales 13% ($100M) yearly, while leading development team. Worked closely with Rovio developers on Telepods App feature to integrate digital play into traditional figures and playsets for Angry Birds brand. Directed Kre-O, first Hasbro core and licensed construction brand, consisting of 8 designers and 4 builders to create innovation in brick building.

Product Design Manager at Hasbro, Inc.

Headed Playskool product development in preschool category, including Sesame Street, Blocksters, Spider-Man & Friends, Play-Doh, Sid the Science Kid and The WotWots. Won iParenting award for innovative Blocksters product line.

Senior Designer at Hasbro, Inc.

Oversaw all Disney / Pixar toy development, including product submissions to licensors, working with external vendors and overseas production. Developed new scale of action figures for Toy Story, generating $60M in revenue.