I combine digital marketing expertise, creative content development, and data-driven strategy to build brand visibility and foster genuine audience engagement. As the founder and host of the self-produced podcast Solo Journeys — focused on personal development — I lead all aspects of content creation, production, and social media promotion.

Alexandra Steinmann

I combine digital marketing expertise, creative content development, and data-driven strategy to build brand visibility and foster genuine audience engagement. As the founder and host of the self-produced podcast Solo Journeys — focused on personal development — I lead all aspects of content creation, production, and social media promotion.

Available to hire

I combine digital marketing expertise, creative content development, and data-driven strategy to build brand visibility and foster genuine audience engagement.

As the founder and host of the self-produced podcast Solo Journeys — focused on personal development — I lead all aspects of content creation, production, and social media promotion.

See more

Language

English
Fluent
German
Advanced
Russian
Fluent

Work Experience

Online Marketing Manager at GloboGate
March 1, 2024 - Present
Responsible for developing and executing digital marketing strategies across five countries (Germany, Switzerland, the Philippines, Colombia, Uzbekistan) focusing on brand awareness and lead generation. Served as Head of Marketing deputy during parental leave, overseeing budgets, cross-country reports, analytics and outlooks. Optimized cross-country workflows between headquarter and local teams. Conducted field research and focus groups to create value for communities in Uzbekistan through digital channels. Produced digital marketing assets, including videos, print-ready files, newsletters, and promotional items.
Social Media Marketing Consultant at Webrepublic
February 29, 2024 - October 1, 2025
Developed and executed international and local B2C and B2B campaigns on LinkedIn, X, Meta and Pinterest. Executed 100+ social media campaigns for clients across industries such as banking, construction, food & beverage, telecommunications, insurance, cosmetics, and more. Led engaging social media workshops on organic and paid social media presence for B2B and B2C audiences.
Communication & Social Media at Ahoy-Hoy
April 30, 2022 - October 1, 2025
Prepared communications and social media content around Renewable Energy topics. Contributed to branding by creating a new brand including logo.
Program Manager / Communication Lead at Kickstart Innovation
May 31, 2022 - October 1, 2025
Led communications and brand activities; organic social media, PR and articles preparation, coordination and release. Managed branding tasks including merchandise, prints, website, and graphic design. Served as Program Manager across Smart City, Circular Economy, HealthTech, FoodTech, and EdTech sectors (role evolved year to year). Organized 15+ events annually to build and engage communities.
Freelancer: Podcast Strategy Consultant & Brand Transition at VAMED
April 1, 2025 - Present
Strategic consulting for a podcast in the therapeutic field focused on innovation. Brand development and transition support.
Online Marketing Manager (Deputy Head of Marketing) at Globogate
March 1, 2024 - April 30, 2025
Development and implementation of integrated marketing strategies across five countries. Responsible for budget planning and leadership of international team members. Target groups & channels: market and audience analysis based on performance and behavioral data in Uzbekistan, Colombia, and the Philippines. Campaign management: strategic planning and content production for awareness and lead generation campaigns on Meta, TikTok, and Google Ads. Automated newsletters for lead nurturing and B2B campaigns on LinkedIn.
Content & Brand Manager (part-time) at Ahoy-Hoy
February 1, 2021 - April 30, 2022
Created content on renewable energy topics and developed a new brand identity including logo design.
Social Media Marketing Consultant at Webrepublic
May 1, 2022 - February 28, 2024
Strategy & Execution: planned and executed B2C and B2B campaigns across LinkedIn, X, Meta, and Pinterest. Campaign management: over 100 campaigns. Workshops on organic and paid social media strategies.
Communications & Program Manager at Kickstart Innovation
April 1, 2018 - May 31, 2021
Coordinated innovation programs (Smart City, Circular Economy, HealthTech, FoodTech, EdTech) and led events (15+ annual events, 250+ participants). Built and nurtured communities through events and digital platforms.

Education

CAS in Digital Marketing at ZHAW School of Management and Law
January 11, 2030 - January 1, 2025
Bachelor of Arts, Product & Industrial Design at Lucerne University of Applied Sciences and Arts
January 1, 2013 - January 1, 2016
Master of Pedagogy and Foreign Languages at Sholohov Moscow State University
January 1, 2004 - January 1, 2009
CAS Digital Marketing at ZHAW School of Management & Law, Winterthur, Switzerland
January 1, 2025 - November 29, 2025
Bachelor of Arts in Product & Industrial Design at Lucerne University of Applied Sciences and Arts – Design & Art, Switzerland
January 1, 2013 - January 1, 2016
Master’s in Pedagogy and Foreign Languages at Sholokhov Moscow State University
January 1, 2004 - January 1, 2009

Qualifications

CAS Digital Marketing
January 1, 2025 - November 29, 2025

Industry Experience

Healthcare, Professional Services, Software & Internet, Education, Media & Entertainment