Alexandra Steinmann

Strategic consulting for a podcast in the therapeutic field focused on innovation. Brand development and transition support.

Development and implementation of integrated marketing strategies across five countries. Responsible for budget planning and leadership of international team members. Target groups & channels: market and audience analysis based on performance and behavioral data in Uzbekistan, Colombia, and the Philippines. Campaign management: strategic planning and content production for awareness and lead generation campaigns on Meta, TikTok, and Google Ads. Automated newsletters for lead nurturing and B2B campaigns on LinkedIn.

Responsible for developing and executing digital marketing strategies across five countries (Germany, Switzerland, the Philippines, Colombia, Uzbekistan) focusing on brand awareness and lead generation. Served as Head of Marketing deputy during parental leave, overseeing budgets, cross-country reports, analytics and outlooks. Optimized cross-country workflows between headquarter and local teams. Conducted field research and focus groups to create value for communities in Uzbekistan through digital channels. Produced digital marketing assets, including videos, print-ready files, newsletters, and promotional items.