Florence E. Falkiner

Available to hire

Language

English
Fluent

Work Experience

Account Manager at Signature Marketing Ltd
February 29, 2024 - October 2, 2025
Client liaison; communications strategy and engagement design; event management; digital marketing and content creation for website and social media; graphic design; KPI tracking and monthly reporting.
Account Manager at Signature Marketing Ltd
February 1, 2024 - October 2, 2025
Client liaison, communications strategy and engagement design; event organisation and management; digital marketing and content creation for website and social media; graphic design; KPI tracking and monthly reporting.
Account Manager at Signature Marketing Ltd
February 1, 2024 - October 2, 2025
Liaised with clients, developed communications strategy and engagement design; organised and managed events; created digital marketing content for website and social media (Instagram, TikTok, Facebook, LinkedIn); graphic design for newsletters, posters, signs and pitch documents; tracked KPIs and reported monthly to ensure targets were met.
Senior Communications Officer at Northern Sydney Local Health District, NSW Health
January 1, 2024 - Present
Lead internal and external communications across web, social media, video, and written channels; content creation including photographs, videos, animations and design; production and promotion of Tomorrow’s Medicine Today podcast; coordinate stakeholder engagement; drive workforce engagement and change management.
Senior Communications Officer at Northern Sydney Local Health District, NSW Health
January 1, 2024 - Present
Lead content creation (photography, video, animation, design); production and promotion of Tomorrow’s Medicine Today podcast (graphics, web design, content and audio/video editing); manage internal and external communications across web, social media, video and written channels reaching a 700,000+ digital audience; coordinate stakeholder engagement across executive, clinical and community groups; deliver internal communications to support workforce engagement, change management and organisational cohesion.
Senior Communications Officer at Northern Sydney Local Health District, NSW Health
January 1, 2024 - Present
Content creation (photographs, videos, animations, design); production and promotion of Tomorrow’s Medicine Today podcast; manage internal and external communications across web, social media, video, and written channels; stakeholder engagement; deliver internal communications to support workforce engagement and change management.
Communications Manager at Soho Estates
August 31, 2023 - October 2, 2025
Digital marketing and content creation for website and social media; internal and external communications including web-editing and graphic design; research including perceptions audits and messaging workshops; event management; stakeholder engagement; photography and videography; KPI tracking.
Communications Manager at Soho Estates
August 1, 2023 - October 5, 2025
Manages digital marketing and content creation; internal/external communications; web editing and graphic design; conducts perceptions audits and messaging workshops; event management; stakeholder engagement; PR for new Ilona Rose House; photography and videography; KPI tracking.
Communications Manager at Soho Estates
August 1, 2023 - October 2, 2025
Digital marketing and content creation for website and social media; internal and external communications; research including perception audits and messaging workshops; event management; stakeholder engagement; PR for new build Ilona Rose House; photography and videography; KPI tracking.
Communications Manager at Soho Estates
August 1, 2023 - October 2, 2025
Managed digital marketing/content for website and social media (Instagram, LinkedIn); oversaw internal and external communications including web editing and graphic design; conducted perceptions audits and internal messaging workshops; event management including Soho Business Alliance summer reception (170 attendees) and input/sponsorship of ARTIQ’s Queer Frontiers exhibition; stakeholder engagement with local businesses, residents and tenants; proactive PR advertising for the Ilona Rose House; photography and videography using Adobe After Effects; reported KPI performance monthly.
Account Manager at Signature Marketing Ltd
April 1, 2022 - Present
Liaises with clients, designs communications strategy and engagement; organises events; creates digital marketing content for websites and social media; graphic design; stakeholder engagement; tracks KPIs and reports monthly.
Communications Officer at International Lead Association
January 31, 2022 - October 2, 2025
Assisted in generating media coverage; produced online content; delivered external and internal communications strategies; back-end editing, web design, social media asset design and video editing; produced campaign materials; stakeholder relations; organized meetings with Members of European Parliament and European Commission.
Communications Officer at International Lead Association
January 1, 2022 - October 5, 2025
Supported external/internal communications strategies; produced publicity materials; web editing; social media assets; campaign materials; advocacy and stakeholder relations; meetings with European Parliament and European Commission; KPI tracking.
Communications Officer at International Lead Association
January 1, 2022 - October 2, 2025
Assisted in generating media coverage for Charge the Future; produced blogs, press releases, newsletters and social assets; delivered external and internal comm strategies; back-end editing, web design and asset design; stakeholder relations; organized meetings with MEPs and European Commission.
Communications Officer at International Lead Association
January 1, 2022 - October 2, 2025
Supported external/internal communications strategies; produced blogs, press releases, newsletters and social media assets; managed inquiries from the public and media; coordinated communications support at conferences/events; back-end editing, web design, social media asset design and video editing using Canva, iMovie, Lumen5, Hootsuite, Google Analytics and WordPress; produced campaign materials (reports, briefings, videos); conducted advocacy and stakeholder relations; organized meetings with European Parliament/European Commission.
Senior Account Executive at SEC Newgate, Sydney, Australia - London, UK
April 30, 2020 - October 2, 2025
Prepared materials and outreach to 1,000+ stakeholders regarding Google’s Alphabet Wing drone delivery services; sole point of contact for key clients; budget management; expanded public engagement; won new client; developed stakeholder and communications strategy for NSW’s first EfW facility; managed budgets up to AUD 2 million.
Senior Account Executive at SEC Newgate
April 1, 2020 - October 5, 2025
Developed EDMs, blogs, press releases, web content, newsletters; consumer PR; events coordination; media planning and monitoring; research design for stakeholder engagements; end-to-end stakeholder engagement for clients including EDF Man Capital Markets, National Grid Ventures, Countryside Properties, Ballymore.
Senior Account Executive at SEC Newgate
April 1, 2020 - October 2, 2025
Prepared materials and conducted outreach to stakeholders regarding Google Alphabet Wing and drone delivery services; sole contact for key accounts; budget management; expanded public engagement; won new client for Newgate; developed NSW first EfW facility stakeholder strategy with budget over $2M AUD.
Senior Account Executive at SEC Newgate
April 1, 2020 - October 2, 2025
Prepared presentation materials and outreach to 1,000+ stakeholders regarding Google’s Alphabet Wing drone delivery services; expanded public engagement, media relations and stakeholder engagement for existing and future clients (e.g., Cleanaway, Lendlease, Bingara Gorge); managed budgets (up to $10,000) and secured new clients; developed stakeholder and communications strategies for NSW’s first EfW facility translating technical materials into consumer-facing content.
Social Media Coordinator and Office Manager at Performance Podiatry
December 31, 2018 - October 2, 2025
Social media coordination and office management.
Social Media Coordinator and Office Manager at Performance Podiatry
January 1, 2018 - October 5, 2025
Managed social media and supported office operations; contributed to communications.
Social Media Coordinator and Office Manager at Performance Podiatry
January 1, 2018 - October 2, 2025
Coordinated social media and office management; contributed to content creation and communications.
Social Media Coordinator and Office Manager at Performance Podiatry
January 1, 2018 - October 2, 2025
Supported social media management and office operations (dates indicate 2017-2018).
Policy Officer at NSW Parliament
December 31, 2017 - October 5, 2025
Fixed term contract policy officer responsibilities.
Intern at One Million Women, Bauer Media, Broadsheet Sydney
December 31, 2016 - October 2, 2025
Internship supporting campaigns and editorial tasks across media channels.
Intern at One Million Women / Bauer Media / Broadsheet Sydney
January 1, 2016 - October 5, 2025
Editorial and media internship supporting communications and campaigns.
Intern at One Million Women | Bauer Media | Broadsheet Sydney
January 1, 2016 - October 2, 2025
Intern supporting content creation and communications across campaigns; gained exposure to media production and digital communications.
Intern at One Million Women, Bauer Media, Broadsheet Sydney
January 1, 2016 - October 2, 2025
Internship supporting media/public relations tasks and related communications activities (dates indicate 2015-2016).

Education

Digital Marketing Certificate at London Business School
January 1, 2022 - October 2, 2025
Bachelor of Media and Communications at University of Technology, Sydney
January 1, 2014 - December 31, 2017
Higher School Certificate at Kambala Girls School
January 1, 2007 - December 31, 2012
Digital Marketing Certificate at London Business School
January 1, 2022 - January 1, 2022
Bachelor of Media and Communications at University of Technology, Sydney
January 1, 2014 - January 1, 2017
Higher School Certificate at Kambala Girls School
January 1, 2007 - January 1, 2012
Digital Marketing Certificate at London Business School
January 1, 2022 - October 2, 2025
Bachelor of Media and Communications at University of Technology Sydney
January 1, 2014 - January 1, 2017
Higher School Certificate at Kambala Girls School
January 1, 2007 - January 1, 2012
Bachelor of Media and Communications at University of Technology, Sydney
January 1, 2014 - January 1, 2017
Higher School Certificate at Kambala Girls School Rose Bay, NSW
January 1, 2007 - January 1, 2012
Digital Marketing Certificate at London Business School
January 1, 2022 - October 5, 2025

Qualifications

Digital Marketing Certificate
January 1, 2022 - October 5, 2025

Industry Experience

Healthcare, Professional Services, Real Estate & Construction, Media & Entertainment, Education