I’m Ashley DuPree, a Berlin-based founder and creative director with over a decade of experience in photography, design, and storytelling across music, fashion, events, and media. I run my own ventures and collaborate with clients worldwide, blending photography, video, and graphic design to bring brands to life. I’m passionate about hands-on creative production, product design, and visual storytelling across digital platforms. My work balances entrepreneurship with creative collaboration—from concept to delivery. I love mentoring teams, sharing knowledge through workshops, and weaving together social content, branding, and imagery to help brands connect with their audiences.

Ashley DuPree

I’m Ashley DuPree, a Berlin-based founder and creative director with over a decade of experience in photography, design, and storytelling across music, fashion, events, and media. I run my own ventures and collaborate with clients worldwide, blending photography, video, and graphic design to bring brands to life. I’m passionate about hands-on creative production, product design, and visual storytelling across digital platforms. My work balances entrepreneurship with creative collaboration—from concept to delivery. I love mentoring teams, sharing knowledge through workshops, and weaving together social content, branding, and imagery to help brands connect with their audiences.

Available to hire

I’m Ashley DuPree, a Berlin-based founder and creative director with over a decade of experience in photography, design, and storytelling across music, fashion, events, and media. I run my own ventures and collaborate with clients worldwide, blending photography, video, and graphic design to bring brands to life. I’m passionate about hands-on creative production, product design, and visual storytelling across digital platforms.

My work balances entrepreneurship with creative collaboration—from concept to delivery. I love mentoring teams, sharing knowledge through workshops, and weaving together social content, branding, and imagery to help brands connect with their audiences.

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Language

English
Fluent
German
Advanced
Italian
Intermediate

Work Experience

Founder & Creative Director at Home Made Wellness
January 1, 2025 - Present
Launched and manage an independent wellness brand; authored fermentation e-book; built and maintain ecommerce site; produced brand content across social media; defined brand identity and promotions; oversaw operations and customer engagement.
Collective Member & Employee (Mini-Job) at Kollektiv Bioase
September 1, 2022 - Present
Created in-house Hausgemacht (Homemade) fermented goods; designed product labels; managed production, bottling, and retail presentation; produced social content; organized Water Kefir workshop.
Freelance Photographer/Videographer at TheAshleyDuPree.com
January 1, 2005 - Present
Booked, produced, photographed, and filmed for commercial clients; collaborated with hair, makeup, and wardrobe stylists; covered events; photo retouching, video production, and editing; designed custom photo books and advertisements; graphic design and website maintenance.
Photo Retoucher, Archive Management at A&E Networks
February 1, 2013 - December 1, 2022
Photos retouching and image manipulation; web-based image archive management and technical consultant.
Photographer at Eleni’s New York
December 1, 2012 - October 5, 2025
Photographed merchandise for website and marketing usage; managed photo archive; created print and online sales/marketing materials.
Photo Editor at Insight News and Features
July 1, 2011 - February 1, 2012
Color corrected, edited, captioned, and distributed celebrity and red carpet photos to publications worldwide.
Graphic Designer/Photo Editor at Panache Partners
October 1, 2007 - May 1, 2010
Designed upscale coffee table books; designed promotional and sales materials; maintained and updated company website; contributed to online marketing and branding efforts.
Graphic Designer/Photo Editor at Advanced Graphics
January 1, 2007 - October 1, 2007
Photographed promotional merchandise and color matched for catalogs and websites; produced images for 25+ ecommerce sites; assisted in production of custom business cards and stationery.
Photographer/Production Artist at Cass Creative
September 1, 2006 - December 1, 2006
Designed and submitted print ads; photographed and retouched images for advertising.
Custom Framer/Sales at Fast Frame, Custom Picture Framing and Sales
October 1, 2005 - August 1, 2006
Photographed promotional material; assisted in framing and sales; contributed to promotional campaigns.
Hostess at Cafe Pacific
July 1, 2005 - October 1, 2005
Hostess and guest service in a 4-star restaurant.
Worker and Deliver Driver at Jimmy John’s
March 1, 2002 - May 1, 2004
Food preparation, customer service and delivery.
Custom Framing Specialist at Art of Texas Custom Framing
June 1, 2001 - December 1, 2001
Custom framing, museum-quality processes, and sales.
Sales Associate at Joann’s Fabric and Crafts
May 1, 2000 - September 1, 2000
Sales of fabrics and craft supplies.
Receptionist at Red Bird Airport
May 1, 1999 - September 1, 1999
Reception at the private airport.
Founder & Creative Director at Home Made Wellness
January 1, 2025 - Present
Launched and manage an independent wellness brand (www.home-made-wellness.shop). Conceived, wrote, designed, and published an original e-book on fermentation. Built and maintain the e-commerce website, including design, layout, and product management. Manage all brand content across social media (@home.made.wellness), producing photography, video, and graphics to grow engagement and reach. Developed and executed brand identity and marketing strategy, including logo design, visual style, and promotional campaigns. Handle all aspects of business operations, from creative production to online sales and customer engagement.
Collective Worker at Kollektiv Bioase, Collective Worker (Organic Grocery)
September 1, 2022 - Present
Collective member and employee on a mini-job basis. Created the in-house “Hausgemacht” product line of fermented goods (Kombucha, Water Kefir, Apple Cider Vinegar, Fire Cider). Designed product labels, managed production, bottling, and presentation for retail sale. Produced creative content for the collective, including photography for social media and promotional materials. Organized and led a Water Kefir workshop, selling starter cultures and providing an instructional guide for participants.
Photographer, Publisher, Producer at TheAshleyDuPree.com
January 1, 2005 - Present
Booked, produced, photographed, and filmed for commercial clients in music, fashion, dance, event, and business industries. Collaborated with hair, makeup, and wardrobe stylists from concept to completion to produce photo and video shoots. Photographed events including live music performance, live dance performance, theatre, fashion shows, corporate social events, private parties, sports, weddings and receptions. Photo retouching, enhancement, and composite work. Video production, direction, cinematography, and editing. Designed custom photo books and advertisements for clients and personal promotion. Graphic design, logos, website maintenance. Created project estimates and worked within set budgets.
Photo Retoucher, Archive Management at A+E Networks
December 1, 2022 - October 15, 2025
Photoshop retouching and image manipulation. Web-based image archive management and technical consultant.
Photographer at Eleni’s New York
December 1, 2012 - October 15, 2025
Photographed merchandise for website and marketing usage, managed photo archive, created print and online sales/marketing materials. Photo production for marketing materials and product imagery.
Photo Editor at Insight News and Features
February 1, 2012 - October 15, 2025
Color corrected, edited, captioned, and distributed celebrity and red carpet photos to publications worldwide.
Graphic Designer/Photo Editor at Panache Partners
May 1, 2010 - October 15, 2025
Designed upscale coffee table books, promotional and sales materials, maintained website, created online marketing kits, and led a WordPress redesign with new branding. Managed color correction and photo submissions for 25+ books.
Photographer/Production Artist at Advanced Graphics
October 1, 2007 - October 15, 2025
Photographed promotional merchandise, designed catalogs for client sales and promotion. Produced merchandise images with company logos on multiple ecommerce sites; assisted in production of custom business card and stationery orders.
Photographer/Production Artist at Cass Creative
December 1, 2006 - October 15, 2025
Designed and submitted print ads; photographed and retouched images for advertising.
Photographer/Production Artist at Fast Frame
August 1, 2006 - October 15, 2025
Customized framing, museum-quality processes, and sales; managed production of framed artwork for clientele.
Hostess at Cafe Pacific
October 1, 2005 - October 15, 2025
Hostess and guest service in a 4-star restaurant.
Worker and Deliver Driver at Jimmy John’s
May 1, 2004 - October 15, 2025
Food preparation, customer service and delivery.
Reception at Red Bird Airport
September 1, 1999 - October 15, 2025
Reception at the private airport.

Education

Bachelor of Fine Arts in Photography (incomplete) at University of North Texas
January 11, 2030 - October 5, 2025
Diploma / Graduation Certificate at Istituto Superiore di Fotografia
January 11, 2030 - June 1, 2005
High School Diploma at Cedar Hill High School
January 11, 2030 - May 1, 2001
Bachelor of Fine Arts in Photography (incomplete) at University of North Texas, Denton, Texas
January 11, 2030 - October 15, 2025
Graduated in Photography at Istituto Superiore di Fotografia, Rome, Italy
January 11, 2030 - June 1, 2005

Qualifications

Certificate for sale of over-the-counter medicines (Kräuterschein)
November 1, 2024 - October 5, 2025
German language DTZ B1
June 1, 2023 - October 5, 2025
Certification of B1 level German Language
German language DTZ B1 Certificate for sale of over-the-counter medicines (Kräuterschein)
January 11, 2030 - October 15, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet, Travel & Hospitality, Consumer Goods, Other
    paper Collective Worker – Creative & Product Development

    As part of the Kollektiv Bioase team, I contribute both creatively and practically to the store’s community-driven mission. I developed the in-house “Hausgemacht” (homemade) product line of fermented goods—including Kombucha, Water Kefir, Apple Cider Vinegar, and Fire Cider—handling everything from recipe development and production to bottling, labeling, and packaging design. I also create photography and promotional content for social media, and I led a Water Kefir workshop, complete with starter cultures and instructional guides, to share fermentation practices with customers.

    paper Photographer, Videographer & Creative Producer

    Through my independent creative practice, I have produced photography and video for clients in music, fashion, dance, events, and business industries. My work spans from concept to completion—developing ideas, directing shoots, capturing stills and video, and delivering polished edits. I specialize in fashion and portrait photography, live performance coverage, and promotional content, along with photo retouching, video editing, and graphic design. Over the years, I’ve collaborated with stylists, makeup artists, and performers, creating visuals that bring people’s stories, brands, and artistry to life.
    https://www.twine.net/signin